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MLB The Show 20: Tracking All the New Authentic Stadium Advertisements

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MLB The Show 20

MLB The Show 20: Tracking All the New Authentic Stadium Advertisements

Authenticity in sports games is something that’s loved here at Operation Sports. I imagine that love goes beyond Operation Sports because authentic touches are something universal. They are part of the experience of going to a stadium, playing a sport and having a favorite team. If you make a simulation sports video game, I imagine one of the pillars of that is focusing on authenticity. This is why something small like the MLB The Show 20 stadium advertisements being updated to be more authentic are a small but cool touch.

Of course, this most likely comes down to money in terms of what gets in and does not for real ads. I’m not sure if any recent developments between MLB and Sony have opened up more avenues to get these real ads into the game, or Sony is simply ponying up the cash now to import these authentic touches. Either way, we’re happy to see them. (Alternatively, perhaps advertisers have come to a separate agreement with Sony to pay them to get their ads into the virtual stadiums. However, I don’t know if the process works the same because it seems murky to me. Advertisers are not getting the same benefit here because you don’t see a lot of these items all the time like you would the ads Sony gets paid to place behind the catcher or on outfield walls, which are things gamers see every inning. On top of that, Sony already has non-authentic advertisements taking up space in these stadiums that they presumably got paid to put into the game in some instances, and those spots may conflict with certain authentic advertisements.)

Anyway, we’ve been trying to keep track of all the new authentic advertisements so far while watching the new trailers and livestreams, and the community has done a bang up job of seeking them out as well. So I just wanted to quickly compile all the new advertising changes we know we’ll be getting so far in MLB The Show 20. Of course, this list will grow and change, so we’ll most likely do a new tally at some point. But, for now, consider this our running list.

Yankee Stadium (New York Yankees)

yankees stadium delta

Seen in the original trailer, we get a look at the massive Delta sign in New York. This was one of the harder ones to spot because we only got to see Gerrit Cole for a split second.

Fenway Park (Boston Red Sox)

fenway park citgo

Also seen in the original trailer, we get a look at the classic Citgo sign. It’s been hanging over the Green Monster since 1940, and now we get it in The Show. This is one of the more important ones to me because it’s a fixture at one of the most iconic parks in all of Major League Baseball.

fenway park john hancock

Minute Maid Park (Houston Astros)

chick-fil-a minute maid park

Wrigley Field (Chicago Cubs)

wintrust wrigley field

Any time you can get the advertisement on top of the scoreboard it’s a nice get. It’s an even better get when it’s at Wrigley Field.

Truist Park (Atlanta Braves)

braves truist park

The Truist Park signage is the least surprising addition since we generally always get all the stadium names in the game.

The second addition, one we saw in the livestream last week, was the real nice surprise.

mlb the show 20 braves chick fil a

Getting Chick-fil-A should impact more than just Atlanta. We know for sure this means we should get the Chick-fil-A signage on the foul poles in Houston now (if Chick-fil-A is continuing their deal with them). There may be other stadiums where this matters as well.

Oracle Park (San Francisco Giants)

coca cola att park

I saved my personal favorite for here. Getting Coca-Cola into the game is great because the signage really does dominate the left-field view when you watch a Giants game. This should also mean we get Coca-Cola signage that is prominently displayed in St. Louis. Coca-Cola is such a big sponsor, which means I am probably leaving out other examples as well. (I’ve been told since the publishing of this article this includes the upper deck in right field at Citi Field and multiple spots at Truist Park, to name two). With that in mind, feel free to mention other stadiums where it might help bring a little added authenticity.

Busch Stadium (St. Louis Cardinals)

busch stadium coca cola

Oddly enough, there is no Coca-Cola signage for CF in St. Louis though. The same goes for no Pepsi-Cola signage in RF at Citi Field (albeit that’s not as weird since that’s an entirely different company).

Comerica Park (Detroit Tigers)

detroit tigers chevrolet

So in center field in Detroit, we now have the Chevrolet Fountain. This is another big get because we’ve always had the fake cars out there before this, and it was always a very noticeable fake advertisement. We still have Franzola Cola in RF though rather than Pepsi Porch.

Great American Ballpark (Cincinnati Reds)

pnc power stacks reds

Courtesy of Smashman and ataranto2, we have confirmation of the PNC Power Stacks out in center field at GAB.

Globe Life Field (Texas Rangers)

mlb the show 20 globe life field

No ads, but a new stadium so feel it should go in here as well.

Will We Get Alcohol?

This has come up a couple times, so I feel the need to quickly answer this. I would assume we will not get alcohol advertising as it’s generally not been in sports games. I would assume it’s an ESRB issue and thus hurts its chances. But, yes, getting the likes of Budweiser would help add even more to the authenticity.

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  1. I know beer brands could be a tougher inclusion, but by adding Budweiser The Show would be able to update a lot of signage throughout the MLB. Fenway, St. Louis, Target Field and many more.
    Hmm, two of the most historic teams, with two of the most iconic stadiums, Fenway and Yankee Stadium, have giant triangles in their advertisement. Illuminati confirmed!
    There are several Coca Cola ads for Truist Park so guess we'll see if they make it in this years game. Still love the ole Cola Cola signage
    PS. Pretty sure the stadiums are not final in these streams so guessing there will be changes before release.
    This is epic and awesome to see!! Wonder what other real ads are in?
    As for the whole alcohol deal, I don't ever see that happening. We've gotten it in the NASCAR Heat games the last few years but that's different because it's only a couple of cars and it's a paint scheme. They've got it locked to the birthday associated with your PSN account. But I would guess it would be hard to do it for stadiums because you'd have to have two versions of stadiums, one with the alcohol ad and one without and well, that seems like a ton of extra work and would take up a ton of space.
    I would really love to know how Authentic Stadium Advertisements in The Show came about?
    Who is paying who?
    Was it part of the big new deal SDS announced a few months ago?
    How how many Authentic Advertisements will they have access now and in the future?
    I hope SDS will talk about how this all went down in a twitch stream in the next few weeks.
    P.S there will never be alcohol ads in The Show you can be sure of that :(
    JayD
    There are several Coca Cola ads for Truist Park so guess we'll see if they make it in this years game. Still love the ole Cola Cola signage
    PS. Pretty sure the stadiums are not final in these streams so guessing there will be changes before release.

    Delta signage too.
    JayD
    There are several Coca Cola ads for Truist Park so guess we'll see if they make it in this years game. Still love the ole Cola Cola signage
    PS. Pretty sure the stadiums are not final in these streams so guessing there will be changes before release.

    I’m almost 100% sure what we’ve been seeing isn’t the finished version of the game. I’ve seen several of the Cola Cola signs where Coca Cola should be so far. I’m hoping those get changed. But, in a way I almost feel like we’re just getting the iconic signs in certain stadiums; and not so much just the everyday billboards. Hopefully I’m wrong. I guess we’ll all find out in 30 something days.
    Sparkles
    Wow. I never understood why companies wouldn't allow their ads in video games. Feel like its a win win
    in fact, they should be glad to pay Sony even the smallest pittance. maybe that's what Sony been holding out for. I wish the signs around all the stadiums were blank spots and we could upload whatever advertising we wanted in those spots.
    The Chevrolet Fountain is in at Comerica Park! No longer the Admiral Motors Fountain. These kinds of advertisements really go a long way to make you feel more immersed
    Sent from my SM-G975U using Tapatalk
    ChaseB
    Yep good work, still Franzola Cola instead of Pepsi Porch so far though. So 1 out of 2 on the large corporate soft drinks.

    In an earlier trailer the Pure Michigan adds are on the light stanchions in Comerica.
    ShowTyme15
    In an earlier trailer the Pure Michigan adds are on the light stanchions in Comerica.

    Hmmm if you tell me which trailer I can probably track down an image.
    I don’t know if it’s been in a trailer yet but I hope some of the areas at Miller Park are put in like the Toyota Territory. It’s always fun hitting a home run out there
    Sent from my iPhone using Operation Sports
    tnixen
    Here you go :)

    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:
    ChaseB
    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:

    The M looks similar in both pictures, but you might be right. Could be a generic version of the Pure Michigan ads.
    ChaseB
    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:

    It just says Michigan. But it looks close enough xD
    burjeffton
    I know beer brands could be a tougher inclusion, but by adding Budweiser The Show would be able to update a lot of signage throughout the MLB. Fenway, St. Louis, Target Field and many more.

    The PC version is going to be glorious in a couple years with mods.
    ChaseB
    Haha, I'm going to say this is not confirmation then, but I respect the eyeballs looking out for these things all the same.
    Yeah, those Michigan signs are in The Show 19 as well, so they are definitely generic versions of the Pure Michigan ads.
    Sent from my SM-G975U using Tapatalk
    Paragone
    The PC version is going to be glorious in a couple years with mods.
    in all honesty I really dont believe there will be a PC Show when Xbox and Nintendo get their platform versions. I do hope I'm wrong but I'd be stunned if the Show did come to personal computers.
    ChaseB
    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:

    Just checked and it's also in MLB The Show 19.
    So it's just the same fake ad :(
    tnixen
    Just checked and it's also in MLB The Show 19.
    So it's just the same fake ad :(
    Yeah that's a fake ad from a few years ago. I remember suggesting it. "Pure Michigan" is the slogan of the State of Michigan's Tourism Board... at that time SSD was very careful not to infringe on any company or organizations IP.
    That said, it's been a BELFOR (O) ad in real life, for at least two seasons.
    Sent from my LG-G710 using Tapatalk
    douevenbench
    Lots of fake news in this thread. Let's get the facts before rushing the info.
    What are you talking about? There's been lots of confirmed information in this thread so I don't know what "fake news" stuff you're talking about. If you're referring to the Pure Michigan thing, that is an easy mistake to make since the fake ad and the real thing are very similar, and anybody not from Michigan would make that mistake
    Sent from my SM-G975U using Tapatalk
    douevenbench
    Lots of fake news in this thread. Let's get the facts before rushing the info.
    well then, I don't guess we'll be discussing the Schaefer's billboard at Ebbets Field that may or may not becoming to the Show next month. :y220a:
    douevenbench
    Lots of fake news in this thread. Let's get the facts before rushing the info.

    Mate, I've only put what's confirmed 100 percent via pictures in the story.
    Very nice! This game has taken a big step with more authenticity with these small details and minor leaguers! I just wish we had a couple generic stadium to move teams to!
    ataranto2
    Noticed a PNC Bank advertisement at Great American Ballpark in the new ign video

    Still have the Cola Cola sign instead of Coca Cola. I just find this odd since the Coca Cola ad is in at San Francisco.
    bronxbombers21325
    Still have the Cola Cola sign instead of Coca Cola. I just find this odd since the Coca Cola ad is in at San Francisco.

    My guess is that all the logos and advertising that is now in the game is legally allowed to be done without compensation, likely due to the fact that these are not under the same umbrella as normal stadium advertising, but they are more landmark-esque.
    So while they may have the giant Coca Cola bottle past left field in San Fran, they likely do not have the rights to use Coca Cola anywhere else in the game. The same goes for Citgo, Delta, PNC, and so on, etc.
    Much like they didn't pay to get all of the minor leaguers in the game, even though we were preached to, yelled at about, and told for years now that they can't have non MLB service time players in the product. They finally stumbled upon a loophole and made use of it (likely do to OOTP and the roster creators at this very site).
    bigwill33
    My guess is that all the logos and advertising that is now in the game is legally allowed to be done without compensation, likely due to the fact that these are not under the same umbrella as normal stadium advertising, but they are more landmark-esque.
    So while they may have the giant Coca Cola bottle past left field in San Fran, they likely do not have the rights to use Coca Cola anywhere else in the game. The same goes for Citgo, Delta, PNC, and so on, etc.
    Much like they didn't pay to get all of the minor leaguers in the game, even though we were preached to, yelled at about, and told for years now that they can't have non MLB service time players in the product. They finally stumbled upon a loophole and made use of it (likely do to OOTP and the roster creators at this very site).

    I think you hit the nail on the head, this is most likely why we haven’t seen Coca-Cola ads in the other ballparks. The Wintrust and Delta ads aren’t really landmarks though and are pretty much traditional ads so it’d be interesting to know how those were able to make it in.
    bigwill33
    My guess is that all the logos and advertising that is now in the game is legally allowed to be done without compensation, likely due to the fact that these are not under the same umbrella as normal stadium advertising, but they are more landmark-esque.
    So while they may have the giant Coca Cola bottle past left field in San Fran, they likely do not have the rights to use Coca Cola anywhere else in the game. The same goes for Citgo, Delta, PNC, and so on, etc.
    Much like they didn't pay to get all of the minor leaguers in the game, even though we were preached to, yelled at about, and told for years now that they can't have non MLB service time players in the product. They finally stumbled upon a loophole and made use of it (likely do to OOTP and the roster creators at this very site).

    We have seen PNC in at Pittsburgh (PNC Park) and Cincinnati. I'm curious if they will have the Coca-Cola signage in center field at Busch Stadium in St. Louis.
    Gagnon39
    I'd absolutely love the ability to edit all advertisements throughout the stadium. I know that might be a hefty request but it would be amazing.

    Would be awesome! With 2K you can download real ads on share and some guys make some pretty awesome relocated teams
    Sent from my iPhone using Operation Sports
    baconbits11
    We have seen PNC in at Pittsburgh (PNC Park) and Cincinnati. I'm curious if they will have the Coca-Cola signage in center field at Busch Stadium in St. Louis.

    Goes back to what I said. The PNC ad in Cincy is not inside the park, but rather falls into proprietary loophole status by being part of the environment like the other ads noted in this thread.
    The one in Pittsburgh doesn’t fit the example because it’s in the game because it’s included with the legal rights to the actual ballpark and it’s logo.
    Coca Cola would not be seen anywhere else in this game, is my best guess.
    Noticed in the stadium-select screen of Oracle Park that the Coca-Cola ad on the bottle was gone, unless the image is from an older build. Can anyone with the game check this out?
    Also, is there a Delta sign at Truist Park? Wasn’t one in the preview image either which would be odd considering yankee stadium has the exact same sign.
    Any Coca-Cola signage in ballparks?
    ataranto2
    Noticed in the stadium-select screen of Oracle Park that the Coca-Cola ad on the bottle was gone, unless the image is from an older build. Can anyone with the game check this out?
    Also, is there a Delta sign at Truist Park? Wasn’t one in the preview image either which would be odd considering yankee stadium has the exact same sign.
    Any Coca-Cola signage in ballparks?

    Yes Coca Cola ad on bottle is in. Checked last night
    Sent from my iPhone using Tapatalk
    ataranto2
    Noticed in the stadium-select screen of Oracle Park that the Coca-Cola ad on the bottle was gone, unless the image is from an older build. Can anyone with the game check this out?
    Also, is there a Delta sign at Truist Park? Wasn’t one in the preview image either which would be odd considering yankee stadium has the exact same sign.
    Any Coca-Cola signage in ballparks?

    I played a game at Oracle last night and the Coke bottle is IN. The stadium select picture has not been updated to reflect it. Haven’t looked anywhere else.
    ataranto2
    A little hard to see but John Hancock sign at Fenway is in

    I updated this article with hi-res shots of both Hancock and Citgo. Keep searching and I'll keep snagging.

    ChaseB
    I updated this article with hi-res shots of both Hancock and Citgo. Keep searching and I'll keep snagging.

    Nice! Any chance you could check out Truist Park for the Delta sign on their scoreboard?
    Edit: Nevermind, just saw a YouTube video and NO Delta sign at Truist Park. Very bizarre considering Yankee Stadium has the exact same one.
    ataranto2
    Nice! Any chance you could check out Truist Park for the Delta sign on their scoreboard?
    Edit: Nevermind, just saw a YouTube video and NO Delta sign at Truist Park. Very bizarre considering Yankee Stadium has the exact same one.

    Yeah there has to be something super specific about this licensing or they ran out of time, since it's still COLA in St. Louis as well.
    ChaseB
    Yeah there has to be something super specific about this licensing or they ran out of time, since it's still COLA in St. Louis as well.

    I don’t think it has anything to do with time, they had the Delta sign in NY for a long time now. Must just be a stadium-by-stadium basis where they have to get approval? Was really hoping they were going to talk about this during the presentation stream to clear things up.
    ataranto2
    I don’t think it has anything to do with time, they had the Delta sign in NY for a long time now. Must just be a stadium-by-stadium basis where they have to get approval? Was really hoping they were going to talk about this during the presentation stream to clear things up.

    Yeah, I agree with you. Also have this note from one of the devs:
    "I don't know all of the specifics of the rights to use signage and whatnot, but I can assure you it wasn't a matter of running out of time to do the art assets for these signs. The artists put in what they were allowed to."
    ChaseB
    Chevrolet Fountain in CF, but no Pepsi Porch in RF
    I'm just happy they got one out of the two in this year! Really helps with immersion! And it gives me hope that these real life ads can be expanded upon
    Sent from my SM-G975U using Tapatalk
    ChaseB
    What do you have in mind? I think they tweaked the bleachers but no dice on new ads.

    I wasn’t sure if anything would be added for ads. I knew the Budweiser one wouldn’t be in there. Curious if they have anything on the outside of Target Center.
    ChaseB
    Truist Park Updates:


    Hopefully eventually they can replace the Atlanta sign in RF with Xfinity.
    statum71
    I’d be willing to buy an add-on patch for maybe $4.99 or so and agree to a disclaimer to have alcohol ads.*
    I love authenticity.*

    On the NASCAR Heat video game serious they have alcohol and tobacco paint schemes that are tied to your PSN account. For example, if your birthday on your PSN account is over 21 the schemes are automatically unlocked. If not, then no alcohol or tobacco ads. It's super freaking awesome. But I doubt we'll ever see anything like this in other sports games because it seems like it would take up a lot of space to have each stadium in the game twice.
    desouza7
    Citi doesnt have Pepsi. *They’ve had Coca-Cola in RF for 2 years now.

    Oh my bad, was going off an old picture I guess. Thanks for the heads up.

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