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MLB The Show 20: Tracking All the New Authentic Stadium Advertisements

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MLB The Show 20

MLB The Show 20: Tracking All the New Authentic Stadium Advertisements

Authenticity in sports games is something that’s loved here at Operation Sports. I imagine that love goes beyond Operation Sports because authentic touches are something universal. They are part of the experience of going to a stadium, playing a sport and having a favorite team. If you make a simulation sports video game, I imagine one of the pillars of that is focusing on authenticity. This is why something small like the MLB The Show 20 stadium advertisements being updated to be more authentic are a small but cool touch.

Of course, this most likely comes down to money in terms of what gets in and does not for real ads. I’m not sure if any recent developments between MLB and Sony have opened up more avenues to get these real ads into the game, or Sony is simply ponying up the cash now to import these authentic touches. Either way, we’re happy to see them. (Alternatively, perhaps advertisers have come to a separate agreement with Sony to pay them to get their ads into the virtual stadiums. However, I don’t know if the process works the same because it seems murky to me. Advertisers are not getting the same benefit here because you don’t see a lot of these items all the time like you would the ads Sony gets paid to place behind the catcher or on outfield walls, which are things gamers see every inning. On top of that, Sony already has non-authentic advertisements taking up space in these stadiums that they presumably got paid to put into the game in some instances, and those spots may conflict with certain authentic advertisements.)

Anyway, we’ve been trying to keep track of all the new authentic advertisements so far while watching the new trailers and livestreams, and the community has done a bang up job of seeking them out as well. So I just wanted to quickly compile all the new advertising changes we know we’ll be getting so far in MLB The Show 20. Of course, this list will grow and change, so we’ll most likely do a new tally at some point. But, for now, consider this our running list.

Yankee Stadium

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Seen in the original trailer, we get a look at the massive Delta sign in New York. This was one of the harder ones to spot because we only got to see Gerrit Cole for a split second.

Fenway Park

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Also seen in the original trailer, we get a look at the classic Citgo sign. It’s been hanging over the Green Monster since 1940, and now we get it in The Show. This is one of the more important ones to me because it’s a fixture at one of the most iconic parks in all of Major League Baseball.

Wrigley Field

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Any time you can get the advertisement on top of the scoreboard it’s a nice get. It’s an even better get when it’s at Wrigley Field.

Truist Park (Atlanta)

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The Truist Park signage is the least surprising addition since we generally always get all the stadium names in the game.

The second addition, one we saw in the livestream last week, was the real nice surprise.

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Getting Chick-fil-A should impact more than just Atlanta. We know for sure this means we should get the Chick-fil-A signage on the foul poles in Houston now (if Chick-fil-A is continuing their deal with them). There may be other stadiums where this matters as well. For example, Globe Life Park had the same foul pole signage, but now they’ll be at Globe Life Field. Citi Field is another place that had the foul poles previously dressed up in cow.

Oracle Park (San Francisco)

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I saved my personal favorite for last. Getting Coca-Cola into the game is great because the signage really does dominate the left-field view when you watch a Giants game. This should also mean we get Coca-Cola signage that is prominently displayed in St. Louis. Coca-Cola is such a big sponsor, which means I am probably leaving out other examples as well. (I’ve been told since the publishing of this article this includes the upper deck in right field at Citi Field and multiple spots at Truist Park, to name two). With that in mind, feel free to mention other stadiums where it might help bring a little added authenticity.

Comerica Park

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So in center field in Detroit, we now have the Chevrolet Fountain. This is another big get because we’ve always had the fake cars out there before this, and it was always a very noticeable fake advertisement.

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In right field, we’re still getting Franzola Cola instead of Pepsi Porch so far. Again, we’ll see if this changes because some of these stadiums may just be behind right now in terms of what assets are being used for these preview trailers and videos. We know we have Chick-fil-A, for example, but have not seen that in all the “proper” places so far in some of the footage. The same goes for Coca-Cola.

Will We Get Alcohol?

This has come up a couple times, so I feel the need to quickly answer this. I would assume we will not get alcohol advertising as it’s generally not been in sports games. I would assume it’s an ESRB issue and thus hurts its chances. But, yes, getting the likes of Budweiser would help add even more to the authenticity.

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  1. I know beer brands could be a tougher inclusion, but by adding Budweiser The Show would be able to update a lot of signage throughout the MLB. Fenway, St. Louis, Target Field and many more.
    Hmm, two of the most historic teams, with two of the most iconic stadiums, Fenway and Yankee Stadium, have giant triangles in their advertisement. Illuminati confirmed!
    There are several Coca Cola ads for Truist Park so guess we'll see if they make it in this years game. Still love the ole Cola Cola signage
    PS. Pretty sure the stadiums are not final in these streams so guessing there will be changes before release.
    This is epic and awesome to see!! Wonder what other real ads are in?
    As for the whole alcohol deal, I don't ever see that happening. We've gotten it in the NASCAR Heat games the last few years but that's different because it's only a couple of cars and it's a paint scheme. They've got it locked to the birthday associated with your PSN account. But I would guess it would be hard to do it for stadiums because you'd have to have two versions of stadiums, one with the alcohol ad and one without and well, that seems like a ton of extra work and would take up a ton of space.
    I would really love to know how Authentic Stadium Advertisements in The Show came about?
    Who is paying who?
    Was it part of the big new deal SDS announced a few months ago?
    How how many Authentic Advertisements will they have access now and in the future?
    I hope SDS will talk about how this all went down in a twitch stream in the next few weeks.
    P.S there will never be alcohol ads in The Show you can be sure of that :(
    JayD
    There are several Coca Cola ads for Truist Park so guess we'll see if they make it in this years game. Still love the ole Cola Cola signage
    PS. Pretty sure the stadiums are not final in these streams so guessing there will be changes before release.

    Delta signage too.
    JayD
    There are several Coca Cola ads for Truist Park so guess we'll see if they make it in this years game. Still love the ole Cola Cola signage
    PS. Pretty sure the stadiums are not final in these streams so guessing there will be changes before release.

    I’m almost 100% sure what we’ve been seeing isn’t the finished version of the game. I’ve seen several of the Cola Cola signs where Coca Cola should be so far. I’m hoping those get changed. But, in a way I almost feel like we’re just getting the iconic signs in certain stadiums; and not so much just the everyday billboards. Hopefully I’m wrong. I guess we’ll all find out in 30 something days.
    Sparkles
    Wow. I never understood why companies wouldn't allow their ads in video games. Feel like its a win win
    in fact, they should be glad to pay Sony even the smallest pittance. maybe that's what Sony been holding out for. I wish the signs around all the stadiums were blank spots and we could upload whatever advertising we wanted in those spots.
    The Chevrolet Fountain is in at Comerica Park! No longer the Admiral Motors Fountain. These kinds of advertisements really go a long way to make you feel more immersed
    Sent from my SM-G975U using Tapatalk
    ChaseB
    Yep good work, still Franzola Cola instead of Pepsi Porch so far though. So 1 out of 2 on the large corporate soft drinks.

    In an earlier trailer the Pure Michigan adds are on the light stanchions in Comerica.
    ShowTyme15
    In an earlier trailer the Pure Michigan adds are on the light stanchions in Comerica.

    Hmmm if you tell me which trailer I can probably track down an image.
    I don’t know if it’s been in a trailer yet but I hope some of the areas at Miller Park are put in like the Toyota Territory. It’s always fun hitting a home run out there
    Sent from my iPhone using Operation Sports
    tnixen
    Here you go :)

    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:
    ChaseB
    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:

    The M looks similar in both pictures, but you might be right. Could be a generic version of the Pure Michigan ads.
    ChaseB
    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:

    It just says Michigan. But it looks close enough xD
    burjeffton
    I know beer brands could be a tougher inclusion, but by adding Budweiser The Show would be able to update a lot of signage throughout the MLB. Fenway, St. Louis, Target Field and many more.

    The PC version is going to be glorious in a couple years with mods.
    ChaseB
    Haha, I'm going to say this is not confirmation then, but I respect the eyeballs looking out for these things all the same.
    Yeah, those Michigan signs are in The Show 19 as well, so they are definitely generic versions of the Pure Michigan ads.
    Sent from my SM-G975U using Tapatalk
    Paragone
    The PC version is going to be glorious in a couple years with mods.
    in all honesty I really dont believe there will be a PC Show when Xbox and Nintendo get their platform versions. I do hope I'm wrong but I'd be stunned if the Show did come to personal computers.
    ChaseB
    Am I blind or does that just say Michigan out there in RF? I don't see Pure in there like I do below. That being said, that's like on the precipice of just being straight of stolen with the way the M looks as it's close:

    Just checked and it's also in MLB The Show 19.
    So it's just the same fake ad :(
    tnixen
    Just checked and it's also in MLB The Show 19.
    So it's just the same fake ad :(
    Yeah that's a fake ad from a few years ago. I remember suggesting it. "Pure Michigan" is the slogan of the State of Michigan's Tourism Board... at that time SSD was very careful not to infringe on any company or organizations IP.
    That said, it's been a BELFOR (O) ad in real life, for at least two seasons.
    Sent from my LG-G710 using Tapatalk
    douevenbench
    Lots of fake news in this thread. Let's get the facts before rushing the info.
    What are you talking about? There's been lots of confirmed information in this thread so I don't know what "fake news" stuff you're talking about. If you're referring to the Pure Michigan thing, that is an easy mistake to make since the fake ad and the real thing are very similar, and anybody not from Michigan would make that mistake
    Sent from my SM-G975U using Tapatalk
    douevenbench
    Lots of fake news in this thread. Let's get the facts before rushing the info.
    well then, I don't guess we'll be discussing the Schaefer's billboard at Ebbets Field that may or may not becoming to the Show next month. :y220a:
    douevenbench
    Lots of fake news in this thread. Let's get the facts before rushing the info.

    Mate, I've only put what's confirmed 100 percent via pictures in the story.

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