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NHL 20 Teams Up With Adidas for Special In-Game Campaign

NHL 20

NHL 20 Teams Up With Adidas for Special In-Game Campaign

EA Sports NHL 20 and adidas have teamed up to create custom apparel inspired by top athletes with their “Take Notice” campaign. Jump into NHL 20 to check out the collaboration in-game, with select apparel available to purchase online starting today.

Hockey culture is evolving and so are the game’s top icons and fans. With a new generation of stars hitting the ice, EA SPORTS NHL 20 is bringing a new campaign to life that reflects the sport’s changing identity on and off the rink. Through a partnership with adidas, NHL 20 welcomes Kyle Lowry, Adam Thielen and JuJu Smith-Schuster into the World of CHEL and Hockey Ultimate Team to showcase their unique style for the hockey world, and they will also feature as playable characters in NHL ONES Now. Each athlete will feature their own story-driven apparel drop that will go live in-game starting today, including hoodies, jerseys, and skates, all inspired by the athlete with hockey culture in mind. Select apparel from the collection will also be available to purchase online, head to adidas.com for more info.

Reigning NBA Champion and star point guard for the Toronto Raptors, Kyle Lowry brings “Syrup Shack” to NHL 20. A combination of the throwback Toronto Raptors uniforms and the guard’s love for pancakes as his pre-game meal inspired this iconic look.

Pittsburgh Steelers wide receiver JuJu Smith-Schuster is known both for his dominance on the field, along with his vibrant personality and fashion sense off it. Inspired by the Steel City where JuJu has become a local icon, “Scooper Stars” represents the 3-river city and 3-stripe life.

Star wide receiver Adam Thielen of the Minnesota Vikings is known for grilling secondaries, just like some of the best steaks that come out of Minneapolis and brings his love for steaks to the World of CHEL with the “Bar Down Lounge.” Paying homage to one of his favorite restaurants, the nameplate on his jersey reads “T-Bone” in honor of the butter knife steak Adam frequently orders.

Check out all the designs, along with more information here.

In addition, adidas and each athlete have developed special-edition footwear and capsule assortments to commemorate the in-game uniform designs on the hardwood of the court to the gridiron field. Check out select product from the collection online at adidas.com starting today, and stay tuned to Kyle Lowry’s, JuJu Smith-Schuster’s and Adam Thielan’s social handles for a chance to win product from the collection.

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  1. Lol. Seriously? This is what they're promoting and adding into their online game plus with the option to purchase other gear instead of even attempting to fix their completely broken game. Well this tells me exactly where this series is headed and what their focus is.
    Oh well, if they offered a garbageman outfit I'd gladly dress my player up as that because that's exactly what this game is online. Garbage Man!
    Us franchise players are not their focus. My guess is they make their $$$ on this crap so they keep releasing and focusing on it.
    Most non-hockey fans I know love these goofy modes.
    It saddens me...
    kariya05
    Exactly what nobody asked for. Whoever makes the decisions on what the dev team focuses on is a complete embarrassment. This game is a circus.
    Actually, I'm sure there are lots of kids who buy into this stuff. It makes money, so it gets done.
    Sent from my Pixel 2 XL using Tapatalk
    kariya05
    Exactly what nobody asked for. Whoever makes the decisions on what the dev team focuses on is a complete embarrassment. This game is a circus.

    That's something that should be expected unfortunately.
    About 3 years ago EA sports were looking for a new creative director for their NHL game.
    So long story short, they gave this job to Mr. William Ho, a guy behind the latest NFS games that time (yes, those really bad ones, with embarrassing characters, cringy language etc., that nobody liked).
    So ya, now he's a head of this franchise. Liked it or not. With Rammer, of course.
    DJ NEO
    That's something that should be expected unfortunately.
    About 3 years ago EA sports were looking for a new creative director for their NHL game.
    So long story short, they gave this job to Mr. William Ho, a guy behind the latest NFS games that time (yes, those really bad ones, with embarrassing characters, cringy language etc., that nobody liked).
    So ya, now he's a head of this franchise. Liked it or not. With Rammer, of course.

    What's sad is that these guys get a regular paycheque for releasing crap year after year. This video, not by me, but easily found on YouTube sums the game up perfectly as I'm in complete agreement with it.
    https://www.youtube.com/watch?v=-gAaGcDt0AA
    Yep,
    Im afraid until they stop worrying about politics and this forced pseudo "diversity", this situation can't get any better.
    And It's not only problem of their hockey game.
    Thank you EA! Just what I needed to keep me playing NBA 2K20! In my 50th game in MyCareer and just made the All-Star team!
    Would've never been possible if you actually tried to make a good hockey game instead of promoting something NOBODY wants in hockey!
    So again, Thank you from the bottom of my heart!! See you in March when NHL 20 goes into your EA Access vault (or maybe sooner?)

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