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NBA 2K18 Sold-in More Than 10 Million Units, Over 2 Billion Games Played

NBA 2K18

NBA 2K18 Sold-in More Than 10 Million Units, Over 2 Billion Games Played

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2K has announced NBA 2K18 has sold-in more than 10 million units. As the infographic indicates, fans played over 2 billion NBA 2K18 games, over 31 million MyPLAYERS were created and over 600 million total hours were played.

Check out the full press release below.

NBA 2K18 Hits Franchise Sales Record

This generation’s highest-rated basketball video game has sold-in more than 10 million units cementing legacy with major milestone

2K today announced that NBA 2K18 has now sold-in more than 10 million units, setting a new record for the franchise. Since its inception in 1999, the NBA 2K franchise has sold-in more than 80 million units worldwide and is the top-rated and top-selling NBA video game simulation series of the past 17 years*.

NBA 2K18 featured the Boston Celtics’ star point guard, Kyrie Irving and 2016 Basketball Hall of Famer, Shaquille O’Neal on the covers of the Standard and Legend Editions, respectively. This is a major milestone in 2K’s 19-year history of delivering the most thrilling NBA basketball action.

“NBA 2K18 is our highest-selling sports title ever, and a testament to the tireless hard work and innovation of the team at Visual Concepts,” said Strauss Zelnick, CEO of Take-Two Interactive.  “The ability to improve consistently upon an annual series and grow its audience reflects the team’s drive to remain on the leading-edge of pop culture and finding new and exciting ways to captivate and engage players.”

The NBA 2K franchise features all the exciting on-court action that comes from a real NBA game, and NBA 2K18 introduced The Neighborhood – an online, connected world inside NBA 2K, allowing players to immerse themselves in the off-the-court lifestyle of an NBA star.

“Without the tremendous passion, ambition, and dedication of the entire team at Visual Concepts, a milestone of this magnitude wouldn’t be possible,” said Greg Thomas, President, Visual Concepts. “It’s incredibly rewarding that the team’s hard work and desire to achieve greatness in NBA 2K has reached so many fans around the globe, and now we look forward to the challenge of setting new benchmarks with the upcoming release of NBA 2K19.”

In addition to the state-of-the-art simulation that NBA 2K is known for, the franchise has remained on the cutting-edge of pop culture by partnering with the hottest celebrities in film, music and pop culture, such as Michael B Jordan, Spike Lee, Jay-Z, Pharrell Williams, Drake, DJ Khaled and Justin Bieber, and has featured in-game partnerships with top brands including and has featured in-game partnerships with top brands including Nike, Gatorade, Ruffles, Jordan Brand, Reese’s Puffs, Under Armour, Foot Locker, New Era, State Farm, Spalding, Tissot, Mountain Dew, Mitchell & Ness, JBL, Adidas, and Kia.

NBA 2K is sold in over 122 countries and has reached local audiences with regional releases including NBA 2K Online and the upcoming NBA 2K Online 2in Asia. In 2018, Take-Two formed a joint-venture with the NBA to form the NBA 2K Leaguelaunching the first-ever professional eSports league built around a simulation sports video game.

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  1. Showing comments 1-43 of 43 comments
    Peter_OS
    Congrats to Visual Concepts on this achievement. Hard work, dedication, and listening to feedback from your customers goes a long way. The competition should take note! I can't wait to see what's new and improved in NBA 2K19. :freddy::freddy::freddy:
    You guys need to bring a hockey and baseball game back...
    blk5tar5
    Congratulations! I hope so of that money will be put towards a state of art dedicated servers or better than EA sports servers! So online component will be seamless improving the customer overall satisfaction.
    Detroit Red
    Well deserved success.
    It's amazing they pay any attention to us at OS considering we're just a drop in the bucket of their enormous player base.
    I hope 2k19 is exceptional and I'm looking forward to pre-ordering once the MyLeague blog drops because that always puts me over the edge.
    WTF
    Absolutely insane... But then again, I bought 3 copies... haha. I can imagine there are many who buy it on multiple systems, etc. Still an insane number altogether.
    Congrats to the 2k team.
    I'm assuming they'll add another 2 or 3M on to that this year.
    Goffs
    Peter_OS
    Congrats to Visual Concepts on this achievement. Hard work, dedication, and listening to feedback from your customers goes a long way. The competition should take note! I can't wait to see what's new and improved in NBA 2K19. :freddy::freddy::freddy:
    You guys need to bring a hockey and baseball game back...
    I would like to see another All Pro Football game back as well! Give me next gen graphics please.
    Sent from my SM-G930T using Tapatalk
    jfsolo
    The most wrong I've ever been in my entire life is when I said on here many years ago that no NBA title could ever sell more than 5 million copies no matter how high the quality was. That was of course before 2K11 changed the rules of the game. The rest is history.
    Peter_OS
    It's truly remarkable what they have accomplished. The depth of their game, the AI, the innovative game play modes etc... Kudos to them all. Hoping for an even better NBA 2K19 and beyond!
    Junior Moe
    NBA 2k is not without it's flaws, but on the whole, it's an amazing product year in and year out. I'm happy to see their hard work and commitment to both offline and online communities rewarded. Keep doing what you're doing.
    23
    The 24th Letter
    So 2K18 is The Walking Dead huh?
    Congrats to the great devs over there on all their success.
    Sent from my SM-G955U using Operation Sports mobile app
    Man they all must be so disappointed...lol
    Word, we are witnessing history.... basketball games never in the history of time we're even considered to be here.
    Well played 2K
    Sent from my LG-LS998 using Tapatalk
    ksuttonjr76
    jfsolo
    The most wrong I've ever been in my entire life is when I said on here many years ago that no NBA title could ever sell more than 5 million copies no matter how high the quality was. That was of course before 2K11 changed the rules of the game. The rest is history.

    Man...I was on the bandwagon that a basketball game would never ever outsell Madden. I think NBA 2K has done it for the past 2-3 years now. NBA 2K is getting those "elite" sales now.
    2K Games are sitting on gold mines right now in GTA5 and NBA 2K (with its microtransactions).
    jeebs9
    23
    Man they all must be so disappointed...lol
    Word, we are witnessing history.... basketball games never in the history of time we're even considered to be here.
    Well played 2K
    Sent from my LG-LS998 using Tapatalk

    Where is that corny thread?..... I'd fish it up... But it's not worth it lol
    23
    jeebs9
    Where is that corny thread?..... I'd fish it up... But it's not worth it lol
    It's something about YouTubers and fortnite lol.
    Sent from my LG-LS998 using Tapatalk
    BA2929
    It's exactly this reason why I laugh when people around here say they're "not going to buy the next 2k" like it's some huge statement.
    2k doesn't care. They're almost selling Super Mario numbers.
    Anyway, well deserved 2k crew. Keep pumping out great games and we'll keep buying and playing them.
    WarMMA
    Yup. As much as ppl say they ain't buying another 2k, they always do. 2k always sells well and has been the leading nba game since 2k8/2k9 imo.
    King_B_Mack
    What 2K is doing right now is living proof of what a few of us around here used to say back in the day when people used to say that the market wasn't big enough for an NCAA bball game. If you truly put the effort in with development and actually advertise/promote it, you can grow the market for the game. Selling 4 million units was like winning the Super Bowl for an NBA game at one time and here we are. "If you build it, they will come" is legit here.
    michaelhawj
    WTF
    Absolutely insane... But then again, I bought 3 copies... haha. I can imagine there are many who buy it on multiple systems, etc. Still an insane number altogether.
    Congrats to the 2k team.
    I'm assuming they'll add another 2 or 3M on to that this year.

    yep overhauled defense gameplay, alot sliders customization in My GM/League, CAP system with face sculpting, new Mentorship badge will help NBA 2k19 sell better on Day One. My Career along My Park could boost sale if 2k listen very well to fans for reduce Microtransaction, use skill points for their players attribute rating, use money from NBA paycheck to buy NBA gears and anything else from shop, tattoos, barbershop, new buildings and make neighborhood is very bigger to explore around
    Junior Moe
    King_B_Mack
    What 2K is doing right now is living proof of what a few of us around here used to say back in the day when people used to say that the market wasn't big enough for an NCAA bball game. If you truly put the effort in with development and actually advertise/promote it, you can grow the market for the game. Selling 4 million units was like winning the Super Bowl for an NBA game at one time and here we are. "If you build it, they will come" is legit here.
    I agree totally. It's not just 2K. This is the result of a good product. Period. I loved seeing God Of War kill it earlier this year. Good products with a little marketing sell.
    If NBA 2K is selling 10 mil, I don't see how a Choops title couldn't hit a million at least now. It always baffled me how little 2K advertised CH. I think I only saw 1 commercial back in the day. I get it, though. The budget was probably small and the sales weren't great. Now there's the likeness court stuff.
    But still, 2K leveraging MyCareer (around being a legend at your fav school) along with the NBAPA and the real college coaches (2K7 had them) like Coach K, along with fictional (not fake, think SimWorld) roster. I think that formula with 2Ks effort could lead to something special.
    Sent from my SM-G900V using Operation Sports mobile app
    cima
    So they've probably brought in near $1 BILLION in revenue for this game between the standard editions, special editions, and VC currency?
    Unreal.
    23
    Trackball
    Translation:
    Microtransactions are here to stay.
    They won't be if y'all stop buying it
    Sent from my LG-LS998 using Tapatalk
    ksuttonjr76
    23
    They won't be if y'all stop buying it
    Sent from my LG-LS998 using Tapatalk

    I'm almost did it...I want to max out my player, but I just don't feel like playing 30+ games between PNO and ProAm to do. I'm so trying to fight the temptation of dropping the $20....
    Rockie_Fresh88
    ksuttonjr76
    I'm almost did it...I want to max out my player, but I just don't feel like playing 30+ games between PNO and ProAm to do. I'm so trying to fight the temptation of dropping the $20....

    200k VC is a lot to earn . You really need about 250k when you add in animations and accessories .
    ksuttonjr76
    Rockie_Fresh88
    200k VC is a lot to earn . You really need about 250k when you add in animations and accessories .

    It's too much. I have 5 stats (Steal, LQ, SP, AC, STAMINA) that I need to finish maxing out....One bar is like 2K. SMH.
    Goffs
    I'm not that obsessive when it comes to Myplayer. Once I hit 90 I'm done and I only put in 20 bucks through the years lol
    Its grinding for the badges to level up that's monotonous.
    Sent from my SM-G930T using Tapatalk
    DJ
    I appreciate that NBA 2K was an early adopter to the Switch and 2K18 on that system was really good. Nice to see that they are sticking with it and putting 2K19 out for Switch as well.
    trekfan
    Rockie_Fresh88
    Quoted to clarify : E-League . Do you guys think the E-League pushed more units

    More than usual? Perhaps slightly. But from what I watched of the E-League this year -- and it was like two matches -- I came away unimpressed.
    I think, more than anything, NBA Live being ho-hum (though improved from its recent low-point) and the Youtube streamers helped push more units than the E-League.
    I'd guess that the investment that 2K made in the E-League vs. the actual number of units pushed by it came up to being a loss: as in the E-League didn't recoup the costs by pushing the units to replace those costs.
    That said, I doubt 2K felt like it was going to anyway. The E-League is limited by the game itself (which, despite how good it is, still has limitations one can see in any E-League match) and the lack of driving personalities -- I can't name a single team or person in the league, which is the opposite of how the NBA works as everyone knows who JR Smith is despite JR being a role player/bench guy at this point in his career.
    The E-League will need a another year or two to really develop, assuming 2K commits to it that long. More than anything, I think the E-League will push the gameplay team to really address legacy issues.
    It's one thing to have the game's flaws show up on Youtube videos, but it's quite another for those flaws to impact a live-stream of E-League sports with actual, real money and jobs on the line. That, to me, is the biggest contribution the E-League can make to 2K, assuming 2K sticks with it.
    Trackball
    DJ
    I appreciate that NBA 2K was an early adopter to the Switch and 2K18 on that system was really good. Nice to see that they are sticking with it and putting 2K19 out for Switch as well.

    The question is, will all this extra stuff be in there too?
    If so, I'm getting that version. Until I find out either way, I'm waiting to preorder.
    WaddupCouzin
    I remember 2K10 selling 2 million and that was a big deal. Also shows how stagnant Madden has been. Madden was always at a point of selling between 4-5 million copies, where basketball lagged in the 1-2 million range (2008-2010) times. You see 5x the sales with NBA and football growth has been marginal at this point. Kudos to 2K. I remember Madden signing the exclusive football deal and 2K looked to be dead in the water! *Surprise MF *
    Sent from my SM-N950U using Tapatalk
    23
    pauliewalnutzz824
    Cool, now give back to us by eliminating micro-transactions or give us free 500,000 VC or matchmaking in the park.
    Or don't but it
    Sent from my LG-LS998 using Tapatalk
    Junior Moe
    23
    Or don't but it
    Sent from my LG-LS998 using Tapatalk
    I'll never understand that line of thinking. I hope, and expect, 2K to calibrate VC and what not after last year. The entire industry seems to be trying to correct itself.
    I dont even play online but I noticed how little VC payed out this year. I play 12 min ML qtrs. Normally, I'd have dozens to hundreds of thousands in VC around the time the new game came out. This year, I had 50k and I played 2K18 way more than 2K17. That 50K barely got MyPlayer to a 69, or 70. So I see 2K skimping. But this notion of free or "giving" something away or getting rid of VC blows me.
    Sent from my SM-G900V using Operation Sports mobile app
    23
    Junior Moe
    I'll never understand that line of thinking. I hope, and expect, 2K to calibrate VC and what not after last year. The entire industry seems to be trying to correct itself.
    I dont even play online but I noticed how little VC payed out this year. I play 12 min ML qtrs. Normally, I'd have dozens to hundreds of thousands in VC around the time the new game came out. This year, I had 50k and I played 2K18 way more than 2K17. That 50K barely got MyPlayer to a 69, or 70. So I see 2K skimping. But this notion of free or "giving" something away or getting rid of VC blows me.
    Sent from my SM-G900V using Operation Sports mobile app
    All of these companies will sell it as long as these dudes can't control their need for feeling like they need to be the best videogame characters
    Sent from my LG-LS998 using Tapatalk
    Kleinevos
    Imagine how Mmany games wouldve been played if people didnt lose more time between menu’s and the whole “got next” bull****..
    Verzonden vanaf mijn iPhone met Tapatalk
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