The digital version of NBA Live 19 is on sale for $29.99 on PlayStation 4, through October 16, ending at 11:00 AM. If you’re a PS Plus subscriber, you can purchase it for $23.99.
At the time of this post, a similar deal is not available for the Xbox One.
UPDATE: (10-3) Looks like the price has been adjusted back to the original $59.99.
NBA Live 19 officially released on September 7.