Madden NFL 18 Gameplay Videos From E3 (Off-Camera)

It's hard to tell without actually playing the game but the players look like they have more weight to them. Like they actually have their cleats in the grass/turf rather than floating on it.

Second video though the players on the stick skills sucked I liked the field and grass stains on the jerseys
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Okay ill be the first to say it
There is already a thread for this. What's the point in wasting space on this forum to single out 2 E3 videos. If any of us did this it's be closed and merged in minutes
#doublestandard

-Player models look really good.
-Nice to see Josh Norman making plays, he had a pick and a pbu.
-New refs

Interesting that it seems only Carolina and Washington were the only teams available makes me wonder how far along the ea play build was. Liking the broadcast camera views on replays. Looked good.

I think I heard someone say that this build was 3 or 4 weeks old.

Because he owns the site and can do what he wants? Just saying.

That was me.
Demo builds are generally a month old, yes. You have to create the demo off a stable build, so you have to decide in advance when you're going to branch off to build the demo, then it takes a couple weeks to build it.

Still majority right side pressure getting to QB...

They look like they were specifically testing aggressive catches on 4 verts. Relax.
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Good stuff here. Close look at some nice line play. Great breakdown by this guy.

I like the Center strafing around to pick up blocks and then pancaking a DT who was being blocked by another lineman. My question is, was it AI or usered?
Also, has anyone heard if we can control an OL when playing against the CPU and allow the AI to control the QB ? It would be nice to be the lead pulling guard; plus it would open up some really great moments of "The User" having the control in key situations.

Is it just me or do the players look very muscular? Bulky?

Looks pretty similar to me so far. I hope it feels much better than last year.
Also, I don't know why they don't just tweak the menus and overlays a little bit each year. This was a subtle thing that was done for years in all sports games and it's gone away. Giving the surface of the game a little bit of a tweak is a very nice, and I would hope, simple way to give gamer's a feeling like their next $60 was warranted and not that you just updated rosters on last year's game. Just my opinion.

Tackles don't kick step to set the depth of the pocket. That's more of a wall instead of a pocket.

Speaking of pointless posts....move along if you don't like it

no reaction after that quarterback sack... hmmm come on EA you can do better than that!

How about some footage with people who actually know how to play the game!!

I like that they have more chest/muscle. The majority of guys today are physical freaks...not saying that in a bad way.

I noticed Greg Olsen looks much more realistic than M17. They seem to have a 'slender muscular' body type this year as opposed to just 'slender' or just 'muscular'. Lol. But, either way, every player is looking much more unique, now, which is great. In FIFA with frostbite last year, this was something that stood out to me. Fifa has, maybe, always been better than madden in this regard, but really, every body type u can think of is in there. I can easily tell DIEGO costa from Ronaldo from Messi from Hazard from anyone else. Instantly. They all look like they're supposed to look.
Madden looks to be closer to that this year.
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Im just surprised that these are even posted here at OS let alone by the owner of the site when everyone knows EA wanted no off camera videos.

Operation Sports is a media outlet, they don't work for EA.
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Looks exactly like Madden 17
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Really, how so?

The Scoreboard​ board is the same , if you look at the vids. Graphics are improved tho.
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You're right it's the same

They don't need to reinvent every graphical aspect every year. That's ridiculous. There's nothing wrong with the scoreboard so no need to change.

Then wouldn't the statement "looks exactly like 17" pretty much be false?

Granted it was only two plays, I like what I saw with press coverage in the second video (the play at 1:35 and the play right after).
Press coverage looked good, no one got absurdly burned. The second play, Benjamin beat his CB at the line but there was safety help over the top.
That is my biggest issue with '17, if they can fix press coverage and eliminate the easy, long TDs that happen far too often then I will be playing '18 into next summer.

I'm liking the errant throws I'm seeing..hope that EA keeps them in after people complain and don't tune them out.

I don't think they will tune them out. Well at least not for the simulation game play style. They may tune them out for Arcade and Competitive.

This is the one of my favorite features in 18, they can tune it out for the competitive crowd but leave it this way for simulation mode.
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Yeah I just recall how much I loved the sack/strip in Madden 17 and then because people complained so much they got rid of it and made it very rare.
Makes me worry whenever I see simulation type things happen that we may get what we want and then because the arcade/competitive people complain we lose those features.
I'm hoping the three new modes of play allow for them to keep in one mode and eliminate in another like you guys say.

That's how it works, they will tune each mode separate from the other.
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Looks just like '17 version IMO

Most years, for most sports games I would agree with you, and everyone would get super defensive about how much "better game looks". But this year I have to disagree with anyone who says it "looks" the same. I'm speaking strictly aesthetics. Lighting and player models look much, much better. Even jersey materials look better. I hope they can work on some of the animations a bit. But I'm very excited to see what frostbite has been able to do.

Even with a grainy youtube off screen capture you can see differences in lighting and color. Cant wait to see it on a HDR TV myself

Yep, seeing the errant throws is a joy to watch. My fingers are double crossed in hopes that the Qb acc ratings are in full force for 18 playing sim mode.

The pre-snap animations and the knees bent on the player models are such an eyesore

There's some improvements but it's still looking like clones of varying sizes all running around exactly the same  with different  timings meant to represent speed.  
  I'll keep an open mind because it's still early but  this guy has been here since year one and to these veteran eyes, looks a lot like even more Tiburon-ball. 

I was hoping Frostbite would deliver a more realistic environment but it still seems that players stand on the sidelines staring ahead like zombies, celebrations are still mostly individual players doing their thing. But obviously I can only go off of the few clips shown here.

Horsewalk (bent knees). They didn't scrap the player models. Maybe they couldn't change everything in one year in the Frostbite transition. They need to talk to the FIFA guys for new player models.

We have no confirmation that Madden 18 will support HDR, only that it will be in 4k on Xbox X. That would be awesome though.

EA has stated that all of their fall sports games this year would support HDR.
And no, to answer your next question, I don't have the link to that direct quote. I have looked for it but haven't been able to find it. I remember getting very excited about it when I read that would be the case since I just purchased a new 4K HDR ready TV earlier this year.
If I run across the link though I will certainly post it.

I hope so, HDR would be awesome. Rex's tweet didn't have the HDR logo:
https://twitter.com/RexDEAFootball/status/875492060614217728
Apparently all HDR games will have the logo:
https://www.google.com/amp/s/www.theverge.com/platform/amp/2017/6/12/15780976/microsoft-xbox-one-x-enhanced-games-logos-4k-hdr-support
I haven't seen anything saying there will be no HDR support... But your word is the only I've heard/read about it possibly being included.

I will keep searching, I imagine this will be addressed by the start of July (hopefully) in an official manner..

Not to mention sideline players STILL don't have names on the back of their jerseys & player models are still generic SMH. Not a deal breaker but it does kill immersion every time i see it.
I too was hoping that Frostbite would at least give them the ability to upgrade the sidelines / Living Worlds. They said the sidelines are interactive this year which is a nice touch but why are we still dealing with generic sideline player models in 2017? Not a good look at all for Madden especially when a game that came out over a decade & 2 generations ago (APF2K8) was able to have names on the sideline players jerseys.
Also where are the cheerleaders? It may sound trivial but cheerleaders are a huge part of the NFL experience. I know gameplay is most important but the point is these things were done in previous football games so there's no reason that Madden should continue to neglect these areas year after year. EA has never been able to nail the "little things" that keep you immersed. Guess we're going to have to wait for the PS5 to get real sidelines 😕

I have read the same. Most AAA titles coming out have it, and many previous had it patched in. I highly doubt I will fire up Madden on my Xbox One-S and not see HDR.
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Thanks, I knew I wasn't crazy, well in that respect anyways, LOL!!

LOL I hear you!
I could have sworn I saw Rex say it somewhere, actually. I want to say it was a while back, maybe around the time of the last big '17 patch? I think someone asked him if they could patch in HDR because the X1-S had it & PS4 had just gotten it (along with PS4 Pro), and he said "not for '17, but Madden 18 will have it for sure." Or words to that effect.
Granted, my brain could be making this entire thing up and I have no links. But I'm not sure I'm that creative! LOL
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4k + HDR would be amazing.

That's exactly the statement I recall too...yes exactly and I'm not even sure if it was in print either, which is why a Google search won't find it. It may have been in a Youtube interview or something audio wise. Anyways, I know 100% for sure that it was said because even though I'm old and don't always remember things right that really stuck out to me as getting me hyped for the sports games in general this fall but especially Madden 18!!

Ha! Well, at least I'm not making it up on my own! Lol
Also, there is this to consider: plenty of games already have HDR on the Xbox One-S & PS4 / PS4 Pro. EA's own Mass Effect: Andromeda has it, as well as other AAA releases such as Final Fantasy 15, Forza Horizon 3, etc. It's more and more becoming the norm for games to have HDR and have it automatically activated once a tv is detected that supports it. Madden will have HDR, on consoles below the One X, guaranteed.
And this is actually why I'm fine with not upgrading to a X1X..HDR enabled games on my 4K Samsung already look gorgeous, and it's pretty accepted that HDR is more important than 4K anyway.
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Presentation took a hit this year because of the new story mode. No excuse for this stuff not to be in the game next year... If frostbite is what they say anyways.

So here we are over a week removed from EA play and still no footage. One theory i have is the unpolished tweaking attributing to the PS4 and x box one x. Because these two consoles provide 4k ability , I believe that EA has quite some fine tuning to do in order to suffice the critics in the community.
Last year gameplay was out in full force less than a weak after EA play. I think once the game is polished, we might start to see footage. I'm hoping the ps4 and Xbox one are just as detailed as the Xbox one x. But time will tell if this holds true.
Still , I think the game changers should post what they have . If it's better quality than the offscreen vids we have been seeing then I'm sure the response will be positive.

I disagree with the mod that closed your thread, so I guess I'll just have to help hijack this one.
Rex Dickson said in no uncertain terms gameplay would be released over the next week. Next week has come and gone and not so much as a screenshot. I'm starting to think we'll get WWE UK before any Madden footage.
This is warrented, legit criticism and I'm really hoping this site isn't tumbling back toward it's draconian policy days of the early 2000s.
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The thread wasnt closed because it was criticism. It was closed because there are already threads that are discussing the lack of videos and why there arent more of them.

Those game changers would no longer be gamechangers if they did that. No one is going to throw away an opportunity to directly impact a game just because a few people are impatient about when videos will be released.

Do they even have anything? I thought I recalled hearing that there was no off-screen or capturing allowed period at the event. If they had something it'd be released by now like it was last year but the fact that nobody was allowed to record and Rex talked about videos coming from a community influencer capture event some time in late-June and most likely July would lead me to believe that nobody has anything in the way of raw gameplay to release at this point.

At this point it is just mind boggling. Madden has NEVER been even close to this late in the cycle without releasing ANY gameplay videos or blogs. I don't understand their strategy (as a marketing manager myself). It is clear they have much less information to release than usual due to Frostbite and Longshot, but we are a week away from July with nothing.

Just double down on DD here, this was posted in another thread by jfsolo a day or two ago.
Rex said in his interview with Sim, that they are playing to bring GC'ers and YouTube peeps down to the studio to do a capture event sometime between the end of June and mid July. I'm not expecting any gameplay videos before then.

Serious question: Will this effect sales in any way? The game has zero competition. No other major sports title is released within 3 weeks to a month of the game.
If EA decided to drop videos in mid July would that cause one person to not buy the game?
I get that we are used to being marketed to in a certain way. I get that we want to see what gameplay improvements there are. But I never understood why other sports games market their games 3-4 months before release. The goal should be to get people excited about the game near release not in June, right?

According to moonlight swammy, they have footage and others have stated as well that they captured footage. Rex Dickson pointed out in an interview that he hinted that the Xbox one x and ps 4 were still being tweaked graphically. That is why I think there is such a delay. I am patient. My post wasn't to complain it is to shed light on maybe why. But it is concerning that nothing has come out after over a weak....

Wrong ,most of this community and other sights are buying the game even if the players were barefoot. ( lol... prob not) but you get our dedication. The point is a respect level for us the supporting community that could not attend E3. And having more eyes from this community critiquing the game from quality videos could also aid and expedite the process of catching bugs and glitches before launch. It's no secret that EA reaches out to this community for insight. It just seams that you could appease the masses as well as be efficient at troubleshooting if you threw us a video here and there.

Gotcha, I wasn't aware anyone had said they had captured footage. I honestly think it's because of NBA Live. They want to go all-in and know Madden hype takes away from their hype and they need all the help they can get. They really, really don't want NBA Live to be a dud and flop again and I'm sure they know they could put out absolutely nothing and Madden would still sell in droves. I'd bet they're fully willing to lose Madden sales if it means they were purchasing NBA Live instead.

You bring up a good point actually. If they said the graphics are still being optimized for the 4K consoles then it stands to reason they would want to show off that gameplay and not gameplay with for lack of a better term, inferior graphically.
I doubt this is the only reason as I'm sure there are marketing reasons as well. But you always want to put your best foot forward. So I can see this being a factor.
I'm just as anxious to see gameplay as everyone else, but try to have patience. When they are released we won't care anymore. lol I guess that's a weird way of looking at it.

I def hear ya. But that's the logic I keap coming back too. But Roadman brings up a good point . If Rex is having these guys capture gameplay in late June /July then that makes since it prob wasn't possible at EA play because of the type of venue it was.

How is it disrespectful? I've been to E3 and the version they show at E3 isnt the retail version so what benefit do they get in showing videos of an unfinished product to the entire world?
Also is the point of showing the video to promote the game or to troubleshoot? If its to promote the game, if i'm EA the videos I show are going to have very few if any bugs/glitches in them so there isnt going to be anything to trouble shoot. If its to troubleshoot, they have a team of gamechangers and a huge QC team that already do that.

EA has a marketing plan/strategy this year that is different from usual, and we're all impatient, that's the bottom line, lol. When the footage drops, none of this will matter. No one is gonna change their mind to purchase this game because the footage dropped later than usual. EA has us by the nuts, and they know it, lol......

Clint has stated time and time he looks for feed back from the community to pick up things like if coverages are wrong. Blocking is not true to their assignments . Your misunderstanding me . I don't thing the game is broke where it has bugs in that aspect. I'm talking from a football view where blocking assignments and defensive coverages are not true to real life. The average person might not pick up on this , but someone on a dedicated madden forum might and it has been proven that type of feedback is welcomed and implemented .

Maybe but show me a madden game in the last 3 years that hasn't had multiple patches. Patches that come from direct feedback from the community.
Let me ask you a question then .... your on the hook now... lol. You went to EA? So, does the version on the Xbox one X (4k) look comparable to what was playing at EA play on the Xbox one ?

They get a lot of feedback from twitter. Rex and Clint are great about interacting with us.
They were taking feedback from the leaked videos and acknowledged the issues people are seeing.
So at least we got that for now. It's something positive.

Oh year ... I remember . Last year we kept getting those gameplay vids where they would start off by saying " First I want to thank EA for flying me out to Orlando to capture some game play footage " it was like a disclaimer everyone of them had to say prior to their video.
So I guess we'll see in the next couple of weeks

Somewhat related, Ryan Moody was supposed to interview Rex last evening, but Rex apologized and said he had a minor bug to attend to and I don't think he was talking about a minor cold. lol

LOL. Thats my point. I just wish we would acknowledge that. I want to see footage too but EA isnt being "disrespectful" simply because its waiting longer to drop footage.
Also this isnt just an EA thing. I hear the same **** over at the 2k forums when 2k waits until late August to drop most of its NBA 2k footage. With the exception of games like Live (that BADLY need as much attention as it can get), it looks like EA and others are compressing the marketing schedule for their games instead of dragging it out for months.

Show me a sports game that hasnt had multiple patches. LOL. That has nothing to do with their decision to wait a little to drop videos.
I didnt go to E3 this year. I said I've been to E3. My point is that the version you play at E3 is pretty different than what you see at retail. Also its typically an older (but more stable so it doesnt crash) build of the game. The version that the team is working on right now is weeks older than the E3 version. So the feedback that you are giving is on an old version of the game.

Correct me if I'm wrong but most of the feedback I see from Rex or Clint when a bug/glitch is pointed out is either:
"We know about this bug and it will be fixed at release"
or
"This is an old bug from the E3 that we've already fixed"
I'm not seeing a ton of "We didnt notice that bug and are going to fix it. Thanks."
I could be wrong though.

Yeah 2k gets panned for this every year, lol. EA is usually pretty good about getting footage out there, it's just different this year....

There are threads in which that's a side conversation.
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I do think its a Live and NHL thing. Those two games are the lowest selling EA Sports games. While many people here dont care about those two games, there are plenty of people who would potentially purchase all of those games.
I'm one of them and if you post gameplay videos of Madden, Live and NHL all around the same time, I'm really only going to pay attention to the Madden ones. I think Marketing is just trying to put more attention on to the games that need it.

If you go on YouTube and type in madden then your looking for that game footage. If your an NHL guy and you go to YouTube and find madden footage , you simply do not stop looking for NHL videos.
You keep talking about marketing , but you fail to realize that there is no competition to madden . It's the only football game being released. We're not even looking for footage from EA . We are looking for it from the community like game changers and people at the theses events.
And if you really want to talk marketing ,there is no way you show a product at E3 to hundreds of people that isn't pretty damn close to a launch product . Remember E3 is used as a marketing platform , so it would make no sense to have hundreds of onlookers giving negative feedback to what they saw.

Thats not the way everyone gets marketed to. If I'm on Twitter and OS's twitter account and I see a tweet that says "Madden Videos here" followed by another twitter video that says "Here is the new NHL trailer", I'm clicking on Madden first and maybe I dont watch the NHL trailer. This week they released the NHL trailer and it had no competition for my attention. So I watched it and even read a couple of articles about it. Maybe that doesnt happen if Madden news is being released.
You are actually arguing against your point. Madden is the only football game. They dont need to market the game 2 mos before. They dont need to give you videos in June. Like I said before, releasing videos in July isnt going to lose them one sale.
Ive been to E3 twice. I've played Madden at each one of those events. At each one of those events I've played Madden games that froze, shut down systems and all types of Bugs and Glitches. I remember one year I played a version of NCAA where it had a bug that let you run out of bounds and the play didnt stop.
E3 is primarily an industry event. Everyone who goes there recognizes that many of the games are still being developed and most dont treat those games as being close to the finished product. Believe what you want to believe though. If you believe that what they played at E3 was "pretty damn close to launch product", thats your right.

So then what's the point of EA play or E3 then?

Correct me if I'm wrong but they show more games than just Madden at E3, right? Madden may not need the marketing but their other games sure do.
The point of EA Play and E3 is to show their games to video game industry employees, writers and PR members to promote their games. Those people then tweet, create videos, write articles about those games. By looking at all of the content and articles written about Madden during E3 week, I think they accomplished what they wanted to do.

So just hold theses events to writers and gaming companies , don't open it to the public and then say don't show anyone else.
As far as writers and interviews ,when they write or say how aspects of the game have kind of been addressed or this area wasn't touched but because of frostbite it should look better. I'm sorry but I can't gauge what that means unless I have some visual feedback correlating with what their saying.

And you'll get that feedback, just not when you want, lol. I mean they allegedly took resources from Madden to work on NBA Live, if that doesn't show that Live has been made to be a priority this year I don't know what else can. EA is business first. They know what they're doing, I don't like it, you don't like it, but it is what it is, and like I said before, whenever the footage drops, if you like what you see, you will forget any of this ever happened....

I'll break this down for you. The last E3 I went to (maybe 7 or 8 yrs ago), EA did not allow people to film. Neither did 2k. E3 was considered an insider industry event and they did not want footage of their game being released or placed on the net. The first two days they were constantly telling people to put their phones and handheld cameras away. The last day they had less employees monitoring the floor so people started recording a ton of videos.
E3 has always been that way. That doesnt mean that every company acts the same way as EA but plenty do. E3 isnt held so hardcore fans can watch video clips at home and comment on the game. Its for insiders to get a first look at the games.
Maybe you cant gauge what that the writers mean from and article but plenty of other people can. Also plenty of people are able to be patient and wait until they release videos to see if it matches what the writers and interviews say.

I get what your saying , and that is why I have never been impressed with EA's marketing. Much appreciation for Rex and Clint . But even those guys don't like how EA markets games.
It not about being patient or being selfish. It's basically saying here is an event open to the public and on a major platform like E3. You have IGN , YouTube and other venues sitting with game execs showing a live demo of other games being played. Madden did it last year and the year before. I can even remember Ian Cummings doing it when he was in charge.
So why the change ? why didn't Rex or Clint sit down with those guys at EA? Why did they not do a live feed of the game being played?
You guys are correct in that when footage drops this will be a mood point, but for now it raises alot of red flags.

This is a perfect example of what I'm talking about. Your not entirely accurate when you say that EA doesn't show gameplay footage at these events. They used too .
https://youtu.be/hqq6bZPA17U

How is this thread still going?

I just think it depends on how you individually look at things in life.
Unless we work at EA or have "insider information" we don't know why they are waiting until late June or mid July to release game footage.
Personally, I don't sweat the small stuff once it's out of my control.
Heck, The Golf Club 2 comes out on Tuesday and hasn't released any console footage at all and they are an indie studio.
I'm not worried about that one, either.
Brooke2011, this year they are playing things differently. I know you were very concerned at EA Play about the lack of video released, but a group of people won't change EA's schedule this year.

Yeah, I think, overall, for me, it doesn't matter. I'm sure, even for many that want to see videos, now, it won't matter (and, I'm one of those guys. Lol). But, forget the marketing, forget the devs, forget everything. If u were to break this down to video games and gamers, alone, gamers want to see games. More importantly, they want to see gameplay. Forget trailers. We like those, too. But, we really want to see gameplay footage. And, while some have argued e3 and EA play are meant for insiders, that's fine. I won't argue that point. But, I think, as a game company, who has the ability to present their game(s) at e3 or EA play, this is just the perfect time to also feed your base. It just makes sense in terms of 'e3 and EA play will have people playing the games,' so, why not hook up some recorders to 1 or 2 of them, and specifically have gamechangers play a game or 2, edit the footage, if need be, and pump it out?
I understand all the marketing worry about 'negative press on an unfinished product,' but u can also generate positive press with good gameplay as well. And, giving a snippet or 2 of gameplay won't show off everything. There will be pos and neg videos when the game comes out. So, for all companies that attend these conferences, they should be happy and willing to share the game early with their consumers. I mean, that's a part of the deal, too. I constantly think of destiny and how they've done things with and for their community. It's amazing. U have to love bungie. NOT activision! Lol . But, bungie, they want their fans to the see their game early and they go for it. U can argue the 3 year vs 1 year cycle, etc. But, regardless, that's a company that tries to give its fans what they want.
So, again, I mean, we see gameplay footage of Anthem, which, btw, looks AWESOME!! Lol, and that games not coming out for another YEAR!! Lol. But, seriously, I just think it makes sense in terms of pleasing the fans that when u have a big e3 or EA play event, some gameplay videos should be created for fans to get more excited about the game. And, regardless of the negative feedback some may give, I think, in terms of marketing, the earlier U give a snippet, the more the fans get excited about it. So, idk, that's my take on the whole thing.
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That isnt what I said. I said that they dont let people film on the floor. What you posted is them going on IGN's show and talking about a feature.They did the same thing this year but they showed Longshot:
http://www.ign.com/videos/2017/06/21/madden-2018-gameplay-showcase-ign-live-e3-2017

If one remembers this, it puts into perspective how far today's football gaming experience has had to travel to get here today.
We weren't so critical of every little detail.
You didn't force yourself to find the fun in playing.
It just happened.
Memories!!!

You know what's strange? As I've gotten older, I watch less trailers/gameplay footage than i did before. I used to OBSESS over those things. I would read every post on OS where people would break down some clip.
Now, I could care less. I know I'm buying these games no matter what:
Madden
Fifa
NBA2k
The Show
Every year. I've found that I enjoy the game at launch a lot more now because I see alot less before the game is released.
To your other points:
Hardcore gamers are awesome. I'm one of them. I love their passion. They also are delusional. They think they are more valuable to a gaming company than they actually are.
Most people see the Longshot trailer and the other sizzle trailer and they go: That looks (good or bad), cant wait to see what else they release. The trailers are enough for most people as long as more information comes out before release.
The hardcore community is different. They are ravenous. No matter how much information you provide them they want more. More videos. More blogs. Etc. Also, they nitpick.
I could post a 1 min video of Madden here that had all the improvements and looked like real football and there would be a few of us that would say:
"It looks OK but that DT isnt getting enough penetration and the FB missed that block. Same Old Madden!!"
I could put that same clip somewhere else and the response would be 99% positive. This isnt just for Madden. Same stuff happens with the Show and NBA 2k.
I'm not saying that we dont have the right to complain or nitpick. We do. What I'm saying is if I'm marketing a game why would I focus my content on a community that will likely buy the game no matter what, will complain and nitpick about issues that most gamers wont even care about and will immediately demand more content to nit pick over.
And before you say "to help trouble shoot the game", this community is going to provide that anyway. When the net is flooded with Madden streams and vids
in late July and early August, there will be tons of threads and tweets to the devs identifying issues with the game.

I'll be honest, the only reason I care there's no footage is that I'm sick of discussing the same few topics on here. Need something new just so I can read some new complaints.
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LOL. Thats a good point.
I think they will throw us something soon.

Did they not show gameplay in that video?. Their talking about the gameplay as it is being presented in the screen
You said since you've been to EA 7-8 years ago EA doesn't show gameplay .
You stated that they don't show gameplay because the game is not finished. You then stated that it is because if the game crashed it would cause negative marketing. You stated it is for the gaming companies only. If u were correct then how does that video get done at E3.
I have followed E3 for over a decade now and this is by far the most stagnant I have seen in promoting Madden.
That's my point or better my question....

@aholbert. Yeah, I hear u and agree with a lot of that. And, yeah, I'm the same with sports games. When I had more time back in the day, I bought 1 of every major sports title excluding baseball (I absolutely HATE baseball. Lol. Most boring GD sport ever created. ). Now, with less time and better 'other games' (destiny, gears of war, witcher3, etc), I know I will always buy madden for offline football because I simply love football, period, and FIFA for online because that game has been on point for 5-10 years and actually got me to really enjoy real life soccer/football. Chelsea is my fav squad and I love online seasons in that. Totally solid.
So, again, no, I don't have to have videos, but as a gamer, I always enjoy seeing them. And, even if I nitpick, I'm still going to buy. And, I think that's a part of my issue with lack of videos. Regardless of the nitpicking, regardless of the positive feedback, regardless of putting videos out early or late, madden is going to sell the exact same number of units, period. Lol. I really don't think this has much to do with their sales.
So, again, for me, it's just all about the gamer, here, and the e3 and EA play. Since, people are playing, why not capture some footage, make sure it's best quality, and get it to the gamers who would appreciate it?
And, timewise, seriously, we're only 2 months out, I think that's close enough. If u release it late July, I could give a flying F about it. Lol. U know? I mean, mentally, the game is already in my hands, at that point, I don't really care about a video. But, 2-3 months out and you've stopped playing M17 (I still play some, but many have stopped), it's just, again, a nice thing to do for your fans. And, I think it's the perfect time period for getting them excited, actually. Again, in late July, u already have training camp and whatnot going on. U care about REAL football, then. Lol. Who cares about madden, then? I want to see the first preseason game!!!
And, I found this snippet out of an article with EA CEO after they were rated WORST company 2 years in a row. Lol. I think 2013-4, they were rated that. The CEO had a big powwow with the other heads of EA organizations, and they tried to figure out, 'what's the deal? Why does everybody hate us so much?' Lol. And, it's things like this. Lack of footage when they could've created a ton of it. And, here's a quote from that article that ties into this:
https://www.gamespot.com/articles/ea-ceo-says-company-is-changing-to-become-player-first/1100-6420699/
"Wilson said EA can become a more "player-first" company in a number of ways, one of which is showing games earlier, like the company did at E3 with BioWare's next Mass Effect and new IP. Another way to do so is releasing public betas earlier in the development process, which the company also did with Battlefield Hardline, currently in beta on PC and PS4 ahead of its full release on October 21."
Lol. So, there u go, the CEO wants to release game footage earlier for the users.
Again, I understand all the angles, so for me, at the end of the day, I think it would simply be a good showing of company faith to their users, and seriously, objectively speaking, I truly don't believe they lose any sales over early footage. I think marketers are paranoid and overpaid, and they overthink things sometimes, too.
And, hardcore gamers might be delusional, but without them, there would be no market for games. Lol.
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Ha !!!!!that game was released on Nintendo back in 83 ... I loved that game!

Great post.... so I guess that is that:appl:

Read my post again. I said they don't allow filming on the floor at E3. That video from IGN isn't on the floor.
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@ohmrhanky
EA is doing all the things Wilson mentioned.....just not with Madden or FIFA. UFC, Live and NHL all have betas and all release gameplay footage early. I wonder why.
It could be because their metrics show that madden and FIFA need that kind of promotion.
It could be that they are only "players first" when it comes to games that don't sell as well.
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I couldn't agree more.
Ah, Mr. Hanky, you brought up that biased article from several years ago. I guess that topic makes the yearly circuit like other topics.
Khalib brings up a good point, it was such simplier in the good ole days to purchase the upcoming game. Go read a preview of the game in Game Informer and the next month purchase the game and play the game as is with no patches.
Technology and times have changed and perhaps it's the way the game used to play for me, I didn't see any previews back then, do I really need to see them now? It's nice to see them and like Adem said above, it will be nice to complain about something else.lol

I don't even care about gameplay footage. I want the blogs. Will we even get any?

Let's all just forget Madden, let's go and play 10 yard fight....

Longshot trailer was a joke and that shows absolutely no gameplay.
You would of thought that how the game looks graphically ,they would of shown it on stage to ign or gamestop.
Once again . It is proven that they showed gameplay footage back in the day. Which clearly proves they approve of marketing the game that way. We also know from multiple sources that gameplay was captured.
Here we are almost 2 weaks removed and no one has uploaded what they captured. Is there an embargo that we don't know of?

Nah, good memories aren't a bad thing, nostalgic.
Yeah, I'm pretty sure there probably is a embargo in place.
Show game play and you won't be invited back again?
And Sage said it best, EA has us right where they want us.

Apparently marketing have decided that this year the gameplay is going to come out through the game changers who are going to get to record it properly. Apparently they think that's the best way for the fans

'Biased article'? Lol. This isn't a big deal, but I can't help but ask, what makes it biased? The specific article I posted was about how the ea CEO was going to make EA a more user friendly company. Not sure what's biased about that. Good for ea for trying to show some pride after being rated poorly by the community.
If that poll was biased, idk. I don't know the details of that. But, again, it meant something to the CEO, lol, so it might not have been too biased.
And, yeah. I remember the days of reading the game informer magazines and waiting for the first glimpse of gameplay footage. Lol. So, it was both for me, back then. The video game industry wasn't the giant it was back then, so u had less of an audience to satisfy. But, u know, that being said, we do live in a different time, now. The video game industry is huge. Satisfying customers should be somewhat important to all vid game companies. And, with the interwebs and Utubes, u would actually think they would want to show as much as they can to get a jump on the competition. Or, simply 'enough' to get our mouths watered. That's good marketing.
In any consumer based industry, the companies that reach out to their communities the most and satisfy them tend to the best. So, that's should always be a part of the deal. I do think ea forgets that from time to time.
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Yeah, where the poll come from.
It surely didn't come from a business website and that topic was beaten to death around here.
If it came from a business website, I'd give it more credence, but hooray for the Wilson for rallying around it.
I don't recall video game footage back in the day of magazines, just pictures in the magazine and next month you go out to your local Software Inc or GI store and purchase the game.
I just come from a different perspective, and the best I can offer is to agree to disagree on the topic of the need for video footage coverage now for me.
It will arrive soon.
And there are a lot of times I will go out to the manufacture/product first before laying eyes on it.
Different strokes.............

I get that perspective, different strokes sure. As a whole the video game industry has grown so much over the years and become much more a part of the culture than it used to be and will only continue to do so. In a way they have themselves to blame for the type of marketing they do. It just feeds peoples desire for more and also leads to more scrutiny which i dont have a problem with. Games these days have so much potential that i think were in a tricky transition phase to where (right or wrong) theyre becoming less of a hobby to alot of people and more of an obsession to simulate an as close to real life fantasy world as possible. I think in that developers right now are still transitioning from a casual hobby outlook to the latter. I find myself viewing madden this way and hope in the near future the gamemakers do as well. I think the people who view it more as a hobby would enjoy the game either way

I remember seeing this in a 1999 gamepro magazine and it blew my mind at the time of the graphical enhancement the dreamcast had
We've come a long way from just getting our info out of magazines!

If everything is coming from the YouTube idiots that means I have to mute all the videos because they all insist on talking through every single second.

Lol. Oh yeah. And, talk about dreaming/wishing/nitpicking on STILL PHOTOS!!! Lol. I did that with them all the time. U look at a photo and think, 'oh, man. I'll bet u can stiff arm fools and jump over them. This game is gonna be so realistic,' etc. Then, u get the game, and think, 'man, this spin move sucks. Wtf?' Lol
There were also pleasant surprises, it wasn't always negative after getting the game. But, yeah, I do remember when magazines was all we had. Geez, I remember when magazines were the only porn we had, too. Lol. The internet DESTROYED that industry!
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LOL....anyone read this article?

That was for NFL 2K...18 years ago! It was not really in that game that way and its never been in a game since...while the graphics and player models and interactive waste of time movies get added, the core AI experience of video football games is largely unchanged in TWO DECADES!!!
Madden NFL 2017 was a joke against the CPU by November 1st...it will be again this year as it was in 2015, 2010, 2005, etc...second verse, same as the first!

I remember seeing the first E3 video of NFL 2k on Dreamcast, it showed a punt from what appeared to be a broadcast view (from the side) and as the ball went up in the air, the camera panned with it and showed the entire top sections and above/sky of Joe Robbie stadium in Miami, I just sat there with my mouth open, seems funny now but at the time OMG

I remember!!!
A Broadcast View that showed so much while the ball made its path on a simple Kick Off.
I'm still pushing for this to be done in Madden.
Gamers have gotten so use to playing from the "Practice Field" view for the past decade plus, that we have no idea how much gameplay immersion is sacrificed based on the current Cam angle/view.
I was able to tinker with the 360 version, and got the Cam angle to pull back from the side. (Press box depth)
**Seeing more of the Stadium and crowd from this angle while playing, along with the new commentary is mind blowing.
I'm banging my head to try and comprehend why the Broadcast Cam is not being fleshed out with the Play-by-Play Commentary as an option?
Still Tweeting Rex & Co to take a look.
But yeah, I remember having the same reaction (jaw dropped and dumbfounded)

Whatever the reason, it inevitably raises suspicion when gameplay is concealed from the public. If the implementation of Frostbite was worth stalling production as it seemingly has done then you'd have expected them to be releasing as much material as they can be. I'm also a bit concerned by the fact that we're hearing so much about a story mode that on the surface seems incredibly limited in terms of actual gameplay. I've read that we won't actually play an entire game in the mode even if you play it all the way through.
If they are prioritising games like NBA Live and NHL then that means they're taking us for granted which is equally worrying.

I'm pretty sure MLB the Show 17 didn't show real gameplay until February and it came out in March.
I know 2K does the same thing.
I get Madden has shown gameplay earlier, but this seems to be the norm in the industry right now for sports games.

Rex even mentioned this in his interview with the 4 Verts how they are taking the 2k approach of hitting us heavy with content the month before release. He also said there were some surprises and things yet to be revealed still.
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For me this has become a deal breaker. It hurts "MY" playing experience/immersion so much, that I can't support the game anymore until the bench players and sidelines in general are given the presidential treatment.
Other than that and possibly my pointless post, I definitely see and agree with the pro's that were listed and Madden in general has made good strides in improving the football X's and O's, but I will wait to purchase this series again once the bench players and sidelines aren't so much an eyesore and immersion stopper.

To be fair, how do you know they were invited by IGN/Gamespot/whomever to show off gameplay?
A site like IGN streams during the day at E3 now, but they have a LOT of games to cover...and frankly, almost all of them are more interesting to your average gamer than another year of Madden. I'm not saying this is the case, as we don't know either way; maybe IGN asked for a live gameplay demo and EA declined, and maybe they didn't ask EA to begin with.
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On the assertion of Tiburon "concealing the game":
EA PLAY and E3 were literally both open to the public this year. EA PLAY admission has been open to the public every year it has happened so far, and admission was completely free both years to boot. Thousands of people who are not part of the EA Sports Game Changers program have played Madden 18 already. Heck, I have played the game already, if only briefly.
I get the complaints over lack of footage for those who couldn't make these events, but to say Tiburon has been hiding the game just isn't true at all.

I just want to know why the heck we still have that terrible "snipershot to the back" collapsing animation whenever a tackle has been made. Isnt that something that could have or should have been fixed by this new "amazing" Frostbite engine? Still looks as though the life gets sucked out of a player the moment they collapse - then stay dead for a few seconds.

I'd rather imagine that we'll have a better final product than the one featured at E3.:y220:

What's the point of showing it to those industry employees, writers and PR membets if they all sign a NDA?
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So they can CONTROL the who, what, and when ........... Some high dollar marketing guru, thinks its a good idea. Trying to sell the story mode on us, when all we are interested in is gameplay...........

I see those awkward javelin looking throws when throwing 20 yard passes are still in the game

There wouldn't be much video this week because of the 4th of July holiday, most people are still on vacation.
Most of us know the videos will be released between mid to late July, it doesn't make it right.

Don over 9000 hasn't posted anything in awhile. He says he has more. Rex says July 10-15 for new gameplay because EA wants to get longshot out there first. So my question is, where is the footage or info on long shot in the last month? I find it quite strange one month after E3 and we are pretty much still in the dark.
Here is an idea EA could have done. When the Nfl network has the countdown to the greatest 100 players of 2017, they could of given us a screen shot of each player per day with the new frostbite engine or possibly in 4k.

Rex repeating himself from a week or two ago on Twitter today:
I've said mid to late July for gameplay all along. I've also explained the only reason is that marketing wanted to lead with Longshot.

The devs already said mid-July is when more would come out.
I'll never understand why people complain about somethign when they're already been told the answer.
It is what it is.

But when EA actively pursues take down requests on YouTube and does not allow any gameplay videos for a sports game coming out next month, and has a near media lockdown on features and gameplay information, it's bizarre, and a real first for the series.
This is especially in an age of early releases, open betas, early access, Twitch streaming, and a much more open policy towards gameplay videos than where the industry was 5 or 10 years ago, that it's just odd. Other booths at E3 allowed streamers to setup their Twitch streams to livestream new games, even very restrictive developers/publishers like Nintendo allowed unfettered gameplay of the new Super Mario game, direct feed.. And meanwhile you have EA walking around telling people to put their cell phones in their pockets while playing Madden.
At E3, I thought maybe it's because the game was running on Xbox One X or something and EA had an agreement with MS to not reveal video details online, but that doesn't seem to be the case now a month later, and a little over a month from release.

Because we're consumers who are going to trade money for a product, and healthy consumer markets are those that are skeptical when producers are acting unusual with a product or being coy about features. You see the same behavior in any enthusiast market, and it's normal.
Ultimately, every forum post is feedback on a piece of software. If EA says "We're not going to release information about the game until August 25th," then potential consumers complaining about that are datapoints for EA to reconsider their marketing strategy next year. It should be valuable feedback.

I'm pretty sure that is what this community is for.... opinions and feedback. I'm sure the OP is just confused as the rest of to why no info . This is def a first for EA in this series.

EA and many major AAA video game publishers have a pretty long-standing policy of not allowing off-camera filming during conventions. They do this because such videos show the game in the not best-possible state, and they want to control when and how their game for the best possible marketing. On top of that, the game shown at a convention is not final, and often it is a build made specifically for that trade show. There are probably bugs in it. Publishers tend to want to show off videos of games which are more representative of the final product.
As far as media lockdown on features or gameplay info is concerned, that's just false. We know many of the major feature beats for Madden this year: Frostbite engine, Longshot story mode, Ultimate Team 3v3 aka MUT Squads, Play Now Live, new WR-DB user controls, and new target passing controls. We also have details explaining to us how many of these things will work. We further know a bunch of not-back-of-box changes: gameplay style settings, coaching adjustments, off-ball injuries, franchise scouting board, regression tuning, and a bunch of other small things via developer tweets.
And again, many of the features above have already had end-user hands on them at EA PLAY and E3. Anyone on this forum could have gone to EA PLAY to see Madden for themselves if they wanted to. I did, and let's be honest I'm not a particularly important member of the Madden community.
We don't have developer blogs or videos demonstrating specific details, sure. However, Tiburon quite obviously hasn't been hiding their game. We'll get those things eventually.

It's great feedback, but the developers hands are tied on this one. I bring this up because you state the developers are acting coy when that couldn't be further away from the truth. They are being as transparent as ever on Twitter by repeating themselves weekly that marketing wanted Longshot to be out in front and center and game play videos are coming mid July to late July.
The reports about being unhappy are being reported on Twitter to the developers and that is a better venue to let the developers know your frustration about EA marketing releasing game play mid to late July and after Longshot.
It's back to the old days when you see pics in magazines the month before arrival and go pick up your game, but with advancing technology, we see game play videos a month before arrival.
Very different this year.

I'm not blaming the developers (I'm a developer myself and understand the frustration that they must be feeling as well), but I'm blaming the product managers who negotiate development milestones and marketing releases. It's simply a bad process. EA has a track record of being pretty poor at responding to user feedback, so I don't expect them to change their priorities, but well run software companies treat all feedback as another datapoint for an opportunity to improve.
So, when another user doesn't like that posters are complaining about the poor marketing release and lack of information, I don't think that they understand that companies will only improve their processes with feedback. Public feedback on forums like this are often the most effective means of giving feedback.

But EA isnt saying that. They said there would be videos in mid July.
Is that what people are used to from Madden? No.
Do people have the right to complain about it? Sure.
Is it going to change Madden's marketing in the future? Probably not.
I actually dont think what EA is doing is actually a bad idea from a marketing perspective. If I was a member of the marketing team, I would rather have HD quality videos of the retail (or close to retail) game played by people who know how to play Madden. The E3 videos are always low quality and from an older build. Some of the videos are from people who dont know how to play the game or play it in a manner that the sim crowd hates.
This month's delay of videos isnt going to lose one sale. The vids will come out. People who like them will buy the game. Some people who dislike them will still buy the game. Some people who dislike them wont.

Then again , this is probably another reason for EA to shake it up and change their approach to what is leaked or viewed.

I understand and appreciate where you are coming from and I would have agreed with you several years ago regarding your last paragraph and a half, but the developers are readily available on Twitter and Twitter has grown over the past several years.
Some people have voiced their displeasure, but the developers hands are tied this year. If there is enough outcry on Twitter, maybe next year things return to status quo, depends on further reactions on Twitter.
I'm sure once game play is released in the next week or so, things will die down on that matter.

I look forward to most here completely ignoring that Rex stated the second part of the bolded ("to late July"), and freak out when gameplay vids appear closer to the late than they do the mid.
And then they'll need to be reminded AGAIN that Rex stated 2 possible release windows, not just 1.
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It's quite clear that a drop from 1.56 to 1.07 million copies from madden 16 to madden 17 has changed EA's approach to marketing and exposure.
They pushed long shot but have not really shown any in depth gameplay of that. For now consumers are enticed on the idea of that mode . Without the influence of any gameplay and just the stamp of frostbite, non dedicated consumers are neutral for now. Swaying them to preorder based on an idea is what EA is banking on to close the gap on that deficit from madden 16 to madden 17.

Maybe, maybe not.
Did Madden sell, overall, the same as before?
Close to 5.5 million?

For context, we have to highlight that was 1st week sales. I'd like to also see pre-orders and see if that # was up or down as well. Madden still managed to get its 5-6 Mil copies for the year. Pre-orders may have been higher last year b/c of the 'deeper than ever' CFM marketing misnomer.
Let's also remember that 'Long Shot' was 4 years in the making. To give credit to saving sales for this year, they would have to have forecasted almost 5 years ago that '17 1st week sales would be at a 5yr low. It's purely coincidence, but 'should' help regardless, and more likely that they'd better hope 'Long Shot' is well-received b/c it could be a cannon shot to the gut if that # goes below 1Mil and pre-orders are also going down.

That number was a projection on many web sights . Here is the actual units sold as if may2017.Clearly a decline as what was projected which supports my theory.

Nah, isn't that just Jan till the end of May of this year??
Where is September till December of 2016?
If that 2.8 million still holds true, I'll support your theory.
Edit- You could be correct.
Wow, that's amazing if true.
I don't know if Madden sales dropped 40% in one year.
Madden 16, 4.4 million units sold in the first 6 months.
https://www.benzinga.com/analyst-ratings/analyst-color/16/11/8638614/is-the-madden-franchise-impacted-by-the-nfls-ratings-dro
According to that site, 1.04 units sold in the first month for Madden 16.
EA's VP Corporate Communications John Reseburg told Benzinga that Madden's Ultimate Team is bigger than ever, up 20 percent year-over-year. Reseburg said that current Madden players logged 44 million hours of gameplay in the quarter.
While the initial hype in Madden releases may not attract the same first-month sales as it once did, fans continue to be ‘in the game’ over the long haul.

I agree that is a big difference from 5.5 million projection which sheds some light as to why the lock down on any info.

well color me confused then. did i miss something new about the Story mode since early June? It's been dead air space and crickets to my knowledge. Where is the push for Story mode? 'Long Shot' features talk, blogs, etc? It can't be an excuse if they didn't use it as one for a month, no? They'd better get going...
Rex takes his indirect and direct jabs at marketing, but I wouldn't blame him if he privately hates them. they've left him and the Devs hanging repeatedly.

I wonder what the reaction has been to Longshot. Bearing in mind that you don't actually play a single game in its entirity, for me it's massively underwhelming. Maybe they'll regret it when they do their post-launch analysis.

That is a distinct possibility, but Rex also mentioned we should be vocal either way. He said if Longshot has something that CFM people would like to be implented, we should let them know that.

And this is the most puzzling thing to me. Clearly Rex assumes there are things in Longshot the CFM crowd wants or would want, why not just put them in CFM from the get go? Maybe there were minimal improvements to CFM bc they plan on doing a "live update" type of things where they up CFM throughout the year with things that we want.

Prob the slogan of EA

I knew the 2.8 million units sold was a misnomer.
https://www.forbes.com/sites/brianmazique/2017/02/04/madden-17-championship-problem-vs-dubby-results-and-prize-money-and-more-from-exciting-finale/#fcf760f26729
There must also be a high level of fan interest. No matter how many gripes you hear about the game, people still love Madden. In fact, Madden 17 sold a combined 4.73 million copies on PlayStation 4 and Xbox One, per VGChartz.com.
The article was from Feb 4th 2017

Guys, if Madden only sold 2.28 Million copies last year, Rex and his crew wouldn't be here this year. Heads would be rolling. It looks like that was XBOX 1 numbers only b/c it singles it out near top left of text, and on the right says "also available on".
The Europe total is also the same as the total from the previous screenshot on pg. 18 of the thread. and that was 1st month totals for all platforms.

I'm not convinced.... my article was from May 2017 and it breaks down units sold...
I would need more info .... even if your number is right , they still fell short of the 5.5 million projected

Madden 17 sold 6.0 million last year:
http://www.vgchartz.com/gamedb/?name=madden+nfl+17
Madden sold 16 sold 7.54 the year before:
http://www.vgchartz.com/gamedb/?name=madden+nfl+16&publisher=&platform=&genre=&minSales=0&results=200
The big reason behind the decline is a 600k less people bought the PS3 version and 600k less people bought the 360 version.
There was some decline in the next gen versions (around 300k total) but most of it was due to the drop in last gen sales.
Also VGchartz doesnt count digital sales and digital sales are becoming more prominent each year.

You should be convinced by what deuces posted, if not what I posted.
Now you are only going to count Maddens sold till Feb 4th?

If you double that for PS4 sales tho you only get to 4.5 million when madden has been pretty consistent 5.5 million through the PS3 days. Does the PS3 and Xbox360 versions sell a million copies a year still?
I'm surprised by these numbers overall if true. Not a fan of madden really and didn't buy 17 until a used copy last month but I thought 17 was pretty well regarded as far as madden fans go. Wouldn't expect a drop like this articles suggest.

Those numbers werent accurate at all. He only posted the Xbox One stats.

Even so I'm still right because madden 17 sold .34 less copies of madden 17 on PS4 and Xbox one than madden 16.

According to Vchartz, PS 4 3.1 units sold.
xbox1 2,2 million sold.
That's not including the last numbers last years of the 360 and PS1.
Combined, 5.3 million sold w/o the 360 and xbox1.
Very close to that 5.5 KJ.
This isn't even counting MUT and perhaps DC.

Probably the reason why the execs are pushing Longshot so hard. They hope this will motivate more casual fans to buy the game.

And I'm pretty sure EA is looking at total sales on all platforns madden 17 globally sold 6.03 million .madden 16 sold 7.54 globally... huge drop in $$$$
So my theory is still on tract.. yes my Results were for Xbox one , but overall the decline was correct.

Good point about MuT and D.C. . Now if you take that roughly 1.5 million decline in sales from m16 to m17 and combine all the lost revenue from mut and D.C. Then that number is prob even worse.

The theory is wrong. The decline only matters with next gen and it wasnt a significant drop especially because the data doesnt include digital sales. They expect a decline in last gen and thats why they arent putting resources into it anymore. Sometimes its OK to be wrong and you were wrong here.

I don't think so ahol bert32 since the numbers are from all platforms. Show me total sales from both years . Then maybe .... im giving numbers ... your giving theories.

Nah, Madden isn't hurting from this article from Pasta in Feb 2017.
If you notice, they mention in the article that 10 milllion people played The Journey in FIFA.
I'm sure Madden is looking for similar upswing in numbers to play Longshot.
800 million from MUT between Fifa and Madden.
http://www.sportingnews.com/other-sports/news/the-state-of-sports-gaming-from-ea-sports-in-2017-madden-fifa-nba-live-pga-tour/1d0s4veq69dxq15rzlplyvlsfi
Success from the sports division has contributed heavily to EA's stock trading at all-time high levels.

I'm just going by numbers ... sorry

I just did. I just posted them earlier. While you were posting partial info and basing a theory on it.
There is no database that posts the total (Digital and Retail) numbers. The best we have is VG chartz and I posted the total numbers for both years.

That's what I just posted . The comparison from your vg charts. I used YOUR source.

Here it is again

Then read the source. LOL.
You can clearly see that 1 million of the difference comes from PS3 and 360 sales dropping off. There was 300k drop off from next gen. Thats relatively small when you take into account that this number doesnt include digital sales.

Ok there still down .33 million copies .... duh

It is still simple math correct? are sales up or down from PS4, Xbox one sales ?????

It's ok to be wrong sometimes.... 😉

To the extent that sales figures matter (I'm still not sure why we, the end users, should care how EA the corporation is doing?):
In April 2017, NPD revised their estimates on physical spending vs digital spending in the video game industry. Their most recent estimate, calendar year 2016, has the sales distribution at 26% physical, 74% digital. As recently as 2010, that number was 70% physical - 30% digital. That's a dramatic shift in a very short period of time. Unlike other media industries (movies, music), video games fully embraced digital sales early and the industry's revenue growth has far outpaced their traditional media counterparts on that account.
Further, per Ars Technica, Electronic Arts has been making a majority of its revenue from digital sales for the past four fiscal years, and their total revenue has grown 27% since 2013. Frank Gibeau, the president of EA Games, recently stated (again per Ars Technica) that EA is prepared to transition to a 100% digital company in the near future and his opinion is that the death of physical media is "inevitable". A lot of EA's digital revenue is driven by Ultimate Team purchases, sure, but some non-zero portion of that is also game sales, game preorders, and EA Access subscriptions. Are Technica also notes that physical sales have fallen by over 50% industry-wide over the past six years. At worst, EA has weathered that seismic shift in how the industry makes its money as well as anyone; arguably they have thrived and remain an industry leader.
My points falling out from this information - any sales figures from VGChartz are flat-out inaccurate if they aren't counting digital (as Roadman and AHolbert32 alluded to), we don't have any accurate information about how Madden sales figures are trending, and we don't possess any accurate information with which to draw any reasonable conclusions about how and why marketing is doing things certain ways with Madden. And again, I'm not sure why we should care anyway.

You are either doing this on purpose or struggle with reading comprehension.
The chart doesn't include digital sales. So all we know is that hard copy sales were slightly down. Which wasn't your point. You wanted to illustrate that sales were down big and u used incomplete info to do so.
Sales aren't down much at all really and the numbers show it. At least the sales that matter.

Show me your facts .... your speculating..... all I have is those facts . And there's digital downloads for both years. But that info is unattainable.
But FIFA 17 had a big incline in sales then FIFA 16 .( Not including digital sales ). So If Madden is to follow the path of FIFA it should not decline year to year. Digital copies aside ,if your theory holds true then FIFA should have declined because digital copies made up the difference.
Read it twice so u can comprehend it

FIFA is a world wide game, Madden is not.
Simple as that.

They still increased profit.... no matter what scale

Yes, and the EA stockholders are rejoicing and dancing in the streets.
Digital sales helps every way.
You can't just go by a fraction of the physical copies sold anymore to fit your narrative.
The only people that care is the EA stockholders and they are making money hand over fist.
That is who EA needs to please, bottom line.

I just go by what I read and a " theory "as to why the lack of footage as years past. That's how my post originally started.
If EA didn't care about exposure then I would think the floodgates would open at E3 and video capture would be infinite.
They clearly have made it that way for a reason and my theory is decline in sales and an attempt to rectify that

Nah. I'm good. I don't have any reading issues.
Lol. I don't even know what ur point is anymore though. Once again you struggle understanding. I never presented a theory other than sales that matter (next gen) didn't decrease significantly and that the information U provided to prove your point was only half the info.
FIFAs sales increased the year it introduced a big story mode. Now maybe that mode isn't responsible for all of the sales increases but it's responsible for some of them. That's part of the reason why Madden is going that route this year instead of just improving the modes it already had.
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I understand your theory, but just don't agree with it.
EA stock is rising up and up.
I know you've been on this kick for about a month about why no video is being released, but it's just around the corner now.
Once the videos drop, this won't matter anymore.

True true... but I'm just trying to answer questions from the community as to why. It's just my theory based on info I have.
I thInk it makes sense, but then again you know how I feel about speculating 🤔

Ok, I hear you.
I just don't see too many people beating down the doors (besides a few) this week since we've known the dates for a week or two now.
Plus, we all know nothing will happen the week of the 4th of July.
It is what it is.

The one area I think this hurts them is in the area of feedback and response. Similar to how they mention more people will play the game in the first week then they'll be able to test with in the entire pre-release cycle, I think it's same with the videos. The amount of feedback they can get from pre-release videos and getting a head start on responding to that feedback is invaluable. We already know they're behind the 8-ball in terms of resources and delaying the release of those videos only hurts them in that regard IMO.
Heck, Clint already mentioned finding, recreating and fixing some bug brought up in one of the off-camera videos. Last year it didn't even take 10 minutes of gameplay video to see that AI QB's were statues. The earlier you get this stuff out, the more time you have to fix and work on it. Obviously in the case of AI QB's they also actually have to acknowledge it being something that needs to be fixed but that's a separate issue.
The fact that there has been nothing additional about Longshot makes me still think they're going light on marketing to push NBA Live but I've hardly seen anything about it either so who knows.

Lol. Or will they lose more core fans who have given up on madden? . I am interested to see the #'s for 18 after reading some of this thread and my own pessimism towards longshot really pulling in those casuals to throw away $60 on a game they otherwise wouldn't buy. And, of course, #'s still won't tell the whole story on longshot's success, but if they were to sell 1 million less units or something, I would get a kick out of that.
Gotta serve your base, especially when it comes to sports games. You're never going to pull in enough casuals with gimmicks.
"If u build it. They will come.' Lol.
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Rex has said flat out that this is how he feels, but some people above him in the decision making process feel differently. The telemetry they get from the modes this year should go a long way in determining who is right on this front, IMO.

Most hardcore folks will ignore Longshot. That isn't going to keep them from buying the game. FIFA has a big hardcore community and the game increased it sales in part because of the Journey.
The game won't lose a million units. It's NFL football and it's the only game in town. Also as prices drop on the next gen consoles more people will be coming over from last gen to next gen.
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Oh yeah, I'm not saying it will lose a million. I'm just saying I would laugh my a$$ off if it did. Lol.
And FIFA 17 didn't put everything into the journey. The gameplay from 16 to 17 was a solid upgrade, imo. And, they're first frostbite game looks great. And, FIFA has had great gameplay for 5-10 years, actually. That's part of the difference. The journey could only add to fifa's base because their game is already solid (although, I hear their franchise is lacking as well, but I don't play it. Lol). Core fans buy madden every year because they love the NFL, they love football, and many end up being disappointed by the gameplay or CFM, etc.
Under Rex, the gameplay has absolutely improved and many of the core guys are happy (not completely, of course, but happier than 4-5 years ago. Lol). But, this year, specifically, with longshot taking resources, and white working on NBA live CFM, those 2 things, I think, could rub core fans the wrong way and really decide to skip this year. 17 was pretty good, so why not? No major CFM updates? Oh well. U know?
Now, the gameplay sounds better, so I'm looking forward to that, and hoping frostbite helps clean some things up and freshen things up a bit, but I could see some core guys saying f- it this year.
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I dont think you will find alot of hardcore soccer fans who would agree with that statement. ****, FIFA just got consistent foul calls in their game 2-3 years ago. I love Fifa 17 but its not that big of a leap from 16 gameplay wise. Graphically it is but thats Frostbite. I wouldnt be shocked if Madden made a similar leap in that area.

Jf is right, EA goes by a lot of telemetry numbers.
I know in the car industry, once the GM and Fords of the worlds set a date that said car is at the dealership, they don't succumb to people who come into the dealership and want an earlier take home date. My dad wanted more info on a Chevy Cruise that was coming out and the dealership said they don't know more than he knows.
DD is right, though, the later the videos comes out, the later the easy fixes go out. Seemed like Clint fixed that one within hours.
Hopefully, the telemetry #'s tells them to go back to their normal schedule, time will tell.

Anyone know if there is make a team in this year's version?
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From what I've seen, I think frostbite should attract more interest like it did for FIFA. Graphically I feel Madden and FIFA are moving forward with the new engine. Other sports games like UFC should follow suite. I feel that game graphically took a hit this year and could benefit from the jump as well
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What I'm most interested in seeing is how the game has changed since the EA Play videos and the soon to come (we hope) official videos.