Together with FIFA Mobile and Jacquard by Google, adidas today launches adidas GMR – an innovation that merges physical football and digital gaming, giving players the power to play connected by improving their FIFA Mobile Ultimate Team overall rating (OVR) through real-world play using the Jacquard by Google Tag.
A smart insole placed within any adidas footwear powered by a Jacquard Tag, uses advanced machine-learning algorithms enabling adidas GMR to recognize the actual physical movements footballers make on-pitch including measuring kicks, shot power, distance and speed.
The connection to FIFA Mobile allows players to complete unique challenges and hit milestones each week, including improving their Ultimate Team Overall (OVR), unlocking in-game rewards and ranking in global leaderboards. The more they play in the real world, the better their FIFA Mobile Ultimate Team becomes. Through the support of FIFA eFootball & Gaming, the GMR project is able to enhance the experience for players of FIFA Mobile around the world, becoming an innovation that leverages technology to improve the experience of football fans.
adidas GMR will be available to purchase online and in select adidas stores, for $35.