Luka Doncic, cover athlete for NBA 2K22, returned to Ljubljana, Slovenia this past weekend to unveil his childhood courts, which were refurbished in partnership with 2K Foundations. It includes brand new seating, lighting and artwork designed by Luka and graphic designer Nejc Prah.
Luka’s new logo integrates Luka’s initials (LD), his jersey number (77) and arrows that represent his deceptive style of play with negative space revealing an ‘S’ for his home country, Slovenia.
What an honor to partner with 2K Foundations and rebuild my childhood courts. Thank you! pic.twitter.com/k7zYfD4OJD
— Luka Doncic (@luka7doncic) September 4, 2021
“This is a very exciting day for me. I have great memories growing up in Ljubljana. These are my childhood courts where I learned and practiced the game,“ said Dončić. “It’s an honor to be able to give back to my city and to my country that gave me so much and that I love. The opportunity for kids to play on the same courts and pursue the same dreams I had is something I am excited about.”
As part of the celebration, Luka signed the court, officially dedicating it to the community, and local children were then invited to participate in basketball scrimmages, 3-on-3 games, dribble clinics and skills challenges. MVPs of the challenges were judged by Luka and others while Jordan Brand and BioSteel, who both work with Dončić provided prizes and equipment on the day as well.
“Foundations plays a very important role for 2K and our sports titles. We’re incredibly proud of the contributions made to communities, from court refurbishments to STEM programming. Since 2018, the foundation has completed over 40 community enrichment projects, reaching communities across the globe,” said David Ismailer, President of 2K. “We’re honored to have created a program that plays a part in giving some of the world’s biggest athletes and talents, such as Luka, the chance to further connect with the communities that mean so much to them.”