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2K Issues Statement For Ads Appearing in NBA 2K21

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NBA 2K21

2K Issues Statement For Ads Appearing in NBA 2K21

Yesterday, 2K ran a 15 second unskippable Oculus Quest 2 ad (h/t Stevivor), ahead of the usual 2KTV episode, which runs prior to tipoff in various modes.

Users typically have the option to either watch the 2KTV episode or skip it and adjust their lineups. However, that option wasn’t available, while the ad was being played and it sparked up the usual heated conversations here at OS and on r/NBA2K.

Today, 2K issued the following statement.

During my play sessions yesterday, I saw the ad once. After the ad loaded, I exited the game and restarted it. The ad did not return. I then restarted my PlayStation 4 and the ad wasn’t displayed. In speaking with a few other users, they had the same experience.

This isn’t the first time 2K placed unskippable ads in the NBA 2K series and it most certainly won’t be the last. EA apologized back in September for runnings ads for “The Boys”, which appeared in UFC 4 replays and overlays.

Either way, ads in free games are tolerable, albeit annoying, but users that pay full price for a game do not expect to see them at all and will make their voices heard.

Do ads in full priced games bother you at all? Sound off in the comments.

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Discussion
  1. Honestly 2k is starting to deviate a lot from the things I enjoyed about them and are hardly any different than the things we previously criticized EA sports for
    There are constant ads for coins or player card packs to now additional advertisements.
    Most of us are already paying 60 dollars or more on an annual basis for a game thats full of micro transactions. I don’t even play the game modes that use the transactions, but I’m still forced to exit out of or view these advertisements when I launch the game
    I’m glad they are getting rightfully called out for this type of behavior
    I don't have the game. But the article makes it seem like it's during loading screens. I don't have a problem with that. As long as it doesn't run longer than the load screen it's cool
    I won't buy a game that costs more than 60 dollars (almost 80 if you live in Canada) only to forced to watch ads. Not at any point of the game. So, I'll be playing completely offline, and if that doesn't do it, I'll be continuing to play 2K14 with mods. These companies have to remember, they stopped having valid reasons to release a new game about 5 years ago. Nobody NEEDS the newest game. Older ones, especially with rosters, work just as well. Often, as with 2K14, even better than the current game. Yeah, it's just me and my money, but I have never met a person that enjoys sports video games that bought an NHL game after about 2014. It DOES make a difference to stop buying games.
    tinpanalley
    I won't buy a game that costs more than 60 dollars (almost 80 if you live in Canada) only to forced to watch ads. Not at any point of the game. So, I'll be playing completely offline, and if that doesn't do it, I'll be continuing to play 2K14 with mods. These companies have to remember, they stopped having valid reasons to release a new game about 5 years ago. Nobody NEEDS the newest game. Older ones, especially with rosters, work just as well. Often, as with 2K14, even better than the current game. Yeah, it's just me and my money, but I have never met a person that enjoys sports video games that bought an NHL game after about 2014. It DOES make a difference to stop buying games.

    Hate to bust your bubble, but you're in the minority. Most players buy the newest game every year, and only a handful of people will continue to play an older title.
    ksuttonjr76
    Hate to bust your bubble, but you're in the minority. Most players buy the newest game every year, and only a handful of people will continue to play an older title.
    Well, you're not busting my bubble because I am under no illusion that my view is pervasive throughout all of gaming and because I have a life and therefore bigger concerns than this. Plus, where gaming is concerned I KNOW I'm in the minority in many many things. All I'm saying is I won't buy it, which is my prerogative, and that the large group of gamers I've spoken to online on different forums for over 20 years won't buy it either. That's all. It's just an opinion. That's still ok on a forum, right?
    da_centa_fielda
    I don't have the game. But the article makes it seem like it's during loading screens. I don't have a problem with that. As long as it doesn't run longer than the load screen it's cool
    That's what it sounds like to me, too. In which case what's the difference really? I played a few games today and all I got was a 2K TV question about what MyTeam mode I play the most.
    Sent from my SM-G950U using Operation Sports mobile app
    Schnoodle321
    Yea this attitude is what’s wrong and how they will keep pushing the boundary of their money hungry ways
    So the people who have accepted what modern gaming is, for better or worse, and still can enjoy it are what's wrong? Not you guys who apparently hate any and everything but still directly and indirectly support the product? Ok...
    Sent from my SM-G950U using Operation Sports mobile app
    Schnoodle321
    Yea this attitude is what’s wrong and how they will keep pushing the boundary of their money hungry ways

    Dude, I really don't care anymore about bashing NBA 2K for every little thing that goes against the consumer and calling them greedy. I care about the gameplay. Getting ads during a section of the game where I can't do anything anyways is not the end of the world for me.
    Ok, I just saw this "unskippable" ad. Its 15 seconds top! I got through the ad and up to the part where Chris talks about Maria Taylor before I was able to start the game. Is during the loading screen that you have to sit through, anyway.
    Sent from my SM-G950U using Operation Sports mobile app
    Junior Moe
    Ok, I just saw this "unskippable" ad. Its 15 seconds top! I got through the ad and up to the part where Chris talks about Maria Taylor before I was able to start the game. Is during the loading screen that you have to sit through, anyway.
    Sent from my SM-G950U using Operation Sports mobile app

    That's what I thought.
    Honestly, I'm more irritated by the fact you can't select which loading screens you want anymore. I didn't mind it so much when Rachel was the host, but this new chick and Chris get on my nerves.
    ksuttonjr76
    Dude, I really don't care anymore about bashing NBA 2K for every little thing that goes against the consumer and calling them greedy. I care about the gameplay. Getting ads during a section of the game where I can't do anything anyways is not the end of the world for me.

    Haha. So you know when and where a game actually needs to load and where 2k just put unskippable ads in and tell you it’s a loading screen?
    Gameplay isn’t there yet and now unskippable ads, surely your “care” for this game is dwindling
    Schnoodle321
    Haha. So you know when and where a game actually needs to load and where 2k just put unskippable ads in and tell you it’s a loading screen?
    Gameplay isn’t there yet and now unskippable ads, surely your “care” for this game is dwindling

    Well...Junior Moe just confirmed where the ad is it. It's during the 2KTV loading screen.
    As for the game, I didn't buy NBA 2K21, because I'm planning to get the next-gen version. Having said that...IF they put those unskippable ads in the next-gen version, then I'm going to raise hell. One of the bigger selling points (for me anyways) is the faster (if any) loading screens. If I'm "forced" to watch a 10-20 second ad instead of seeing a 2-5 second loading screen, then that's what I consider to be anti-consumer.
    ksuttonjr76
    That's what I thought.
    Honestly, I'm more irritated by the fact you can't select which loading screens you want anymore. I didn't mind it so much when Rachel was the host, but this new chick and Chris get on my nerves.
    Yeah, I remember when we could select whether we wanted to see 2KTV or not. They took the option away a few years ago. It irked me some but I'm waiting all the same so its whatever. Sometimes I'm able to grab a little VC in the process by answering a question. I didn't care when they had the other woman or Chris and the current cohost. I skip it the second I'm able to unless its Czar or OG giving gameplay tips. I will skip these ads just as quick.
    I dont like MUT cards and junk plastered in my face the second I load into Madden, or unlocking a stub or some card in The Show as a reward for playing 7 days or whatever it is. I'm used to it now though and it doesn't affect my enjoyment of those games. It's a button press away for me and I don't give it a second thought. Is it greedy and manipulative? I don't know and I dont care, that's not my fight. Spend your money and time how you see fit. It doesn't affect me one way or the other. How well the game sells or the company does or doesn't do isnt my problem.
    Sent from my SM-G950U using Operation Sports mobile app
    I saw the ad yesterday, but after firing up the game today and restarting the game, I haven't seen the ad again. Has anyone seen the ad more than once? I've restarted 2K and I've even restarted my PS4, with no ad showing.
    Has any1 seen or heard or watched ads over Netflix or Spotify when you pay for it? No.
    No consumers pay any price to a game to watch an ad. I don't care if it takes the loading times or not. I got the game that i already paid for, no ads allowed, if you make your game free to play then it's ok which 2k is not.
    This is only showing what 2k has become over the years and their mindset, that's all.
    Schnoodle321
    Yea this attitude is what’s wrong and how they will keep pushing the boundary of their money hungry ways
    Coming here or other sites everyday and complaining about 2K as a company may make you personally feel better, like you're sticking it to the man and telling it like it is....but in the end, you're no 'better' than anyone else who has a different opinion on the ads.....if you're still buying the game.
    When you and that person show up on 2K's report, you'll be completely identical.
    "Unit sold". Not "Unit sold and showd us who's boss in the comment section"
    So let people feel how they feel. The important thing is, if this is a major thing for you....is that a major outlet like IGN is covering it.
    ataman5
    Has any1 seen or heard or watched ads over Netflix or Spotify when you pay for it? No.
    No consumers pay any price to a game to watch an ad. I don't care if it takes the loading times or not. I got the game that i already paid for, no ads allowed, if you make your game free to play then it's ok which 2k is not.
    This is only showing what 2k has become over the years and their mindset, that's all.

    Netflix doesn't have ads.
    Spotify/YouTube Premium bypass ads with "sponsors".
    Hulu Plus still have "required ads" on certain shows.
    Videogames have always had product placement in some shape or form.
    At least NBA 2K is putting the ad in a spot where it's not "interrupting" my experience.
    Steve_OS
    I saw the ad yesterday, but after firing up the game today and restarting the game, I haven't seen the ad again. Has anyone seen the ad more than once? I've restarted 2K and I've even restarted my PS4, with no ad showing.
    I started a Quick Game just to see what all this was about. Started about 5-6 games after to record it and couldn't trigger it again.
    The 24th Letter
    I started a Quick Game just to see what all this was about. Started about 5-6 games after to record it and couldn't trigger it again.
    It's just getting to the point where I feel like people just want to be mad and upset about every little thing that 2K does (good or bad).
    ksuttonjr76
    Netflix doesn't have ads.
    Spotify/YouTube Premium bypass ads with "sponsors".
    Hulu Plus still have "required ads" on certain shows.
    Videogames have always had product placement in some shape or form.
    At least NBA 2K is putting the ad in a spot where it's not "interrupting" my experience.

    No 'paid video games' are and should be allowed to make you watch any ad, any time in your game anywhere, period.
    Whatever you pay on a membership scale in Netflix or Spotify you don't get ads as you paid for the service already. That's that.
    ksuttonjr76
    It's just getting to the point where I feel like people just want to be mad and upset about every little thing that 2K does (good or bad).
    I understand the issue from the "What's next?"/ "Inch-Mile" aspect of it all...but tbh, if I had saw it before the article I probably wouldn't have even realized I watched it yet.
    People can feel how they feel though.
    Sent from my SM-G973U using Tapatalk
    This particular cash grab doesn't bother me as much cuz like when did we start caring about what's on loading screens? Glance at your phone during it and the ad's over. But it's not surprising because this is the mindset of the company to squeeze out every last drop. Can't really blame them cuz their a business. But where 2K really starts to lose people is when they are doing all these cold-blooded cash grabs WHILE outputting portions of their game that are a sh*** product or experience. I haven't had a problem with the VC, the cash grabs, the ads, if the money went to supporting a superior product we could all get behind. But I'd say the gameplay balance and realism has suffered, matchmaking is 3rd rate, servers could be better, and the grind / pay to win model has gotten stale.
    ataman5
    No 'paid video games' are and should be allowed to make you watch any ad, any time in your game anywhere, period.
    Whatever you pay on a membership scale in Netflix or Spotify you don't get ads as you paid for the service already. That's that.

    Sigh...
    1) There's NO written rule that says that developers/game companies CAN'T put ads in THEIR videogames. Period. If a company decides to "buy a spot" in a videogame and the publisher allows it, well guess what? You're going to see an ad. I guess the alternative would be to NOT have any ads and jack up the price of videogames to compensate for rising costs.
    2) I already said that Netflix doesn't have ads, but technically movie trailers and feature movie placement is a form of an advertising. Netflix wants you to watch their movies.
    3) Even with some membership services, you still some form of an ad. I have YouTube premium. The moment that the YouTube creator talks about a product (i.e. Manscape grooming products), that IS a form of an ad or advertising. Period.
    I don't what world you live in, but like I said before...ads are everywhere.
    ksuttonjr76
    Sigh...
    1) There's NO written rule that says that developers/game companies CAN'T put ads in THEIR videogames. Period. If a company decides to "buy a spot" in a videogame and the publisher allows it, well guess what? You're going to see an ad. I guess the alternative would be to NOT have any ads and jack up the price of videogames to compensate for rising costs.
    2) I already said that Netflix doesn't have ads, but technically movie trailers and feature movie placement is a form of an advertising. Netflix wants you to watch their movies.
    3) Even with some membership services, you still some form of an ad. I have YouTube premium. The moment that the YouTube creator talks about a product (i.e. Manscape grooming products), that IS a form of an ad or advertising. Period.
    I don't what world you live in, but like I said before...ads are everywhere.

    Sigh......
    The 24th Letter
    Coming here or other sites everyday and complaining about 2K as a company may make you personally feel better, like you're sticking it to the man and telling it like it is....but in the end, you're no 'better' than anyone else who has a different opinion on the ads.....if you're still buying the game.
    When you and that person show up on 2K's report, you'll be completely identical.
    "Unit sold". Not "Unit sold and showd us who's boss in the comment section"
    So let people feel how they feel. The important thing is, if this is a major thing for you....is that a major outlet like IGN is covering it.

    I swear you follow me from thread to thread disagreeing with anything I have to say. 9/10 on 2ks side like they paying you or something?
    To take issue with the fact I take issue with a multi million dollar company using disingenuous tactics to cram unwanted advertising down our throats is annoying to say the least.

    was happy that this year was relatively free of that. Gearing up for next gen. I can't be mad, but yea it sucks. We lost the ad war for real.
    I think we won the cutscenes and overall majority of our playtime though. It's not like it's coming on before park games or something. This park game is brought to you by.... colgate... smiling mouth close up.
    But yea I saw that, was like wat... and then was like heh, and got on with it.
    Also re: various banter about ads in games, I do find it hilarious how I (we?) have become so accustomed to just pounding the button to advance cutscenes and all that. People who saw us playing would think we were some kind of neanderthal just pressing the button over and over, but you have to in order for the game to progress.
    -Smak
    Schnoodle321
    I swear you follow me from thread to thread disagreeing with anything I have to say. 9/10 on 2ks side like they paying you or something?
    To take issue with the fact I take issue with a multi million dollar company using disingenuous tactics to cram unwanted advertising down our throats is annoying to say the least.

    You don't have to swear. Post history is public. I understand you don't really have anything to say in response, so you go to the trusty "iS 2k pAyIng YoU?" but it doesn't even apply here. You'll notice you're post is literally the only one attacking someone's thoughts on the matter? That's what I commented on. Annoying indeed.
    Schnoodle321
    I swear you follow me from thread to thread disagreeing with anything I have to say. 9/10 on 2ks side like they paying you or something?
    To take issue with the fact I take issue with a multi million dollar company using disingenuous tactics to cram unwanted advertising down our throats is annoying to say the least.

    I guess we can all ask you if you’re being paid by a rival company to bash 2K basketball every chance you get in every thread about anything?
    Sent from my iPhone using Operation Sports
    Gosens6
    I guess we can all ask you if you’re being paid by a rival company to bash 2K basketball every chance you get in every thread about anything?
    Sent from my iPhone using Operation Sports

    Nah just one of the only non 2k shills that is willing to call it out for what it is. All good, if head in the sand works for people. This site is known for bias towards a certain company so it is to be expected.
    For people to even argue with me in this thread of forced advertisement by 2k on a non free to play game is all the evidence I need.
    Schnoodle321
    Nah just one of the only non 2k shills that is willing to call it out for what it is. All good, if head in the sand works for people. This site is known for bias towards a certain company so it is to be expected.
    For people to even argue with me in this thread of forced advertisement by 2k on a non free to play game is all the evidence I need.

    I’m just having a hard time wrapping my head around the fact that you’re so upset about an ad being placed in the section of the game that can’t be skipped until the game is loaded anyway.
    Then on top of that, it only appears once for people and they never see it again.
    It isn’t during actual gameplay, it isn’t any of the menus or replays, but literally during a loading screen.
    The way you literally bash this game at every opportunity tells me that you are either a huge Live fan and want to run down 2K basketball because you want Live back, or, maybe you just shouldn’t be playing this game anymore?
    If 2K is such an “evil” company that preys on consumers and we’re all shills for enjoying a video game, why are you still playing it? Why do you keep giving your hard earned $60 to such a POS company?
    I’m sure you’ll be back for next gen or for 2K22 doing the exact same thing. You give them your money, then you’ll be on here telling everyone how evil and pathetic they are in every thread. Is it fun being so cynical?
    Sent from my iPhone using Operation Sports
    NBA is already a world of ads by itself.
    You can see dornas ingame and its just realistic, i have no issue with that.
    You can also see ads with the wipes, ingame commentaries and i think MyCareer has products advertising too. I think those parts are already borderlines.
    But the real problem is that it's an AAA game full of microtransactions and additional ads.
    I remember how i was pissed in 2K16 when they added an ingame watermark hashtag, replaced real dornas by ads for VC sales etc...
    If you're think this behaviour is normal or dont care cos "its just one time", its a problem because 2K will continue in this way.
    This behaviour, this greediness shouldnt be tolerate at this level by any customer.
    On NBA2K, its a problem generated by 2K. But I have no illusions, if Live go back, EA would use the same tricks.
    stickyfingers
    NBA is already a world of ads by itself.
    You can see dornas ingame and its just realistic, i have no issue with that.
    You can also see ads with the wipes, ingame commentaries and i think MyCareer has products advertising too. I think those parts are already borderlines.
    But the real problem is that it's an AAA game full of microtransactions and additional ads.
    I remember how i was pissed in 2K16 when they added an ingame watermark hashtag, replaced real dornas by ads for VC sales etc...
    If you're think this behaviour is normal or dont care cos "its just one time", its a problem because 2K will continue in this way.
    This behaviour, this greediness shouldnt be tolerate at this level by any customer.
    On NBA2K, its a problem generated by 2K. But I have no illusions, if Live go back, EA would use the same tricks.

    I mostly agree with this; I think it's more about "ad creep", if you will.Video gaming has been one of the few outlets to remain relatively free of advertisements (in the sense of things like TV style commercials), and I would prefer it to remain that way.
    As another poster said, ads are everywhere, and when engaging in my hobby I'd rather it be a quiet space of sorts where I can get away from things like corporations shilling for me to spend more money at every turn.
    Sure, for now it's one commercial...however I feel that if people "just accept it" even if they disagree, corporations will take that as a green light to monetize through commercials even more and slowly but surely it will become into two, then three,then more and more until somewhere years down the line they have us watching ads between every round of Street Fighter and a 5 minute ad break at halftime of every game in MyCareer.
    loso_34
    Anyone see that Maria Taylor vote for biden ad on 2ktv ?
    Lol can’t escape from politics even on 2k/

    If true,this is concerning.
    Without dipping too far into the topic (I don't think this is the place to debate it), I don't think any video game should get into actively endorsing ANY kind of politics IN GAME. This is exactly the kind of real life stuff I play video games to get a break from.
    ksuttonjr76
    Prove me wrong then...
    There's a difference between what you think companies shouldn't/should do, and there's reality of life.
    He cant prove you're wrong because you're right. Hulu is a paid service that charges you more to skip commercials. I pay for it. Street Fighter put ads on classic fighters. On its face, I understand the sentiment behind not having ads in something you've paid for already. But, these companies are gonna do everything they can to maximize profits. That's the reality. That has been the case this entire gen. Some have overshot the mark and have course corrected, it seems (Star Wars Battlefront, 2K17, was it with the 1000VC hair?).
    At which point though do these people take personal responsibility and remove themselves from the manipulation (stop buying/supporting) and stop trying to rally the masses to their cause? I believe 2K20 sold like 14 million or something. Madden sales are as good as ever. Same with The Show. Not only are sales up, but the money they make off MyTeam, Ulitmate Team and Diamond Dynasty. The masses, including the habitual complainers who cant seem to separate themselves from a product they dispise, speak load and clear every year in the only way that matters.
    Sent from my SM-G950U using Operation Sports mobile app
    Junior Moe

    At which point though do these people take personal responsibility and remove themselves from the manipulation (stop buying/supporting) and stop trying to rally the masses to their cause? I believe 2K20 sold like 14 million or something. Madden sales are as good as ever. Same with The Show. Not only are sales up, but the money they make off MyTeam, Ulitmate Team and Diamond Dynasty. The masses, including the habitual complainers who cant seem to separate themselves from a product they dispise, speak load and clear every year in the only way that matters.

    Complaining as a consumer is one of the first step of taking responsabilities.
    If 2K and other companies dont care, you're right the next step is to stop buying the game.
    stickyfingers
    Complaining as a consumer is one of the first step of taking responsabilities.
    If 2K and other companies dont care, you're right the next step is to stop buying the game.
    I agree. There's nothing wrong with voicing your displeasure as a paying customer for any product. We have seen how coordinated and justified outrage at things like lootboxes and VC prices has resulted in changes. That's great. 2Ks CEO said something to the effect of looking to monetize even more a few years ago. I'm sure he's not alone. Now they could overshoot the mark and outrage and alienate customers, its possible. But the reality is that ads and microtransactions arent going anywhere in soon to be 70$ games. We know this. If you interpret that as "greedy" or "not caring," ok. Everyone has their position on that sort of thing. But these publishers made record profits this gen from that stuff and people keep giving more money.
    Sent from my SM-G950U using Operation Sports mobile app
    ksuttonjr76
    Well...Junior Moe just confirmed where the ad is it. It's during the 2KTV loading screen.
    As for the game, I didn't buy NBA 2K21, because I'm planning to get the next-gen version. Having said that...IF they put those unskippable ads in the next-gen version, then I'm going to raise hell. One of the bigger selling points (for me anyways) is the faster (if any) loading screens. If I'm "forced" to watch a 10-20 second ad instead of seeing a 2-5 second loading screen, then that's what I consider to be anti-consumer.

    Yeah, this is where I am too. If they essentially get rid of the quick load times that they've been advertising already just to get paid advertisements in the game, I'll be upset.
    Putting an unskippable ad in a part of the game that is unskippable anyways doesn't annoy me in any way personally. If anything the business part of me is happy to see them turn a loading screen into free money for them. My eyes are generally elsewhere while I wait for the game to load anyways so doesn't matter to me whatsoever.
    MrWrestling3

    If true,this is concerning.
    Without dipping too far into the topic (I don't think this is the place to debate it), I don't think any video game should get into actively endorsing ANY kind of politics IN GAME. This is exactly the kind of real life stuff I play video games to get a break from.

    I'll delete this post if asked, but just to clear it up a little bit, it doesn't say anything about voting for Biden or mention any political parties at all. It's just Maria Taylor talking about a few reasons that she believes people should vote (specifically, for education equity and to try to curb voter suppression).
    Junior Moe

    At which point though do these people take personal responsibility and remove themselves from the manipulation (stop buying/supporting) and stop trying to rally the masses to their cause? I believe 2K20 sold like 14 million or something. Madden sales are as good as ever. Same with The Show. Not only are sales up, but the money they make off MyTeam, Ulitmate Team and Diamond Dynasty. The masses, including the habitual complainers who cant seem to separate themselves from a product they dispise, speak load and clear every year in the only way that matters.
    Sent from my SM-G950U using Operation Sports mobile app

    This pic comes to mind.

    Eventually some action has to follow the words if you really want impact.
    Sent from my SM-G973U using Tapatalk
    I'm surprised that they issued a statement.
    Personally, I'm mad that they made a statement about it. In my mind, they going to include the ad in a different manner that's going to be more intrusive than a stupid loading screen.
    A loading screen...people got upset about a damn loading screen ad that appears only once.
    There's a saying that I live by. Know when to pick your battles. This wasn't one of them, because we all know 2K is not going to stop accepting money for ads.
    One thing for sure, if they raise the price of video games to stop the inclusion of ads, I don't want to hear anybody complaining about it. That's the premium price you pay to have no ads.
    "Like i go at the theatre and in the movie the theatre inserts ads."
    There are ads and trailers (which are ads) for 20-30 minutes from the time the doors are opened until the trailers finish, including a typical 15-20 minute overrun past the displayed showtime. You picked a WORSE example.
    Ads don't bother me at all just as long as they are skippable. I also don't mind when they are placed on things like ad boards at the score keepers table in 2K or if they are placed within the Octagon in the UFC games. It just bothers me when they are added to a loading screen that can't be skipped. 
    ksuttonjr76
    I'm surprised that they issued a statement.
    Personally, I'm mad that they made a statement about it. In my mind, they going to include the ad in a different manner that's going to be more intrusive than a stupid loading screen.
    A loading screen...people got upset about a damn loading screen ad that appears only once.
    There's a saying that I live by. Know when to pick your battles. This wasn't one of them, because we all know 2K is not going to stop accepting money for ads.
    One thing for sure, if they raise the price of video games to stop the inclusion of ads, I don't want to hear anybody complaining about it. That's the premium price you pay to have no ads.

    Nonsense. This is litterally the argument people were making about the insane amount of microtransactions that were rampant in this console generation. If the tens of thousands of dollars 2k makes on VC isn't enough to cover the additional cost, than funds are obviously being mismanaged.
    If 2k didn't make their games a grindfest to incentivize buying their virtual currency, than maybe people would be receptive to in game adds.
    If microtransactions aren't offsetting game cost, than what are they there for?
    Some of all really don't get it? The ad was placed in the area that you COULDN'T skip anyways. To call it an "unskippable" ad was stupid, because you can't skip past the screen even if the ad WASN'T there.
    Ads are there to prevent passing the costs of games development to consumer.
    Bexthelegend
    Nonsense. This is litterally the argument people were making about the insane amount of microtransactions that were rampant in this console generation. If the tens of thousands of dollars 2k makes on VC isn't enough to cover the additional cost, than funds are obviously being mismanaged.
    If 2k didn't make their games a grindfest to incentivize buying their virtual currency, than maybe people would be receptive to in game adds.
    If microtransactions aren't offsetting game cost, than what are they there for?

    The difference between ads and microtransactions is that microtransaction DIRECTLY impacts your overall gaming experience. So when microtransactions get out of hand then consumers SHOULD complain.
    An ad during a LOADING screen that plays once was like the dumbest battle to fight. Hell, some of y'all probably didn't even notice it, because y'all were too busy doing something else at the time.
    I don't why some of you keep forgetting that 2K is a business first and "gamer friendly" second?
    Isnt there advertisement around the arenas?
    Arent they updating soundtracks in these game now?
    some military shooters are sponsored by the US military.
    soundtracks/ advertisement in the arenas are the same thing. This is just the evolution of advertising in games.
    its an annoyance, but I suspect to see more in the future, in between quarters, halfs, innings.
    This will continue until its proven that there isnt much ROI with ads in games.
    ksuttonjr76
    Ads are there to prevent passing the costs of games development to consumer.

    That's why the price of the games on the next gen will be the same ... oh wait
    Again some kind of Stockhom syndrom, or you work for 2K
    Otherwise why do you want to find excuse to a terrible behaviour ?!
    no, those ads are just to make more easy money.
    2k14-21 current gen game have the same files structure, lot of art pieces are reuse even from old gen : i dont say its the sames games but back to 2k8/15 they dont need to do that "to survive", despite they sold far fewer copies and didnt implement greedy MT.
    I cant see any major improvment of the games since 2k15 that justify any extra cost and/or ads when they implements MT as a core of MyPlayer/MyTeam experience.
    stickyfingers
    That's why the price of the games on the next gen will be the same ... oh wait
    Again some kind of Stockhom syndrom, or you work for 2K
    Otherwise why do you want to find excuse to a terrible behaviour ?!
    no, those ads are just to make more easy money.
    2k14-21 current gen game have the same files structure, lot of art pieces are reuse even from old gen : i dont say its the sames games but back to 2k8/15 they dont need to do that "to survive", despite they sold far fewer copies and didnt implement greedy MT.
    I cant see any major improvment of the games since 2k15 that justify any extra cost, ads when they implements MT as a core of MyPlayer/MyTeam experience.

    Why do you buy the game? If they're such a terrible company with no major improvements, then stop buying the game. I'm not defending anything. It just bugs me to death that people are complaining about an ad....during a loading screen....that appears one time.
    As for the game price...when you take in inflation and raising prices of game development, gamers are lucky to be still playing $59.99. Games have been $59.99 since the PS3/360 era. In reality, they should have been raised prices across the board. However, you won't take that in consideration, because you probably think games should be $59.99 forever.
    So yeah...those ads and microtransactions that you complain about? They are the reason why you're not paying $79.99, $89.99, or whatever for games these days. I would stop playing videogames if they ever reached those amounts. Raising prices is really the easy money.
    ksuttonjr76
    Why do you buy the game? If they're such a terrible company with no major improvements, then stop buying the game. I'm not defending anything. It just bugs me to death that people are complaining about an ad....during a loading screen....that appears one time.
    As for the game price...when you take in inflation and raising prices of game development, gamers are lucky to be still playing $59.99. Games have been $59.99 since the PS3/360 era. In reality, they should have been raised prices across the board. However, you won't take that in consideration, because you probably think games should be $59.99 forever.
    So yeah...those ads and microtransactions that you complain about? They are the reason why you're not paying $79.99, $89.99, or whatever for games these days. I would stop playing videogames if they ever reached those amounts. Raising prices is really the easy money.

    Companies are greedy. Surprise!! They want more of your money. Surprise!! They will take as much of your money or time (or both) as you are willing to give. Surprise!! Too much is never enough. Surprise!!! Doesn't matter if its a trillion dollar company like Amazon, or a food truck, or 2K. They literally exist to make money.
    I get upset when I see a billion dollar medical company has a monopoly on life saving medicine and jack up the price 500%. That's wrong. That affects people lives. The same principle applies, though. This is a damn videogame, a leisure product and they act like its this great injustice.
    "Why are they charging 70$ and still running ads?" More money.
    "What's the excuse for this terrible behavior?" More money.
    "These ads are to make easy money." True. The CEO said they are looking to monetize even more.
    "The old games are similar and they weren't this greedy. They didn't need to do this to survive." There is no cap on how much a company makes. The market dictates all that and clearly they had room to grow and they have.
    "I don't see any major improvements that justify extra costs and ads."
    That's fine. But all the advertisers care about is how many eyeballs the ad reaches. They don't care about our opinion of the graphics or gameplay or MyLeague. It's like a TV show, if the viewership doubles from 2 million to 8 million over the course of a 6 seasons, they don't care that season 2 was the "best". Season 6 averages 8 million viewers and we can reach a larger audience. The network can charge more for that ad slot. The show going downhill in my view is irrelevant.
    Whats funny is that the habitual complainers supposedly didn't even buy the game. Good on them. Make a stand, stand on principle. Yet and still, here they are "outraged" all the same as if they had to endure this greedy "unskippable" ad. This literally could not have impacted their gaming experience. It just goes to show you that they'll jump on anything to complain about all under the guise of "looking out for gamers" and "holding them accountable".
    I don't really think one unskippable ad is the end of the world, and that reason alone certainly won't stop me from buying a game.
    I didn't buy this game because I didn't like 2k20 and nothing convinced me that 2k21 (at least on current gen) would be any better.
    Junior Moe
    Whats funny is that the habitual complainers supposedly didn't even buy the game. Good on them. Make a stand, stand on principle. Yet and still, here they are "outraged" all the same as if they had to endure this greedy "unskippable" ad. This literally could not have impacted their gaming experience. It just goes to show you that they'll jump on anything to complain about all under the guise of "looking out for gamers" and "holding them accountable".

    You act like if complainers are communists in the 50's and want to discredit me/us while your only "arguments" are "i dont mind", "2K is a company"
    And yes, my game experience was impacted between 2K16 and 20, thats why i didnt buy 2K21.
    Its the first 2K i didnt buy for 12 years, so habitual complainers...
    if all this money grab was used to improve the game, i still be pissed off because its still an AAA game but it would be an evil for a good.
    But its not the case, there's a reason why a lot of players still prefer 2K16 than the last 5 NBA2K games.
    while ads and MT expanded, the gameplay hadnt.
    Yeah, there's so nice small additions, but the overall experience is worse.
    2K now mostly focuses on online gaming and MT, but they even didnt improve the netcode, nor the matchmaking, which is the core of online gaming experience.
    IMO it is not a service to the community, to the devs, to the game to deny that its a problem and react like this.
    stickyfingers
    You act like if complainers are communists in the 50's and want to discredit me/us while your only "arguments" are "i dont mind", "2K is a company"
    And yes, my game experience was impacted between 2K16 and 20, thats why i didnt buy 2K21.
    Its the first 2K i didnt buy for 12 years, so habitual complainers...
    if all this money grab was used to improve the game, i still be pissed off because its still an AAA game but it would be an evil for a good.
    But its not the case, there's a reason why a lot of players still prefer 2K16 than the last 5 NBA2K games.
    while ads and MT expanded, the gameplay hadnt.
    Yeah, there's so nice small additions, but the overall experience is worse.
    2K now mostly focuses on online gaming and MT, but they even didnt improve the netcode, nor the matchmaking, which is the core of online gaming experience.
    IMO it is not a service to the community, to the devs, to the game to deny that its a problem and react like this.
    Ok, man. You got it. Better luck next generation.
    Sent from my SM-G950U using Operation Sports mobile app
    We expect game to be "Next Gen"
    They expect our wallets to be "Next Gen"
    They may double down and not include this, but they for sure will try to find more and more niches to monetize the product. And development time and investment into studying the "consumer" is the major priority over anything that's for sure .
    stickyfingers
    i started, i havent buy 2k21 this year.

    Good. I would hope many will follow in your footsteps if they're unhappy with the state of the game and the companies practices.
    I hear a lot of guys who have felt this way for a while talking about purchasing the next gen game. I really dont see why. 2K isn't going to stop caring about profits November 10th. I mean, guys like Angry Joe and Jim Sterling are telling you the exact same thing.
    I don't give a damn about EA's business model, because quite honestly, if anyone thinks these companies (now or ever) run on sunshine and gamer happiness they're fooling themselves........but I love football. I made it up in my mind for some years Madden wouldn't be a purchase for me until I see the improvements I want. Current gen, Next Gen, the gen after that. Its simple as that.
    The 24th Letter
    Good. I would hope many will follow in your footsteps if they're unhappy with the state of the game and the companies practices.
    I hear a lot of guys who have felt this way for a while talking about purchasing the next gen game. I really dont see why. 2K isn't going to stop caring about profits November 10th. I mean, guys like Angry Joe and Jim Sterling are telling you the exact same thing.
    I don't give about EA's business model, because quite honestly, if anyone thinks these companies (now or ever) run on sunshine and gamer happiness they're fooling themselves........but I love football. I made it up in my mind for some years Madden wouldn't be a purchase for me until I see the improvements I want. Current gen, Next Gen, the gen after that. Its simple as that.

    I think for some, 2K is kind of like a bad job or bad relationship....people are clearly unhappy, and many can see and understand that the situation isn't getting any better, but end up sort of hanging around in a situation they hate because they don't know what else to do or lack the capacity to make a change.
    MrWrestling3
    I think for some, 2K is kind of like a bad job or bad relationship....people are clearly unhappy, and many can see and understand that the situation isn't getting any better, but end up sort of hanging around in a situation they hate because they don't know what else to do or lack the capacity to make a change.
    Truthfully, I think the GAMERS are the ones who make the game "terrible". I have mentioned this in other threads before, but NBA 2K feels like it's a great game out of box for some years now, and it gets "worse" because the whiners and complainers don't like a certain thing and patches are created to address it.
    Honestly, I think it's the "CONSUMERS" they shouldn't listen to. They seem to be the one who think the NBA is nothing but highlights, dunks, and three point shots.
    I’m caping for 2k. This is a business. It costs a bleep ton of money to make a 2k game. It cost 1.1 billion just to have the ability to make the game. Games like Halo or Mario or Uncharted or Cod or hell even Ga don’t have that added costs on their game. Then u factor in the cost of MJ exclusivity, multiple announcer teams, Shaq and the studio, story mode with well known actors, deals for legends, tons of licensed music, & licensed clothing & shoes. Not even mentioning marketing and paying devs to make the game year round. 2k is down hundreds of millions before the game is shipped. So a freaking ad don’t bother me when I’m getting all that when other sports games not even doing half of that
    We have to rise against this sort of stuff early. Even if it's not a big deal right now, how the consumer reacts to slight changes could change what we see 5 years from now. I know because this is exactly what happened with VC. Introduced I. 2013 it wasn't a big deal and nobody spoke up, but look at where we are now. Entire game pretty much run through VC.
    Sent from my SM-N986U1 using Operation Sports mobile app
    ksuttonjr76
    Meh...advertisements are everywhere.

    That doesn’t make it okay though. I didn’t buy the game to be sold a new product. Especially when the product I paid full price for is a bit lackluster.
    H2UKNOW
    That doesn’t make it okay though. I didn’t buy the game to be sold a new product. Especially when the product I paid full price for is a bit lackluster.

    It's basketball. Hooray, basketball!
    -Smak
    Thinking the “Mobile-fication” of this is where the dissatisfaction lies. Many free games have the expectation that an ad might be shown or you can buy it at a small cost to remove ads.
    Paying whatever you pay for a Premium title, makes people feel that they’re entitled to that experience and getting advertised to cheapens that. It reminds you of a cheap mobile game.
    There’s always shareholders that want increasing profits, but damaging your brand and rep for it is pretty shortsighted. If the consumers don’t express there outrage, year on year it will get more intrusive, for sure.
    I would love to read these "rules" that game developers and companies are supposed to follow when it comes to advertising. It seems that I missed that chapter when I was taking college course in Business management.
    loso_34
    Anyone see that Maria Taylor vote for biden ad on 2ktv ?
    Lol can’t escape from politics even on 2k/

    If this is the case, I will never buy another NBA2k game ever. I don't have NBA2k21, I was waiting till closer to the real season, and to see if they fixed all the issues. I could live with some ads, but not political ones, especially if they are bias ads in support of 1 candidate or party over the other.
    So if this is true about a Maria Taylor promoting voting for any candidate, I will never give 2k another penny of my money. Now 2k is no better than the fake news media as far as I'm concerned. And I would'nt like it even if was a ad promoting anyone from the party I vote for as well. There are some things, like sports and video games, where politics should never be mentioned.
    I think my real POV is that they are kind of moralizing. I know this is like LeBron James advertising, but if they are gonna put it on their game, why not do something about the toxic place they call park?
    I mean, it might seem like a weird to connect the two things, to say poverty, whatever, to nba 2k park, but check this, imagine your life is awful and you are playing 2k and feeling the ad then get on the park and it's like AUGH.
    This is where people go to escape their life problems, even if they aren't sim ballers they don't want the bs they are going to encounter, 2k's neighborhood should be a fun place to escape and yea maybe even do some things that aren't real basketball, if you want to. Is that what it is?
    -Smak
    Just another reason why I'm not buying NBA 2K and won't and haven't since 2K18. It is sad that 2K hit it's peak of enjoyability in 2010 with 2K11.
    8KB24
    Just another reason why I'm not buying NBA 2K and won't and haven't since 2K18. It is sad that 2K hit it's peak of enjoyability in 2010 with 2K11.

    Yet still hanging out here on the forum for it.

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