Reddit user Ydino posted video of it here. As you can see, “The Boys” ad pops up not only during replays, but it also pops up in the overlay, during actual gameplay.
Obviously, there was plenty of backlash.
— James Turner (@JamesTurnerYT) September 6, 2020
EA shocked to discover retroactively putting fullscreen ads in a $60 game is not received well, apologizes for somehow misjudging that. https://t.co/TFYl7nxlEc
— Rami Ismail (رامي) (@tha_rami) September 6, 2020
EA's back at it again, this time sneaking in disruptive in-game ads in the $60 UFC 4 two weeks after the game's launch and after reviews/impressions came out, pissing off the community. Severe backlash eventually led to their removal. https://t.co/ryRWWLzKSL
— YongYea (@YongYea) September 6, 2020