The NFL, in partnership with Apple Music, just released the official trailer for Bad Bunny’s Super Bowl LX Halftime Show, and fans immediately had strong reactions. The minute‑long teaser gives a sense of what to expect on February 8, as millions tune in for the biggest game of the year.
Shot in Puerto Rico with Bad Bunny and dancers moving to his song “BAILE INoLVIDABLE,” the trailer was designed to set the tone for his performance and invite the world to dance.
The NFL Dropped The Bad Bunny Trailer, And The Halftime Show Discourse Got Loud Fast
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When Apple Music and the NFL dropped the new Apple Music trailer for Bad Bunny’s Super Bowl halftime show, it wasn’t just another publicity push. The clip, running just over a minute and set to his hit “BAILE INoLVIDABLE,” immediately started conversation online about what this halftime show will represent.
The visuals focus on Bad Bunny dancing beneath an iconic Puerto Rican flamboyant tree with a diverse group of people, capturing both his musical style and cultural roots. The message tagged along with the tagline “On February 8, the world will dance,” signaling a global, inclusive vibe for the upcoming performance.
But the conversation quickly expanded beyond the creative choices. Bad Bunny’s selection as the halftime headliner has been debated since it was announced in late 2025, especially after a petition from that same period drew more than 100,000 signatures demanding George Strait replace him. By the time this trailer dropped, the halftime show was already stuck in a country vs. culture debate long before kickoff.
The trailer release became a flashpoint for those discussions. On social platforms, some fans praised the visuals and energy while others derided what they saw as a disconnect between the NFL’s traditional audience and the artist’s style.
The impact of the trailer goes beyond just hype. Ahead of Super Bowl Sunday, this video has helped frame the halftime show as a cultural moment rather than just a music performance. That framing has in turn amplified every reaction, from praise to criticism.
Praise, Backlash, And A Super Bowl Debate That Started Before The First Snap
Some reactions to the trailer were pure hype. One fan flat-out claimed, “not exaggerating when i say this is gonna be the best halftime show of all time,” which pretty much sums up the energy from people who think Bad Bunny is built for a stage this massive. Others loved the cultural angle too, with one comment saying, “Republicans mad cuz they unaware he is American,” like the backlash is more about who he is than what he’s actually performing.
But not everyone was here for it. Some viewers were skeptical right away, including one blunt reaction that said, “NEVER HEARD A SINGLE SONG,” which is the classic Super Bowl problem when the artist doesn’t match every fan’s playlist. And then there were the hard no’s, like “we won’t be watching,” showing how fast the halftime show can turn into a personal boycott instead of just a performance.
The trailer also sparked political speculation, because that always seems to creep into the halftime conversation. One comment predicted, “I’m willing to bet he says something about Trump,” which tells you people aren’t just debating music. They’re debating what kind of message the NFL might end up platforming on the biggest night of the season.
Either way, the NFL got exactly what it wanted with this trailer: attention. Love him or hate him, Bad Bunny has people talking, arguing, and picking sides weeks before Super Bowl Sunday. And if the internet is already this loud now, the halftime show itself might end up being the most talked-about part of the night.
Published: Jan 18, 2026 04:45 pm