Take-Two Interactive had a strong quarter, reporting a 25 percent year-over-year increase in net revenue for Q3 as reported by GamesIndustry.biz. The publisher brought in $1.7 billion during the period, with NBA 2K and Grand Theft Auto once again doing most of the heavy lifting.
This shows how big Take-Two’s long-running franchises are; even during periods with no game releases, they are still bringing in money. While there are big games on the horizon, it is the steady performance of popular titles that continues to drive growth
NBA 2K And GTA Keep Delivering
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NBA 2K remains one of Take-Two’s most reliable performers. Annual releases continue to do well, and in-game purchases also play a major role in keeping revenue high across the year. NBA 2K, especially, is a big cash cow for the company. Not only does it sell well on release, but the new system that promotes VC purchasing also helps the company make money. While some players complain about the increasing microtransactions, the results show a different story.
Grand Theft Auto is doing much the same, despite the age of GTA V. GTA Online continues to generate strong engagement and spending, showing just how long a successful live service can last when players keep coming back. Even more than a decade after launch, the GTA brand is still a core part of Take-Two’s business.
Together, those two franchises once again accounted for a large share of the company’s quarterly revenue, helping offset quieter periods for other parts of the catalog.
This kind of revenue is especially valuable because it is more predictable than one-time game launches. As long as players stay engaged, titles like NBA 2K and GTA Online can continue to generate income without relying on constant new releases. It is a strategy that many major publishers are leaning into, and Take-Two is clearly benefiting from it.
While this was a strong quarter, much of the focus is now on what comes next. Future entries in franchises like Grand Theft Auto, NBA 2K, and Borderlands are expected to be major moments for the company when they arrive.
For now, Take-Two’s latest results show that its existing lineup is more than capable of carrying the business forward. As long as players keep showing up for NBA 2K and GTA, the publisher has a solid foundation heading into its next big release cycle.
Published: Feb 4, 2026 03:00 pm