The global music search kicks off today and emerging artists can submit their original music to 2K and SoundCloud on the official ‘2K Beats: The Search’ website, and SoundCloud Repost artists can submit through the Pitch to Partners tab.
“The NBA 2K soundtrack has evolved in recent years as a true platform for music discovery, where our players can experience tracks from new and aspiring musicians to some of the biggest global superstars out there,” said David Kelley, Senior Manager of Global Partnerships and Music Licensing at 2K. “This year, we are collaborating with SoundCloud, a top discovery platform for independent music and a leader in the industry as one of the most artist forward platforms out there. By joining forces with them, NBA 2K is looking to inspire these artists to create new music that has an impact and gives them the potential opportunity to be heard by millions of our players. We’ve seen incredibly diverse and amazing talent uncovered through ‘2K Beats: The Search’ already, and we can’t wait to hear what’s next.”
Make sure to read the official rules before submitting.