2025 was a difficult year for SEGA, as although surprises like Sonic Racing: CrossWorlds have found their niche at release, others like Football Manager 26 had a rocky start to say the least. But things actually seem a little worse than many imagined, as Sega Sammy’s newly released fiscal year results revealed.
According to the document, the company’s game sales have fallen from ¥72.4 billion to ¥67.2 billion, around $426 million, as “both new titles and repeat sales performed below expectations.” Following the statement, many questioned the company’s release plan, noting that Sonic Racing: Crossroads had sold 1 million units in December 2025. SEGA’s chairman, Koichi Fukazawa, talked about the game’s performance, noting that the number was only half of their expected figure:
We recently announced that worldwide cumulative sales have surpassed 1 million units. However,
initial performance did not meet our expectations, and we are aiming to sell approximately
another 1 million units within this fiscal year. We aim to sustain long-term sales by encouraging
players to enjoy the game over time through the continued support of the title including ongoing
release of additional downloadable content.Sega Sammy’s Chairman Koichi Fukazawa, during the company’s Q2 For The Fiscal Year Ending on March 2026 Results Presentation
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Despite the fiscal year results, SEGA also revealed plans to hit the brakes on F2P investments, following what many believe were the disappointing releases of Sonic Rumble Party and SEGA Football Club Champions. Over 100 GaaS (Game as a Service) developers have also been transferred to work on mainstay IP’s. The company’s self-titled ”Super Game’ was also canceled. The project was announced in 2021 as a high-budget GaaS AAA release.
Even if the news might come as a shock, SEGA still has ambitious plans for 2026/27 and reaffirmed its goal to double down on already known IPs. Among their upcoming releases, we have Stranger Than Heaven, the newest title by RGG Studio (known for the Yakuza, now Like a Dragon franchise), as well as Persona 4: Reload, a new Crazy Taxi, and the upcoming Virtual Fighter Project.
Published: May 14, 2026 02:25 pm