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NFL Partners with Mythical to Develop NFL Rivals Featuring NFTs in 2023

NFL Rivals

NFL Rivals

NFL Partners with Mythical to Develop NFL Rivals Featuring NFTs in 2023

The NFL, NFLPA and Mythical Games have announced a partnership to develop NFL Rivals in early 2023. The game is designed to make players feel like General Managers and to compete against other GMs with their assembled rosters and teams, building, leveling up, and improving their lineup as they go.

NFL Rivals will also leverage blockchain technology, where fans will be able to own, collect and trade non-fungible tokens (NFTs) of their favorite players through a play-and-own experience.

During a series of drops leading up to the launch of the NFL Rivals game, 32 generative 3D NFL franchise-themed NFT collections will be released in limited quantities called “Rarity League.” This officially licensed collection will connect owners with in-game rewards and special events.

“With the rise of blockchain technology, we are thrilled to partner with Mythical Games on a blockchain-enabled game that delivers new play-to-own NFT capabilities, creating a new adventure for fans who love to play football games,” said Joe Ruggiero, SVP of Consumer Products at the NFL. “The interest in NFTs and video gaming amongst current and prospective fans continues to grow and combined have accelerated the NFL’s exploration of new gaming models that can deliver an unmatched experience to fans.”

“NFTs are revolutionizing the fan experience, and we’re excited to collaborate with the imaginative team at Mythical Games to create a whole new blockchain-based world in which NFL players take center stage,” said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA.

NFL Rivals is scheduled to launch globally for web and mobile web in early 2023. Fans can sign up at the official website to get insider access and stay up to date.


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  1. Nope, just no. Any article about video games using NFTs is an immediate nope from me and I encourage everyone else to ignore these products and make their creators know that we have no interest in NFTs infecting our video games. Stay the fuck away.
    You would think game companies would stop with the NFT scamming. Companies like Ubisoft and Square Enix that have backed NFTs are losing money because gamers aren’t supporting that garbage. The biggest flaw of NFTs are once the server goes down, you lose your item as proven in that Ghost Recon game. Also, to be honest they have no value. Do not support games that push this, there’s already more than enough micro transactions in games.
    NFTs are an interesting concept to me. Its clearly just another way to monetize everything with the only real winner being the original provider ie the publisher.
    The only value they carry is based solely on supply and demand. Its a clear attempt to try and capture the essence of physical sports memorabilia or card collecting but digitally. The most essential part is the demand and there is no way that the demand can exist for a game like this. The player base will be miniscule. Which makes any NFT in this game a fugazi. Worthless.
    On top of that, there is an expiry date on these NFTs. When the game ceases to exist so will the NFT. Real memorabilia will always have value and the value only increases the older it gets.
    I'm old so I fully accept that maybe I just don't get it but seems like just another way for these big publishers to monetize things for their gain. I really hope NFTs don't get much support.

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