The NFL, NFLPA and Mythical Games have announced a partnership to develop NFL Rivals in early 2023. The game is designed to make players feel like General Managers and to compete against other GMs with their assembled rosters and teams, building, leveling up, and improving their lineup as they go.
NFL Rivals will also leverage blockchain technology, where fans will be able to own, collect and trade non-fungible tokens (NFTs) of their favorite players through a play-and-own experience.
During a series of drops leading up to the launch of the NFL Rivals game, 32 generative 3D NFL franchise-themed NFT collections will be released in limited quantities called “Rarity League.” This officially licensed collection will connect owners with in-game rewards and special events.
“With the rise of blockchain technology, we are thrilled to partner with Mythical Games on a blockchain-enabled game that delivers new play-to-own NFT capabilities, creating a new adventure for fans who love to play football games,” said Joe Ruggiero, SVP of Consumer Products at the NFL. “The interest in NFTs and video gaming amongst current and prospective fans continues to grow and combined have accelerated the NFL’s exploration of new gaming models that can deliver an unmatched experience to fans.”
“NFTs are revolutionizing the fan experience, and we’re excited to collaborate with the imaginative team at Mythical Games to create a whole new blockchain-based world in which NFL players take center stage,” said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA.
NFL Rivals is scheduled to launch globally for web and mobile web in early 2023. Fans can sign up at the official website to get insider access and stay up to date.