2K has revealed Grammy Award winning hip-hop artist J. Cole as the cover star for the NBA 2K23 DREAMER Edition. The team has also released the new NBA 2K23 MyCAREER trailer and soundtrack.
The NBA 2K23 DREAMER Edition will be available this fall for PlayStation 5 and Xbox Series X|S, exclusively at GameStop in the U.S. and Canada. The all-new MyCAREER experience in NBA 2K23 will be featured exclusively on PlayStation 5 and Xbox Series X|S boasting the largest and most involved storyline in franchise history.
Taking place after the NBA Draft, the story challenges players to balance their performance on the court with their off-court careers in music, fashion, and business. As part of MyCAREER’s rich cast of characters and cameo appearances, Dreamville musicians Elite and Bas will help players befriend J. Cole and capture the hearts and minds of The City.
“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” said J. Cole. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K. There’s also more to come, so watch out for all things Dreamville and DREAMER brand drops during Seasons and for Bas and Elite in this year’s MyCAREER story.”
“The sheer scale, depth and talent featured in this year’s MyCAREER creates an unparalleled experience within NBA 2K23,” said Alfie Brody, Vice President of Global Marketing Strategy at NBA 2K. “At the top of that list of talent is our first cover star who truly sits at the intersection of basketball and music. Bringing a visionary like J. Cole and DREAMER into the creative process for both the game and the soundtrack showcases the pillar of culture that NBA 2K23 has become.”
The NBA 2K23 soundtrack will feature a collection of globally renowned artists at launch, with plans to release three new tracks every Friday to include a variety of artists, along with record label partnerships and integrations throughout Seasons.
At launch the NBA 2K23 soundtrack includes “TITANIC (feat. Rich Brian)” by Jackson Wang, “Rucón” by Alemán, “West Like (feat. Kalan.FrFr)” by Destiny Rogers, “The Matrix” by Ski Mask the Slump God, “Surround Sound (feat. 21 Savage & Baby Tate)” by JID, “Wants and Needs (feat. Lil Baby)” by Drake, “Nail Tech” by Jack Harlow, “Megan’s Piano” by Megan Thee Stallion, “No Trends” by Mike Dimes, “Que Oso” by Snow Tha Product, “Rapstar” by Polo G, “love nwantiti (ah ah ah) [feat. Joeboy & Kuami Eugene] [Remix]” by CKay, and many more.
