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NBA 2K League Partners with GameStop, Jostens, SAP & Tissot


NBA 2K League

NBA 2K League Partners with GameStop, Jostens, SAP & Tissot

The NBA 2K League has now partnered with GameStop, Jostens, SAP and Tissot, joining the 13 other marketing partners for 2020, the most ever for an NBA 2K League season.

“We’re thrilled by the level of interest and support from fans and partners for our third season,” said NBA 2K League Managing Director Brendan Donohue. “We’re excited to work with such a wide range of companies that share our commitment to growing the NBA 2K League, and we thank all of them for their collaboration to engage new and returning fans in creative ways.”

The league’s four new partners will provide both fans and players with unique opportunities to stay closer to the game, through new championship hardware, engaging NBA 2K League content, statistical insights, analytics software and in-game enhancements.

  • GameStop is the Official Video Game Retailer of the NBA 2K League and the Presenting Partner of Draft Clash on Sunday, June 14, an event that highlights the top NBA 2K League rookies against seasoned veterans.  Throughout the season, GameStop provides fans with access to NBA 2K League content and will promote NBA 2K League broadcasts on GameStop channels, including GameStop TV.
  • Jostens is the Official Ring Partner of the NBA 2K League and recently delivered custom championship rings to 2019 NBA 2K League Champion T-Wolves Gaming.

  • SAP joins the NBA 2K League as its Official Business Analytics Software Partner and the Presenting Partner of the official NBA 2K League stats website.  In addition, SAP delivers engaging statistical insights to fans on NBA 2K League broadcasts and on the league’s social channels.
  • Tissot is the Official Watch and the Official Timekeeper of the NBA 2K League, presenting the league’s virtual in-game shot clock and buzzer beaters as they occur.  Twenty-four seconds ahead of NBA 2K League matches tipping off, the NBA 2K League countdown clock turns into a Tissot countdown clock.  Additionally, throughout the season, Tissot will sponsor a content series called “24 Seconds With,” where the hosts spend 24 seconds with a player, coach or NBA 2K League personality or guest.

GameStop, Jostens, SAP and Tissot join league partners Anheuser-Busch, AT&T, Champion Athleticwear, HyperX, Panera Bread, Raynor Gaming, Scuf Gaming, Snickers and Stance, which engage NBA 2K League fans year-round through exclusive content, interviews and behind-the-scenes videos with players, events, fan promotions, league and team apparel, gaming merchandise and more.

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