Steel City Interactive has extended its partnership with Muhammad Ali Enterprises, ensuring that Muhammad Ali remains exclusive to the Undisputed franchise through 2037.
The deal means Muhammad Ali will continue to be a playable character only in Undisputed for the next decade, as part of the ongoing partnership between the studio and Ali’s estate.
“Continuing our exclusive license with Muhammad Ali, the most loved and influential sports figure in history, highlights our commitment to fans of boxing. It’s incredible for the Undisputed franchise that we’ve secured this deal for a boxing videogame. As we look to the future and build on the success of Undisputed, this ground-breaking partnership allows us to continue giving our players access to one of our most popular in-game characters.” – Ash Habib, CEO of Steel City Interactive
Published: May 5, 2025 08:47 pm