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Could Microsoft Buy EA?

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Could Microsoft Buy EA?

According to a recent report from Polygon, citing a reliable source close to Microsoft, there is a chance Microsoft could buy EA soon:

Some of the names being thrown around as possible acquisitions by Microsoft are, frankly, astounding, even unthinkable. But the fact that they are doing the rounds is instructive. The most recent one we heard (from a reliable source close to Microsoft) was, in fact, Electronic Arts. We also heard a whisper about Valve and about Korean outfit PUBG Corp., which Microsoft last year signed to a timed exclusive for its hit survival shooter, PlayerUnknown’s Battlegrounds.

This is obviously a rumor of rumors, but as the Polygon’s piece entire premise says — Microsoft does have an exclusivity problem. The Xbox One hasn’t had a great cycle compared to Sony, and Microsoft’s huge war chest of cash would make a purchase of EA quite doable (much less any smaller publishers).

“Because of where we are in the lifecycle of all these things, I’m expecting to hear Microsoft announce something very, very shortly,” said SuperData Research CEO van Dreunen.

Of course, given EA’s proximity to all things sports gaming and the huge impacts this would have on where games are released — we can’t help but wonder what such a move could mean for sports gaming’s future.

We’ll have more on this rumor if any more smoke appears, and we may just do a roundtable discussing some of the possibilities!

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  1. I really think this is a reaction to that Sony commercial about CFB. IMO that was a cryptic tell about bringing CFB back... “Gamebreaker?” If Sony does bring back CFB they’d create an even bigger gap in the market share especially in the US. I think Microsoft realizes that and is going to try and combat that by trying to corner the market with the exclusive licenses they have with games like Madden. With NCAA kinda up for grabs I think Sony took a chance and got a license from the NCAA to market their product as the game itself (playoffs and all) with generic players.  Paying players is the only thing that seems to be keeping the game away. That’s why I think coaches like Harbaugh, and Meyer and former players  Bosa, Henry, and Watson help advertise the game. I think they have the finger on the pulse of what people want... Greatness awaits!
    longway911
    No. No. A thousand times no. As bad as EA can be, we don't need microsoft moving all of EA's games to xbox.*

    I agree 100% with this statement, as we already have Forza Motorsport and Horizon and MLB The Show being dedicated to only 1 gaming system we don't need a whole bunch of games like NBA Live, UFC, and FIFA being moved to be XBOX and Microsoft Exclusives
    Yet, everyday I read about how Microsoft needs more exclusives. So when they potentially rectify that, now it’s not fair.
    Business is never about playing fair.
    Sent from my iPhone using Tapatalk
    Ya I’m torn. Kiss madden goodbye on PS4? That would be a nuclear bomb drop on Sony and honestly not good for gaming. I would however love to get more pc sports games.
    EA seems to have a pretty good relationship with Microsoft  with the whole EA access exclusivity thing so maybe this will happen. 
    Sony can’t. The NFL deal with EA is different than the MLB one that 2k had. The MLB agreement said that a company could still make a game with the license for their own console. The NFL agreement with EA is completely exclusive to EA  and Microsoft would be purchasing that agreement. 
    Purchasing EA wouldn't guarantee that their franchises become Microsoft exclusives. After all, they continued to market Minecraft as a multi-platform title, because the audience (and their money) was there. Has anybody considered this: "Hey Sony, we would love to continue sharing EA Sports titles with your platform. The market supports it. How about we keep Madden on your platform, and you share MLB The Show with ours?" 
    Now I know that's not a one-for-one fair trade, but something similar could be a possibility, no?
    I don't think any of the sport games become exclusive. The PS4s base is double XB1s. I think there may be better Ultimate Team stuff, but that's about it. The other EA games I think would be XB1 exclusive, though.
    If Microsoft were to buy EA, it would be smart to not to make EA games exclusive to Xbox only. Game sales is what makes the companies money, not system sells. Microsoft would be in a possible situation to have a better Bottom Line overall. If this happens it can be a win,win situation for Microsoft. They may not sale as many systems as Sony, but with the EA library in their ownership, and available on both systems, their game sales can be huge. They could even use this as leverage to kind of get Sony to port over some of their exclusives like "The Show". They way I see it, Microsoft may not win the Systems battle, but with this acquisition of EA, they can win the overall SALES war!
    Microsoft buying EA would be to win the hardware sales war over the long term. I would assume they will make everything they can exclusive. The sports games would surely be the most problematic.
    But they could make up for some of the lost PS4 sales by moving them into Play Anywhere titles, and releasing on PC.
    It leaves such a bad taste in my mouth whenever I see a game claim any type of exclusivity. All I see when I see "exclusive" is "we could never imagine this to happen on its own, but our pockets are deep enough to make it happen."
    As much as I enjoy Xbox, in particular, xbox live, I can't stomach the artificial love for gaming they claim. There has been, at least with the One X, a genuine nod to the gaming community, but even that comes across as an admission of guilt.
    This speculation of an EA buyout just follows suite. It reminds me of the kids that play sports but are disinterested. They have all the new equipment and go to all the extra training exercises. But when they step up to the plate, there's questionable interest and little passion.
    Please.
    For the sake of complete development of video games and not half-assed upgrades slapped together.
    I swear EA new game releases are similar to Trump's cabinent. Just a bunch of "yes sir you did great, oh we did great, look at the game we made, of course we did enough we added 1 new feature" nonsense is driving me crazy
    to think EA used to be one of my favorite video game developers 15 years ago...
    DaveDQ
    It leaves such a bad taste in my mouth whenever I see a game claim any type of exclusivity. All I see when I see "exclusive" is "we could never imagine this to happen on its own, but our pockets are deep enough to make it happen."
    As much as I enjoy Xbox, in particular, xbox live, I can't stomach the artificial love for gaming they claim. There has been, at least with the One X, a genuine nod to the gaming community, but even that comes across as an admission of guilt.
    This speculation of an EA buyout just follows suite. It reminds me of the kids that play sports but are disinterested. They have all the new equipment and go to all the extra training exercises. But when they step up to the plate, there's questionable interest and little passion.

    Business is business. The only video game company I ever imagine doing it for the "right reasons" would be Nintendo.
    But right now, Phil Spencer is in a very pro gamer mode. No, buying up exclusivity is not pro gamer, but it is in response the onslaught of game outrage about how many exclusive titles Microsoft releases. That's why this reaction from gamers is pretty sad.
    The one huge weakness of gamers is how often we expect billion dollar businesses to act like they don't are about the money, when we all know that is all they care about. Every lament about the "right reasons" rings as hollow as when a contestant on the Bachelor utters it.
    If Microsoft plays it "smart" and grabs a few studios, the same people will lament that Microsoft is still not doing enough. But potentially buy EA, and it's "Oh no, that's too much!"
    There reality is, the men in suits, whether it be at Microsoft or Sony, are just trying to maximize their resources to generate as much revenue as they can. If MS buys EA, it's because they believe it will do that. And yes, they have to account for butt hurt Sony fans raging that it is so unfair.
    In the end, as long as Microsoft keeps supporting the Xbox platform, I'm happy. I don't care where they rank among hardware or software sales. I like the controller, the OS and the ecosystem. If buying EA helps them continue, I'm okay with it.
    Ivan71
    If Microsoft were to buy EA, it would be smart to not to make EA games exclusive to Xbox only. Game sales is what makes the companies money, not system sells. Microsoft would be in a possible situation to have a better Bottom Line overall. If this happens it can be a win,win situation for Microsoft. They may not sale as many systems as Sony, but with the EA library in their ownership, and available on both systems, their game sales can be huge. They could even use this as leverage to kind of get Sony to port over some of their exclusives like "The Show". They way I see it, Microsoft may not win the Systems battle, but with this acquisition of EA, they can win the overall SALES war!

    If this ever came to be it would be with an eye toward the next gen. Sony has rightly destroyed Xbox this gen after Microsofts "let's be everything but a videogame console and require you to be always connected online" launch. Microsoft has gotten their crap together over the years but I really believe that misstep at release did them in. People, Xbox fanboys like myself included, were pissed. Last gen the two systems were neck and neck in sales.
    Now if Anthem ends up being the next big online IP then Mircosoft could use the sequel as a launch title for the next gen. It could be a smart move that pays higher dividends later. Then having Star Wars and Battlefield and the Other EA titles as Xbox exclusives to shore up things makes it more compelling.

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