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EA Sports Could be Renaming Their FIFA Franchise, Possibly to EA Sports FC

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FIFA 22

EA Sports Could be Renaming Their FIFA Franchise, Possibly to EA Sports FC

EA Sports group general manager Cam Weber mentioned in a news release this morning they are exploring the idea of renaming their FIFA franchise in the future.

UPDATE: (10-11-2021) According to a couple of trademarks filed in the UK and EU the new name could be EA Sports FC. Thanks Polygon!

Through years of building our global franchise, we also know that authenticity is essential to the experience.  That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world.  We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA SPORTS football games, now and for many years to come.

As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games.  This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.

Already paying for all of those other individual licenses and then looking to sign back up with FIFA? That’s a lot of loot, pun intended.

Maybe it’s just a tactical business decision and nothing comes from it or maybe they just want to distance themselves from upcoming FIFA negativity. Whatever the case, let’s just hope it doesn’t go the eFootball free-to-play route. Feel free to discuss.

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  1. Perhaps a potential move to distance themselves from any future negative correlations to FIFA. You don't just decide to rename one of the biggest video game franchises without some serious consideration.
    Broncos86
    Perhaps a potential move to distance themselves from any future negative correlations to FIFA. You don't just decide to rename one of the biggest video game franchises without some serious consideration.

    Yeah I think that’s it right here.
    Honestly, I think if you say “FIFA” to anyone 45 and under they’ll probably think the video game before the corrupt organization
    Sent from my iPhone using Tapatalk
    KG
    Yeah I think that’s it right here.
    Honestly, I think if you say “FIFA” to anyone 45 and under they’ll probably think the video game before the corrupt organization
    Sent from my iPhone using Tapatalk

    And I'm sure those of us ~35 and older will continue to call it FIFA for the rest of our lives, no matter what they change it too.
    Zac
    And I'm sure those of us ~35 and older will continue to call it FIFA for the rest of our lives, no matter what they change it too.

    I have never bought e-football but i still call it pes. EA Sports World Football 2023 is going to always be fifa to me.
    I'm half joking half serious...
    Setting themselves up to take the eFootball route. First kill the name. Then go F2P. Now we can download Pro Clubs, manager career, player career, Volta as separate modes at $60 a piece buuuuuut since it's EA still do yearly releases of each mode with still only incremental changes.
    Sent from my Pixel 4a (5G) using Operation Sports mobile app
    Broncos86
    Perhaps a potential move to distance themselves from any future negative correlations to FIFA. You don't just decide to rename one of the biggest video game franchises without some serious consideration.

    Yeah, they have their own negative correlations to deal with (underage gambling, pay to win, etc), they don't need extra real life problems on top of that.
    What's the benefit to them paying for the FIFA name, anyway? They can't call it the World Cup. Referees don't have the FIFA badges on their shirts. Am I missing something that we'll actually lose if they go another route?
    Obviously we can be cynical and assume that this is one more step towards it just being a FTP lootbox sim, but if they defy our expectations and keep the game as a full product I don't know what we'd miss out on with a name change.
    Azamien
    What's the benefit to them paying for the FIFA name, anyway? They can't call it the World Cup. Referees don't have the FIFA badges on their shirts. Am I missing something that we'll actually lose if they go another route?
    Obviously we can be cynical and assume that this is one more step towards it just being a FTP lootbox sim, but if they defy our expectations and keep the game as a full product I don't know what we'd miss out on with a name change.

    This. FIFA is nothing more than a membership org that owns a few tournament names. They don't even pay any infrastructure costs to hosting countries. EA will likely save a lot of money with this move.
    jrnlgrn
    I'm half joking half serious...
    Setting themselves up to take the eFootball route. First kill the name. Then go F2P. Now we can download Pro Clubs, manager career, player career, Volta as separate modes at $60 a piece buuuuuut since it's EA still do yearly releases of each mode with still only incremental changes.

    How much extra for a version without the bugs undocumented features?
    Azamien
    What's the benefit to them paying for the FIFA name, anyway? They can't call it the World Cup. Referees don't have the FIFA badges on their shirts. Am I missing something that we'll actually lose if they go another route?
    Obviously we can be cynical and assume that this is one more step towards it just being a FTP lootbox sim, but if they defy our expectations and keep the game as a full product I don't know what we'd miss out on with a name change.

    Broncos86
    Perhaps a potential move to distance themselves from any future negative correlations to FIFA. You don't just decide to rename one of the biggest video game franchises without some serious consideration.

    Pretty sure the original idea was for marketing purpose and legitimacy, since EA's strategy at one point was to rely on the licenses for sales back in the day. FIFA the video game is now arguably bigger than FIFA the organization, so they don't need it anymore.
    Also pretty sure they said the reason to go away from the name is because there's certain restrictions they have to agree to that they'd like to be unrestrained by. No idea what those may be though...
    ImmortalMindz
    Also pretty sure they said the reason to go away from the name is because there's certain restrictions they have to agree to that they'd like to be unrestrained by. No idea what those may be though...

    May have something to do with the ad boards. Currently, the game only displays ad boards for FIFA (the organization) and the game itself. I've always found it weird no other EA titles, specifically EA Sports titles, show up on the ad boards while playing the game. Seems like a golden opportunity.
    If my thinking is correct, not only could EA have "free" advertising for their own titles, but sell rights to advertising companies (much like Football Manager does).
    Update: Trademarks filed in the UK and EU suggest that EA could be considering the name 'EA Sports FC' as a rebrand for FIFA.
    Pointed out by Polygon, the trademarks were filed early this month, with the UK listing making clear that the name is for use on video game software. EA has not commented on the new trademarks, or if they are to be used with regard to FIFA.
    Next year, EA will return to the worlds of golf and college football, which will be called EA Sports PGA Tour and EA sports College Football respectively – it's not outside the realm of possibility that EA would want to associate its biggest sports games with the company that makes them, rather than a licensor thus making the switch for FIFA too

    https://www.ign.com/articles/fifa-22-rename-ea-sports-fc-rebrand
    EA Sports FC?! WTF LOL 
    Everyone calls it FIFA and changing it to anything else will be an all time stupid move. It's like changing the Madden name to anything NFL, it is absolute stupid move and shows just how arrogant EA has become.
    if you like football you play FM if you like open packs  and microtransactions games play this garbage  for casino games i prefer poker or blackjack ja
    michdb8
    if you like football you play FM if you like open packs* and microtransactions games play this garbage* for casino games i prefer poker or blackjack ja
    I like football, don't care for opening packs or microtransactions, but I still would rather play FIFA over FM. Speak for yourself with your biased opinions.
    KennyJ1976
    I like football, don't care for opening packs or microtransactions, but I still would rather play FIFA over FM. Speak for yourself with your biased opinions.

    Can you imagine being as shallow as that guy.
    The reason I am loving the game this year is I have two franchises, one where I create a St. Louis MLS team, one where I am running Southampton in the Premier League. Plus I have FUT team with a large array of players, which has is helping me learn about positions, formations, and chemistry.
    I played so much Volta in 21, but I haven’t even had time to mess with it yet.
    I’ve messed with FM, since it’s on Ganepass for both Xbox and PC, but it doesn’t hit me the same way past American football and baseball sims. I CB assume if I had as much history with soccer as I do with football and baseball, I might like it more.
    But who knows. Maybe you have to be so dumb that you would post in a FIFA thread about FM to truly appreciate the game.
    michdb8
    if you like football you play FM if you like open packs* and microtransactions games play this garbage* for casino games i prefer poker or blackjack ja

    This is an anger-filled response that adds nothing to the discussion.
    bapgap
    EA Sports FC?! WTF LOL*
    Everyone calls it FIFA and changing it to anything else will be an all time stupid move. It's like changing the Madden name to anything NFL, it is absolute stupid move and shows just how arrogant EA has become.

    This response is similar and really just feels shortsighted without much objective thought applied.
    Honestly, it works for me. EA Sports FC. Sure. We'll all call it FIFA for years really. Just like how older residents in Colorado call the stadium "Mile High" still.
    Eventually, it'll just be known as FC. Which sounds fine. "Gonna play some FC." It rolls off the tongue well enough.
    michdb8
    if you like football you play FM if you like open packs* and microtransactions games play this garbage* for casino games i prefer poker or blackjack ja

    You mean if you like "soccer" you'll play FM where the AI plays the game for you and you just set everything up yourself?
    Dead2009
    You mean if you like "soccer" you'll play FM where the AI plays the game for you and you just set everything up yourself?

    The game actually plays out in far more realistic fashion FIFA, and the tactical depth/level of detail in regards to everything from a manager's standpoint is significantly more immersive. I guess if you like holding down R2 the entire match and flicking the right stick in order to perform ridiculous circus tricks, it just might not be for you.
    Zheroen
    The game actually plays out in far more realistic fashion FIFA, and the tactical depth/level of detail in regards to everything from a manager's standpoint is significantly more immersive. I guess if you like holding down R2 the entire match and flicking the right stick in order to perform ridiculous circus tricks, it just might not be for you.

    I guess having the self control to play the game in a more realistic manner than you've mentioned is beyond the reach of some people.
    On topic, if they want that kind of money for the FIFA license, they could absolutely move away from the FIFA name, especially now that PES is effectively dead and there is no competition, there's probably no better time to make the change.
    I really don't see the potential break-up of the exclusivity deal as that big a deal to the every day gamer.
    FIFA could just turn around and license their name and sponsored competitions to EA, eFootball, USL, Football Manager and any other game/publisher. So it's possible now all these games can have official FIFA branded tournaments and branding in their games.
    EA will just keep it moving as the "loss" of the FIFA exclusivity has no effect on the leagues, clubs or players available in the game. Sure a name change might throw off the super casual gamer but if nothing else EA know how to market, they'll be alright being called EA Sports FC or whatever they decide on.
    As far as 2K entering the market another major player could shake things up and would be welcome change but doesn't seem likely. If it does happen we're years away from anything tangible as they have to get their NFL game out the door properly and eFootball has shown you can't just rush a game out.
    End of the day this could all just be posturing by both sides to get a deal both can agree on.

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