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EA Offers $1.2 Billion to Outbid Take-Two For Codemasters

Codemasters

EA Offers $1.2 Billion to Outbid Take-Two For Codemasters

Just over a month ago, it appeared Take-Two was in the driver’s seat to acquire Codemasters, at a cool $956 million. Welp, guess who came knocking?

Yup, you guessed it. EA has now reached an agreement to purchase Codemasters for a smooth $1.2 billion, as they look to close the deal and make it official in the first quarter of 2021.

As many gamers know, Codemasters is the machine behind the popular F1 series, along with DIRT, DIRT Rally, GRID and Project CARS.

Here’s a couple of snippets from the Chairman of Codemasters, Gerhard Florin and CEO of Electronic Arts, Andrew Wilson, respectively.

“Electronic Arts and Codemasters have a shared ambition to lead the video game racing category. The Board of Codemasters firmly believes the company would benefit from EA’s knowledge, resources and extensive global scale – both overall and specifically within the racing sector. We feel this union would provide an exciting and prosperous future for Codemasters, allowing our teams to create, launch and service bigger and better games to an extremely passionate audience.”

“We believe there is a deeply compelling opportunity in bringing together Codemasters and Electronic Arts to create amazing and innovative new racing games for fans. Our industry is growing, the racing category is growing, and together we will be positioned to lead in a new era of racing entertainment. We have admired Codemasters’ creative talent and high-quality games for many years. With the full leverage of EA’s technology, platform expertise, and global reach, this combination will allow us to grow our existing franchises and deliver more industry-defining racing experiences to a global fan base. We are pleased that both our Boards of Directors are recommending this transaction, and we look forward to welcoming such an exciting and talented team to the Electronic Arts family.”

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  1. Wow.... so this pretty much confirms the NFL sold out the exclusive license just because EA offered more money for the simulation license. This needs to be illegal ASAP as monopolizing in any form needs to be seen with hefty fines for out bidding the competition to eliminate any competition.
    F1 2020 will be the last good F1 Game..... EVER.
    Then we can look forward to pure arcade racing in the next 10 years with scripted races and momentum for 9 year old customers. Shocking news in a bad way.
    Sorry to see F1 go ....I mean they will market such a game but I doubt it will ever be the same.
    Now we get to hear all the stories about the limited time teams can work on their game in a yearly turn around...the same whining we see in Madden, NBA and any other venture EA puts out during the past 4 to 5 years...
    Looks like I'll get to buy this current iteration at a bargain price and will enjoy it for years to come, or if EA ever gets their act together....which I sincerely hope they do.
    I just hope they don't turn F1 into a toy, where you have to collect cards for your idiotic ultimate team. Or that they dumb it down, and turn F1 into another PC3. Obviously, I have no earthly idea what their plans are, but when EA is in the mix, you never know.
    Many here are forgetting that EA once had the F1 license and made games for the consoles. On the PC side it was geared more towards simulation. Their last entry back in 2003 was F1 Challenge '99-02 and at the time it was one heck of an F1 sim for the PC. It was based on the ISI engine and it was highly modifiable. Even today, the game has quite the following.
    So lets wait and see. Hopefully EA leaves Codemasters alone and allows them to continue producing excellent F1 games.
    Heat_Fan
    Many here are forgetting that EA once had the F1 license and made games for the consoles. On the PC side it was geared more towards simulation. Their last entry back in 2003 was F1 Challenge '99-02 and at the time it was one heck of an F1 sim for the PC. It was based on the ISI engine and it was highly modifiable. Even today, the game has quite the following.
    So lets wait and see. Hopefully EA leaves Codemasters alone and allows them to continue producing excellent F1 games.

    EA is quite the different company in 2020 than they were in 2003 though. That's the reason for the concern. Their track record between say 2005 and now isn't that of treating a series well for gamers, and it's definitely not a company that targets sim experiences with their sports games.

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