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EA & LaLiga Announce 10 Year Exclusive Partnership Renewal For FIFA Franchise

FIFA 21

EA & LaLiga Announce 10 Year Exclusive Partnership Renewal For FIFA Franchise

EA and LaLiga have announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players, for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga, while the two organizations will expand their efforts to create world-leading football entertainment. This includes a joint commitment to grow fandom and esports participation through LaLiga’s official esports competition, eLaLiga Santander.

“Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”

“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFA every day,” said Javier Tebas, President of LaLiga. “We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”

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  1. ea always do the same they get exclusive license to avoid competition with other franchisees and the users always loos with that's low-quality games what shame of company
    EA is really wrecking sports gaming. I really dont like this at all. Even if I preferred fifa over Pes I would hate this. It leaves no room for competition and ultimately the consumer suffers.
    Guys the only way these exclusives will ever stop is if you stop buying their games. Especially their Fifa and Nhl series. We all know eFootball is the better soccer game and superior in many ways.
    Like someone mentioned in this thread, EA is wrecking sports gaming for all of us with these exclusives. They are monopolizing the sports gaming world. They are running their company like a communist regime would run their country. Electronic Arts puts profits over players. They don't want us to have choices. It's as simple as that.
    Boycott them and don't buy any of their games. I for one will not be buying another Fifa soccer game when it launches. I will just wait until it shows up on the EA access vault for free or find it for dirt cheap online somewhere. And don't get me started on the microtransactions..
    Camp Nou won't be coming back to FIFA, at least not for 21. Barca is a PES partner. So much so that PES stopped Sergi Roberto from competing in an eSports torney
    It is what it is.
    KG
    Camp Nou won't be coming back to FIFA, at least not for 21. Barca is a PES partner. So much so that PES stopped Sergi Roberto from competing in an eSports torney
    It is what it is.
    Booo! That's not the news I want to hear lol
    Sent from a galaxy far far away.
    Edgar_Nunez
    Guys the only way these exclusives will ever stop is if you stop buying their games. Especially their Fifa and Nhl series. We all know eFootball is the better soccer game and superior in many ways.
    Like someone mentioned in this thread, EA is wrecking sports gaming for all of us with these exclusives. They are monopolizing the sports gaming world. They are running their company like a communist regime would run their country. Electronic Arts puts profits over players. They don't want us to have choices. It's as simple as that.
    Boycott them and don't buy any of their games. I for one will not be buying another Fifa soccer game when it launches. I will just wait until it shows up on the EA access vault for free or find it for dirt cheap online somewhere. And don't get me started on the microtransactions..

    That really is the solution yet many still won't do it. I also find it weird nobody puts pressure on the sports leagues that continue to work with EA. As much as we don't like it this is not a monopoly, EA willing pays the price set by the rights holder to get an exclusive license, nobody is being held to ransom here.
    giantsharks
    EA is really wrecking sports gaming. I really dont like this at all. Even if I preferred fifa over Pes I would hate this. It leaves no room for competition and ultimately the consumer suffers.

    I play Madden, so i get where you're coming from... but PES does the exact same thing so this isn't the same as what EA does with Madden. That's why we have stupid Piemonte Calcio in Fifa 20. I don't blame them at all for doing this and they do a great job of integrating it into the game with presentation elements, kits, stadiums, etc.

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