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DeMar DeRozan Selected as NBA 2K18 Canadian Cover Athlete

NBA 2K18

DeMar DeRozan Selected as NBA 2K18 Canadian Cover Athlete

2K today revealed its first ever Canadian cover for NBA 2K since it was first released in 1999, featuring Toronto Raptors shooting guard DeMar DeRozan as the cover athlete on NBA 2K18, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 16 years*. The selection of “Heir Canada” also marks his own first cover for the series, capping off another dominant season where he led his team to a fourth straight playoffs appearance.

The honor adds to DeRozan’s growing list of accolades, which includes being named NBA All-Star three times and playing in both the 2014 World Cup and the 2016 Summer Olympics.

Fans who pre-order NBA 2K18 at participating Canadian retail and online vendors receive Early Tip-Off Access, ensuring they receive their copy and in-game bonuses four days early beginning on Sept. 15.

Read the full press release below.

Debuts from the Six – DeMar DeRozan Reps the North with First-Ever NBA® 2K Canadian Cover

“Heir Canada” Selected as Canadian Cover Star of NBA 2K18

New York, NY – July 6, 2017 – 2K today revealed its first Canadian cover for NBA® 2K18, the next iteration of the top-rated and top-selling NBA video game simulation series of the past 16 years* available on September 19, 2017, featuring the Toronto Raptors’ shooting guard DeMar DeRozan. The selection of DeRozan also marks his first NBA 2K cover honor, coming off of a dominant season with the Raptors where he led the team to the NBA Playoffs for the fourth consecutive year.

“It’s a huge honor to be recognized on the first-ever Canadian cover for NBA 2K and represent the Raptors after eight years with the team,” said DeMar DeRozan, who finished the ’16-’17 season with a career-high 2,020 points. “The fans up here are super passionate about basketball, so it’s cool to help introduce a cover that’s just for them.”

Since being drafted to the Toronto Raptors in 2009, DeMar has been a crucial player for the team, giving repeat power performances and becoming Toronto’s career scoring leader with 11,456 points by the end of the previous NBA season. His other accolades include being named an NBA All-Star three times and playing in both the 2014 World Cup and the 2016 Summer Olympics.

“Canada has always shown tremendous passion for the NBA 2K franchise, so we couldn’t be happier to celebrate this by partnering with one of the NBA elite in DeMar DeRozan to create a NBA® 2K18 cover that’s uniquely Canadian,” said Alfie Brody, Vice President of Marketing for NBA 2K.

Fans who pre-order NBA 2K18 at participating Canadian retail and online vendors receive Early Tip-Off Access, ensuring they receive their copy and in-game bonuses four days early beginning on Sept. 15.

The NBA 2K18 Standard includes in-game content, including:
5,000 Virtual Currency;
10 Weekly MyTEAM Packs;
Kyrie Irving Outfit Pack;
And more!
The NBA 2K18 Standard Edition will be available for $79.99 for PlayStation®4 system and PlayStation®3 computer entertainment system, Xbox One and Xbox 360, Nintendo Switch, and Windows PC platforms on Sept.19.

As previously announced, Shaquille O’Neal will be celebrated with the NBA 2K18 Legend Edition and Legend Gold, both available for $129.99 and $199.99, respectively, on PlayStation®4 computer entertainment system, Nintendo Switch and Xbox One.

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15 Comments

15 Comments

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  1. VC15AP18
    Jersey change - got rid of black stripe with Grey chevron up the side of jersey, Black chevrons only, looks better imo.

    You don't that for sure. It could just be 2k tinkering with the colours.
    Either way.
    I've been asking for this forever!!
    Happy to see it actually happen.
    Mintsa
    You don't that for sure. It could just be 2k tinkering with the colours.
    Either way.
    I've been asking for this forever!!
    Happy to see it actually happen.

    I think it's legit. This is the year they are switching to Nike brand jerseys and you can see the Nike logo on his right, our left, shoulder.
    scottyp180
    I think it's legit. This is the year they are switching to Nike brand jerseys and you can see the Nike logo on his right, our left, shoulder.

    I agree......BUT, I don't see the raptors changing or even tweaking the jerseys after only 2 seasons.
    Mintsa
    I agree......BUT, I don't see the raptors changing or even tweaking the jerseys after only 2 seasons.

    Not sure who would make that choice or decision but Nike probably has some say in it considering they are manufacturing the jerseys. I'm sure they would want to add their own take on jerseys even if it's just a small tweak to differentiate from the Adidas jerseys.
    I doubt 2k would randomly alter the jerseys themselves just for the cover (has this happened before?). I feel like NBA wouldn't want 2k tobtakebitbupon themselves to misrepresent the product
    Mintsa
    You don't that for sure. It could just be 2k tinkering with the colours.
    Either way.
    I've been asking for this forever!!
    Happy to see it actually happen.

    Looks new. I see the Nike logo.
    swac07
    Dope!
    I guess this means the 2k18 info"slow burn" has begun lol

    One can only hope! Three cover athlete announcements thus far but not even a hint about the actual game.
    Mintsa
    I agree......BUT, I don't see the raptors changing or even tweaking the jerseys after only 2 seasons.

    Since the NBA changed from ADIDAS to Nike, you can 100% expect at least minor changes on all uniforms in the first year. The NFL teams did the same thing when they switched from Reebok to Nike.
    The NBA's VP of Global Partnerships had this to say about the new Nike deal, which basically guarantees this is the new Raptors jersey:
    "It’s really, for the Nike transition, it’s taking some existing uniforms and, how does that translate into Nike’s technology? They call it a chassis, so that’s what their uniform template will look like. So some teams may look similar, and some teams may have pretty drastic changes — both logos as well as uniforms."

    Since this picture has the Nike logo, you have to expect this to be the new Raptors jersey.
    I also wouldn't think 2k would take artistic liberties with a team's uniforms, especially for a cover athlete. It's probably against some sort of licensing deal they have with the NBA anyway.
    While I really like the cover, I hate this move. It's like the Show. Because the Canadian market has to have it's own cover, there was no Ken Griffey Jr cover for me this year.

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