Anthony Edwards has once again publicly targeted Olympic sprinter Noah Lyles, reigniting the famous feud between the two high-profile athletes. The NBA star, who plays as a guard for the Minnesota Timberwolves, decided to take a new, direct shot at Lyles by including him in a controversial list of awards he created.
This new attack clearly demonstrates that the bad feelings between the two athletes have not ended, putting their disagreement back into the spotlight. Edwards’ renewed attack was his first-ever “Believe That” awards, which he posted about on Wednesday, October 16th. In one of the most talked-about categories of the ceremony, “Hater of the Year,” Edwards named Lyles as a prominent nominee. By placing the world champion sprinter in this specific category, Edwards was directly labeling Lyles as a critical figure.
This public move by Edwards has brought the rivalry back into the discussion after it first began last year. The feud started as an issue over their shoe deals with the same sponsor, Adidas. Edwards’ latest action proves the beef is still very much active and provides more content for both the sports media and basketball fans who have been following the ongoing disagreement between the two stars.
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The Story Behind Edwards’ And Lyle’s Feud
The public feud between Anthony Edwards and Noah Lyles began last year and has its roots in a disagreement over their shared apparel sponsor, Adidas. Lyles became visibly upset when the major shoe company chose to release a signature sneaker for Edwards before doing the same for him, despite Lyles’ long history of international success.
Lyles made the situation public during a profile in TIME magazine, where he openly discussed his displeasure. He was particularly offended after an invitation came for an Adidas-sponsored event meant to celebrate Edwards and the launch of his new shoe. Lyles publicly questioned the decision, asking why a man who has not even been in the NBA Finals was receiving such a significant honor ahead of him.
Edwards’ recent “Believe That” awards also highlight his continued pride in his successful shoe line. When he listed the “Sneaker of the Year” award, the only shoe he recognized was his own AE1 signature product. This shows Edwards is not backing down from the success of his signature product, which was the central issue that sparked Lyles’ initial resentment toward the NBA star.
Anthony Edwards Featured Several Names In A Viral IG Post
Anthony Edwards used his Instagram post to make his new “Believe That” awards announcement go viral. The post encouraged his followers to watch the full awards ceremony on YouTube, asking them to “Lock in! Tap In! Subscribe! Like! All da above!”
Edwards used the awards show as a way to openly share his personal and unfiltered opinions on various public figures from both the sports world and the entertainment industry. While Noah Lyles was the central focus of the “Hater of the Year” category, Edwards did not stop there. He included several other very well-known public figures in the list. All of them have been known in the past for being critics of the NBA and its major stars, giving Edwards’ list a clear theme of naming those who speak negatively about the league.
The other major names listed alongside Lyles in the “Hater” category included veteran sports analyst Skip Bayless, NBA legend and popular commentator Charles Barkley, and Los Angeles Lakers icon Magic Johnson. Edwards’ awards show also featured many other categories, including “White Boy of the Year,” “Reporter of the Year,” “Woman of the Year,” and a “Legacy Award,” which was given to the actress Mara Wilson.
Published: Oct 17, 2025 12:06 pm