Ally Financial Inc. and Rocket League Esports have announced a new investment partnership to enhance their marketing involvement in gaming to promote women esports competitors and support the Rocket League Championship Series (RLCS).
By launching a new women’s tournament in Rocket League later this month with a prize pool of $20,000 for both North America and Europe, Ally seeks to fulfill its 2022 commitment to equalize the media spend across men’s and women’s sports, including esports. As part of this collaboration, Ally’s branding will be visible during the Winter and Spring splits of RLCS broadcasts.
“Investment in all sports, including esports, has long been biased towards men’s competition. To address this inequity, we’ve made a pledge to reach equal media spend across men’s and women’s sports over the next five years because we believe there should be a level playing field for all athletes – whether on the field, the racetrack, or in gaming,” said Bridget Sponsky, executive director of brand and partnerships at Ally. “This sponsorship gives us a way to engage with the fans and players of a massively popular industry, while providing increased exposure and income opportunities for the incredibly talented female competitors.”
Rocket League fans can watch the Ally Women’s Open on Rocket League’s Twitch Channel starting at 11:00 AM ET on March 26.
