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A Case For Women's Soccer in Video Games

FIFA 16

A Case For Women's Soccer in Video Games

A year ago, the soccer world was focused on the World Cup in Russia. As France dazzled its way to their second championship, my concern with this competition was elsewhere.

I was writing a Change petition to EA Sports, and emailing with an EA representative about a subject important to me: where is the standalone World Cup 2018 game? Where are the rest of the nations? Where are the qualifiers? A group of friends and myself had played the 2014 edition religiously, and this would not do to take such a step back.

However, I’ve realized in recent weeks that there was a big flaw in my messages, and I should have been asking myself “where is the representation for women’s soccer? Where was their 2015 edition? Where is their standalone title for 2019?”

As the victorious United States women’s team heads to mediation regarding low pay compared to their male counterparts, it’s become clear that their lack of elevation in the video game world is equally peculiar. Women’s national teams were introduced in FIFA 16, as the series helped usher in a female presence throughout the industry, as seen in NBA Live and, later this year, NBA 2K.

But the lack of options to use them in these games beyond play now modes has been a glaring oversight. While it is unrealistic to expect women’s clubs to be as represented as the male clubs that have taken EA years to cultivate, the World Cup presented a unique opportunity.

The women that participated in this Cup cycle deserve to be recognized, top to bottom, from qualifiers to knockout stage. While some may argue that the women’s game is not as well known as the men, it is important to note that while video games are sometimes seen as reacting to what is already popular, the games themselves have the power to raise awareness. In addition, while soccer is a global game, the Women’s World Cup Final blew away normal TV ratings for soccer in the US. So while EA has a global market to concern themselves with, EA missed out on clear interest that existed in one of its biggest markets.

How many sports games throughout the years have we played that taught us something we didn’t already know? Who knew the rules of arena football or cricket? Who knew how NASCAR’s progression of races and levels worked? Who knows the roster of NBA and NFL teams only because we see them in our franchise modes?

And who knew that the Faroe Islands had a soccer team? Definitely not me. Not until I played a standalone World Cup game and faced them in qualifiers.

Video games have the unique ability to put eyes on sports that few other media can match. Women’s soccer deserves those eyes. They deserve our attention. They deserve the chance for their accomplishments to be revisited in digital glory.

EA Sports already had a head start with the women’s national teams, and their inclusion in the first place is nothing to sneeze at. But taking it a step further and adding in the rest of the qualifying teams in fully featured DLC or a standalone title would have been a mountain well worth climbing, especially after the backlash of not including the entire World Cup experience in the men’s tournament a year ago.

At that time, I was told that the absence of a fully featured World Cup title was due to the feeling that providing a free DLC, though limited, would make the players happier. The gamers deserve more than that, and so do the women. The next World Cup should be a fully featured affair, released midway between the men’s and women’s competitions, and including both genders.

And when the cover is revealed, it should be made apparent that the women are not an “included bonus” with the game. They have demanded this, and they have earned it. It’s the rest of us who are lagging behind.

Let’s pay our respects.

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  1. However, I’ve realized in recent weeks that there was a big flaw in my messages, and I should have been asking myself “where is the representation for women’s soccer? Where was their 2015 edition? Where is their standalone title for 2019?”

    Where are EA Sports...
    MLB Game
    Tennis Game
    Golf Game
    You get the point.
    You can't honestly think that a standalone Women's World Cup Soccer game would be profitable? Especially coming after the fact there was no WC in 2018 for the Men.
    Let’s pay our respects.

    I did by watching and cheering for them every game throughout the World Cup. EA has metrics on who plays what within their games. If enough people spent large quantities of time playing with the Women, you would see them focus on them more.
    What I hope EA does in the future is keep slowly adding to the Women's side of the game, with more teams, etc. Just like they are doing for FIFA 20 with the Volta mode and having both male and female players.
    Using the Women's World Cup Final is not a good example of viewership for women's soccer.  For one reason, it's a uS national team in a final . People will watch that whatever the sport is just because it's our national team.  Another reason is if our national team wasn't in the final, do you think it would get even half the views it got in this country?  I hate to say it but women athletes will never sell videogames because the target audience for sports videogames doesn't watch women's sports.  I guarantee you if EA made a stand alone MLS game and a Women's World Cup game, the MLS game would sell more. 
    KennyJ1976
    *I guarantee you if EA made a stand alone MLS game and a Women's World Cup game, the MLS game would sell more.*

    ESPN and Konami tried twice to make an MLS game, under two different names, to little fanfare. I would not make a guarantee on that but neither would be a profitable endeavor, so it's a moot point.
    Speaking of profits, according to US Soccer, the USA Women's team has lost $27 million since 2009. They were also paid more over the last eight years than the Men's team. Can't post a link (under 5 posts) but this was released by US Soccer just a few days ago.
    The case against a developer creating a Woman's Soccer video games is pretty simple. The NHL, Canada's National pastime, is more popular in the US than Soccer and the majority of that popularity is thanks to the MLS, with the exception of every four years when the Women's National team plays. There are already two popular soccer games on the market and one has playable National Women's teams.
    loveinanelevator
    Where are EA Sports...
    MLB Game
    Tennis Game
    Golf Game
    You get the point.

    Don't confuse these annual events with the power of the World Cup of either gender and the attention it demands...moreso than the biggest annual events of tennis, golf etc.
    This isn't advocating for a FIFA Women's game, it's using existing framework to flesh out the presentation of the World Cup.
    As for revenue...
    Here is information drawn from WSJ.
    In the eight FIFA World Cup tournaments held on the women’s side, the U.S. women’s team has won four and either came in second or third place in the others. By contrast, there have been 21 FIFA World Cup tournaments, but the U.S. men’s team did not qualify for about half the tournaments, and only placed as high as third once — in 1930.
    There are certain areas in which the women have generated higher revenue than the men have in recent years.
    Let’s start with revenue from games, which have recently accounted for about one-quarter of the federation’s gross revenues.
    When the Wall Street Journal audited the federation’s financial reports, it found that the U.S. women’s soccer games earned more than the men’s games, in total, during three years after the women’s team won the World Cup in 2015.
    Specifically, from 2016-18, the women’s team brought in $50.8 million in revenue, while the men’s team brought in $49.9 million. That’s a difference of less than 2% in the women’s favor.
    Looking year by year, 2016 was actually the only year in which the women’s team generated more revenue from games — $24.11 million, compared to $22.24 million for the men. In 2017, both teams brought in about the same revenue at $14.61 million, and in 2018, the men’s team brought in $13 million compared to the women’s $12.03 million.
    This pattern marked a reversal from prior years: In 2014 and 2015, the men’s team earned $8.31 million and $11.71 million more than the women’s team, respectively.
    Beyond game revenue, U.S. Soccer brings in money through marketing and sponsorships; this category accounts for about half of the total revenues in recent years. Marketing and sponsorships, which includes the sale of broadcast rights, is hard to credit to either the men or women, because these transactions are made as a bundle, not separately for each team.
    That said, there is anecdotal evidence that the on-the-field success of the women’s team has given the federation a windfall.
    "The World Cup final in 2015 and this year’s final set records for U.S. viewership for a soccer game," said Ryan J. Lake, a sports-law specialist at the Lake Law Group in Denver. "This year’s final did about 20 times better than the men’s World Cup final last summer, in the U.S." (The 2018 men’s World Cup final pitted France vs. Croatia.)
    In addition, Nike has announced that women’s jersey sales are setting records for either men or women.
    These achievements are even more notable given what the women’s team argues in the lawsuit: that U.S. Soccer has given them fewer resources and does not announce their games with enough time to get the biggest audience.
    I have no doubt of the money created by both World Cups. My point that you quoted is that Golf and Tennis are year round sports and baseball in itself has a lengthy season. So there is money and interest generated year round. World Cup is once every four years (or two years factoring men/women) and lasts a month. A lot of interest in a short period of time and then most of world goes back to worrying about how their club teams are doing.
    You are only comparing US Women to US Men. A sport the US Women have dominated and where the men are mediocre at best. Even with that amount of success the revenue is still even and that is with the Men missing out on the last World Cup. Go find the numbers for pretty much any other nation, outside of maybe Canada and it's going extremely lopsided.
    maybe they should release a game every 4 years then as a special edition.
    the girls market for gaming has increased, and they arent just playing cutesy games.
    My daughter games, and she likes sports games. and her question in regards to NBA2k, MLB The Show, is where are the girls in the game.
    she plays golf games, she plays Super Mega Baseball because of this. we created her as a pitcher in SMB2.
    and I thought it was just her, but its all of her friends, they game. from sports games to shooters.
    I just think sports leagues, and organizations in general does a poor job marketing women's sports in general, unless its gymnastics or ice skating and Tennis.
    for example If I wanted to increase WNBA viewership, Id maybe do what the d2/d3 schools do. schedule a woman's and mens game on the same day. Have the NY liberty play a 5 oclock game then have the Knicks play at 8. give a discounted price of admission for the 2 games. not sure if they do this yet.
    tril
    maybe they should release a game every 4 years then as a special edition.
    the girls market for gaming has increased, and they arent just playing cutesy games.
    My daughter games, and she likes sports games. and her question in regards to NBA2k, MLB The Show, is where are the girls in the game.
    she plays golf games, she plays Super Mega Baseball because of this. we created her as a pitcher in SMB2.
    and I thought it was just her, but its all of her friends, they game. from sports games to shooters.
    I just think sports leagues, and organizations in general does a poor job marketing women's sports in general, unless its gymnastics or ice skating and Tennis.
    for example If I wanted to increase WNBA viewership, Id maybe do what the d2/d3 schools do. schedule a woman's and mens game on the same day. Have the NY liberty play a 5 oclock game then have the Knicks play at 8. give a discounted price of admission for the 2 games. not sure if they do this yet.

    I believe NBA2K20 does include a WNBA league which may add to the appeal of the game for folks like your daughter and friends who follow the league.
    There is offering a difference of opinion and there are the two posts above this. One is discussion, the other is what one might see in the comments section on youtube.
    Congrats!
    KennyJ1976
    Using the Women's World Cup Final is not a good example of viewership for women's soccer. *For one reason, it's a uS national team in a final . People will watch that whatever the sport is just because it's our national team. *Another reason is if our national team wasn't in the final, do you think it would get even half the views it got in this country? *I hate to say it but women athletes will never sell videogames because the target audience for sports videogames doesn't watch women's sports. *I guarantee you if EA made a stand alone MLS game and a Women's World Cup game, the MLS game would sell more.*

    People dont watch the US basketball team when they play in their version of the world cup. People didnt watch the US baseball team in the Olympics when it was a Olympic sport. The US Women's team in the world cup crushes the ratings of the US hockey team in the Olympics. I could name 20 other national team sports that dont get a fraction of the women's team's ratings.
    Also the US women's team was getting great ratings well before the final.
    I dont agree that its time for a women's game but using popularity and the reasons you used is a bad one and doesnt stand up to facts.
    Just a reminder that there's disagreeing and then there's doing that weird thing where it's immediately called white knighting or just dropping one-line garbage that's teetering on the edge of just being something you see on a MRA forum.
    There's good discussion so far, but also some bad stuff that may be moderated and shouldn't be mistaken for not being allowed to "have an opinion" on the topic if it is moderated.
    tril
    maybe they should release a game every 4 years then as a special edition.
    the girls market for gaming has increased, and they arent just playing cutesy games.
    My daughter games, and she likes sports games. and her question in regards to NBA2k, MLB The Show, is where are the girls in the game.
    she plays golf games, she plays Super Mega Baseball because of this. we created her as a pitcher in SMB2.
    and I thought it was just her, but its all of her friends, they game. from sports games to shooters.
    I just think sports leagues, and organizations in general does a poor job marketing women's sports in general, unless its gymnastics or ice skating and Tennis.
    for example If I wanted to increase WNBA viewership, Id maybe do what the d2/d3 schools do. schedule a woman's and mens game on the same day. Have the NY liberty play a 5 oclock game then have the Knicks play at 8. give a discounted price of admission for the 2 games. not sure if they do this yet.

    I think both these are generally my main takeaways. I think there's a market that's growing, but companies are sadly risk-adverse in this area, and so I think starting slower probably is the best way to see it get into more games. I really don't have a doubt that a standalone World Cup game that involves both fully fleshed out women's and men's divisions would sell better than one or the other on its own. That being said, obviously it's a little tricky when the years don't coincide and so one is always going to be out of date. Also if they're just a year apart in happening, in the case you split it up into two games, then maybe one is eating the other's market share to an extent when it comes out the second year.
    Either way, as to your bolded point about marketing, NBA Live for example put WNBA teams and players in the game, but then you were super limited what you could do with them -- even with online play. The same goes for the Women's World Cup stuff. It's not really fair to the organization if you're not giving it a chance to gain popularity or a chance to be played more in your current game because then it's artificially going to hurt the metrics when you look at where people are spending their time in the game. Regardless of how much you "love" a woman's sport, you're not going to play the one in video games as much as you would otherwise if it's not actually as fleshed out as the men's portion.
    So it's not even just a standalone game issue, it's a feature problem as well. The World Cup as a whole is underutilized by EA right now, and the women's aspect is just another element of that.
    I played a tournament as the U.S. women's team in FIFA, don't see the need to make a game just for that. I wouldn't buy it when I can just play as team in my FIFA game i already have. As others have said, make a baseball game or a generic collage football and basketball game, those i would buy in a heartbeat.
    It’s fine how it is IMO, a free DLC.
    Women’s footy isn’t popular enough worldwide to warrant a standalone game or even a DLC with full qualifying. A lot of the teams in this most recent WC were fielding semi-pro, even amateur players. That would be a nightmare to try and license.
    EA definitely needs to step up their World Cup offerings but they need to acquire more international licenses first and because most major tournaments are two years apart there might be enough interest to offer fully licensed national sides annually.
    I have to wonder if the USWNT wasn’t as good as they are would people care as much? I say no but that’s just my opinion.
    Sent from my iPhone using Tapatalk
    I think a better idea would be to integrate them into FUT.
    A stand-alone women’s FUT would make more sense to me. Especially because FIFA doesn’t allow men and women’s teams to play against each other currently.
    However, I don’t see integrating them into current FUT as a huge issue. FUT isn’t a highly realistic experience so I don’t see an issue with a 99 rated Alex Morgan TOTWC card running through a defense of silver premier league players. Is it the most realistic? No, but it gives good marketing and adds more to FUT for FIFA to make money off.
    At this point a standalone game isn't necessary but I don't see anything wrong with adding women's teams to the game. Nobody is forcing you to use them. There are hundreds of men's teams in FIFA that get ignored by the majority, should they be taken out because they aren't popular. Everyone wants to feel represented which seems to be a hard thing for some people to understand. It's not about being pc, a snowflake or any other way you want to phrase it. It's about recognizing a portion of the population that wants to see themselves represented in a game they love.
    Let's not act like EA is a struggling game publisher. They have the money and resources to not only add womens teams to the game but can make all their games massively better but they do the minimum to get by so they can show huge earnings statements to shareholders.
    TL;DR version: If it's not hurting you why be so against it.
    Sent from my Moto G6 Plus using Tapatalk
    We'll be lucky if EA bothers to fix the scheduling bugs in career mode, let alone do anything more for women's national teams. They only care about ultimate team and the women aren't in FUT. 
    Good feedback here (mostly). 
    I do want to reiterate though that there wasn't advocating for FIFA 19: Women's Edition. 
    It's advocating for the full World Cup experience for both men and women...most likely to work within the same game. 
    As for eating its own market share, FIFA World Cup games traditionally released as standalone titles. They're more of a bonus game rather than "should i buy this or that one". 
    Solution imo...create a free DLC for those that want the bare minimum to add to FIFA 18 let's say...and create a premium DLC that adds the qualifiers and the rest of the national teams for both men and women.
    It cannot be underestimated how the tide has changed on this and why WNBA is starting to make appearances. 
    Ubisoft dubbed an entire game twice in Assassin's Creed: Odyssey for no discernable reason....except representation. 
    And Kassandra is the more popular character. 
    I doubt any soccer fans, myself included, would have an issue with Free DLC for future World Cups for both Men and Women, adding more National teams and qualifying. Paid DLC might be a bit touchy seeing how much EA makes on FUT microtransactions.
    Most of the disagreement is that you clearly stated.
    However, I’ve realized in recent weeks that there was a big flaw in my messages, and I should have been asking myself “where is the representation for women’s soccer? Where was their 2015 edition? Where is their standalone title for 2019?

    So you were actually suggesting a standalone Women's Soccer game and I understood it as you were referring to a World Cup Edition for the Women. No clue how you would incorporate a standalone World Cup game that includes both Men and Women. It would have to be every two years and would only cover one Cup.
    EA just needs to keep adding to the Women's feature set and possibly add the NWSL down the road. Same with the WNBA in basketball. There are a few of us old enough to remember a time when EA added 16 Women's College Basketball teams in NCAA March Madness 99. It only lasted a year, so the good news is EA has improved in keeping the Women's National teams in the game.
    Not really getting the Assassins Creed mention in regards to Women in sports games? I stopped playing the series after III. Tide changing because they added a female character option to the series? Assassin's Creed III: Liberation had a Black Female lead for the Vita and I am pretty sure it has been remastered for most consoles.
    I think the AC correlation was/is that they just made it playable as a man or woman to appease all of their fans, men and women alike.
    I’m a big AC fan and I definitely used Kassandra in the Odyssey but that’s because her voice acting was much better.
    The problem with attempting to add the NWSL is that the league isn’t stable enough. Sure new franchises are being added but between television deals being cancelled (A&E dropped out this year) and clubs folding (Boston & KC) it doesn’t make much sense to add such a volatile product.
    FIFAs such a global game that basing interest in a Women’s game off US ratings is a tricky endeavor. There’s only a handful of countries that even have professional women’s leagues and international tournaments are dominated by the same 3-4 countries that it’s worth it IMO to sit back and hope that the women’s game picks up popularity globally. I think it will and I really enjoyed this last summers tournament but I don’t feel an independent title would get the kind of sales needed to keep it afloat.
    Sent from my iPhone using Tapatalk
    A dev off the record at an EA play event said that their internal metrics showed that hardly anyone was playing the women's mode. And that I think was the year after it was first introduced.
    There's just no enough demand. The WWC is an event sport, a special occasion every four years that most forget about in between.
    And no way the women will be included in FUT. People would riot if the women were given inflated ratings to allow them to compete.
    The EA team also left metrics for anyone to see by looking at the women's team achievements. This is only for the Xbox One. This is based on every Xbox One account, since I have the games and pulled up the totals straight from my Xbox. Not Achievement hunters, true achievements, etc.
    Don't have a PS4 anymore so if the trophies have percentages, feel free and post them.
    FIFA 16 - First year they added Women to the game. I do not think I had made the move to next gen and/or was a PES year for me. Should be the most people to play a game with Women. If someone had the game on the Xbox One, look it up and post results.
    FIFA 17
    Play a Women's football game - 12.63%
    Win the Women's International Cup - 1.46%
    Score 5 goals in a women's football match - 4.05%
    Score a goal with a Flair Shot in a women's football match - 0.59%
    FIFA 18 - Took a break from FIFA for PES so if someone else has the data post away.
    FIFA 19
    Play a Women's football game - 17.61%
    Win the FIFA Women's World Cup™ in The Journey - 4.67%
    Score a goal with a Flair Shot in a women's football match - 0.78%
    Numbers are pretty poor, especially for FIFA 19, a year of the World Cup and the popularity of the Women's team. Only 17.61% of gamers played a single game with them. Also this is based of the numbers as of today, so it includes the timeframe of the World Cup and the weeks after it.
    Part of what you're posting is due to a lack of content as well. 
    For instance, I would use women but I barely ever play Play Now. What do I do ? ? ? ? ? ? ?
    Really, that is the best you got. Those numbers are inflated when you factor in the people who do those things because they are trophy/achievement hunters. Sometimes you just need to take the "L."
    loveinanelevator
    Really, that is the best you got. Those numbers are inflated when you factor in the people who do those things because they are trophy/achievement hunters. Sometimes you just need to take the "L."

    You're numbers aren't a good metric to use for the very reason tjayhawk32 stated though. The option for using women's teams is basically kickoff mode and a tournament mode that you can't customize. If you want to use the men's teams you have: kickoff, tournament, fut, player cm, manager cm. There's no way to know what the numbers would be without the women's teams having similar modes. The numbers could be vastly different if just the Women's Super League and the Women's Championship from England were playable as a CM or FUT. Would the usage outpace the guys of course not but would it go up definitely to some degree.
    Again there doesn't need to be a standalone women's game at this point but is there anything wrong with adding the teams with proper game modes into existing FIFA. There are already men's leagues/teams that 90% of the player base doesn't use what would be the difference.
    jrnlgrn
    there anything wrong with adding the teams with proper game modes into existing FIFA.

    I never said otherwise. All for the growth of the Women's game. Against what the article was trying to make a case for as it would not be a financially wise decision.
    Those are the numbers we have to work with and let's be honest here. If you have any interest in the Women's game you are at the very least going to play an exhibition match or the tourney mode to try it out.
    jrnlgrn
    You're numbers aren't a good metric to use for the very reason tjayhawk32 stated though. The option for using women's teams is basically kickoff mode and a tournament mode that you can't customize. If you want to use the men's teams you have: kickoff, tournament, fut, player cm, manager cm. There's no way to know what the numbers would be without the women's teams having similar modes. The numbers could be vastly different if just the Women's Super League and the Women's Championship from England were playable as a CM or FUT. Would the usage outpace the guys of course not but would it go up definitely to some degree.
    Again there doesn't need to be a standalone women's game at this point but is there anything wrong with adding the teams with proper game modes into existing FIFA. There are already men's leagues/teams that 90% of the player base doesn't use what would be the difference.

    The trophy/achievement numbers might not be conclusive but they surely are a solid indicator of interest.
    I'm fine with whatever they do. Doesn't bother me, and in fact I kinda think the women's gameplay is actually better.
    That said, where's the demand? On social media, reddit, the EA forums... I see no one asking for it. Combine that with the low numbers of people who actually have played it, and no surprise they haven't really touched it since it was added.
    Also, have they added any new face scans, players, and teams since it was added to the game?
    ImmortalMindz
    Also, have they added any new face scans, players, and teams since it was added to the game?

    EA updates the squads every year and of course had a WWC update this year too. A few scans were added for US at least in ‘18 (Horan, Pugh) but it doesn’t look like any were added for ‘19. I’d guess that we’ll see a few in this year’s game like Rose Lavelle, Dahlkemper, or some of France’s younger players.
    ImmortalMindz
    The trophy/achievement numbers might not be conclusive but they surely are a solid indicator of interest.
    I'm fine with whatever they do. Doesn't bother me, and in fact I kinda think the women's gameplay is actually better.
    That said, where's the demand? On social media, reddit, the EA forums... I see no one asking for it. Combine that with the low numbers of people who actually have played it, and no surprise they haven't really touched it since it was added.
    Also, have they added any new face scans, players, and teams since it was added to the game?

    Yeah I kind of like it too. It's much slower and 1v1 against a friend it's pretty good. Played a bunch of WWC games this summer.
    loveinanelevator
    The EA team also left metrics for anyone to see by looking at the women's team achievements. This is only for the Xbox One. This is based on every Xbox One account, since I have the games and pulled up the totals straight from my Xbox. Not Achievement hunters, true achievements, etc.
    Don't have a PS4 anymore so if the trophies have percentages, feel free and post them.
    FIFA 16 - First year they added Women to the game. I do not think I had made the move to next gen and/or was a PES year for me. Should be the most people to play a game with Women. If someone had the game on the Xbox One, look it up and post results.
    FIFA 17
    Play a Women's football game - 12.63%
    Win the Women's International Cup - 1.46%
    Score 5 goals in a women's football match - 4.05%
    Score a goal with a Flair Shot in a women's football match - 0.59%
    FIFA 18 - Took a break from FIFA for PES so if someone else has the data post away.
    FIFA 19
    Play a Women's football game - 17.61%
    Win the FIFA Women's World Cup in The Journey - 4.67%
    Score a goal with a Flair Shot in a women's football match - 0.78%
    Numbers are pretty poor, especially for FIFA 19, a year of the World Cup and the popularity of the Women's team. Only 17.61% of gamers played a single game with them. Also this is based of the numbers as of today, so it includes the timeframe of the World Cup and the weeks after it.
    I've never really bought achievement percentage numbers in video games as being legit. I've seen some strange percentages through the years. I'm sure we all have.
    That said, I for sure believe that hardly anyone plays with the womens teams. Especially outside the US. People can blame the lack of modes the same way people can blame lack of major TV exposure for women's club soccer not being popular. Can always make excuses.
    Overall its pretty simple, a Women's standalone FIFA game (World Cup or national leagues) wouldn't be profitable. Sure the USWNT was pretty popular this summer with their controversial celebrations against Thailand, and their comments against Trump, but it was a one month event and the general American casual fan will start to forget about the team when the big sports leagues start in September to November. Maybe it would be possible if all the best players in the women's game played in the same league similar to the big North American sports leagues (NFL, NBA, NHL, MLB).
    Anyway I have no problem if EA decides it wants to add more content for women's football in future FIFA's. It likely wouldn't hurt any other game mode development, and it may give more exposure for the women's game. I'm sure thousands of female gamers would appreciate it too.
    I don't see anything wrong with women being included. I loved playing the women's teams in FIFA19. However, a separate game is complete nonsense. Maybe they can put some national competitions in there, but what's there is fine. Plus, any gameplay improvements to that game will frustrate fans.
    Coming out with new "career" options and mentioning creating female coaches and having a new lounge background is... not what I was expecting at all. It already spoils that there aren't going to be many gameplay changes and it'll all be cosmetic. A pity. (though there is morale I guess)
    The whole WNBA thing is also a weird reaction, but that's what you get when you communicate this way: (" I’ve seen first-hand the hard work they’re doing to make this as real and authentic as possible to women’s basketball"). Yes, the league means little. That's why it's cheap to acquire, and it might also serve as promotion for the sport, similar to the female teams already there. I watched one world-cup match this year, but I wouldn't have if I didn't know the players. So a small part of the Women's WC success is due to FIFA.
    First Post!
    I have an idea for integrating the women's soccer game into FUT. First, you have a men's FUT and a women's FUT but when you earn coins or packs in one mode, you earn them in both modes (EA did this with packs for one of their men's World Cup things they did with FUT, where if you bought packs for your world cup mode you would earn a comparable pack in regular FUT).
    Next, you have objectives/goals in each individual mode that crossover to the other. One idea is to reward Division Rivals progress (or online seasons, if they go that direction for the Women's FUT, as it's simpler and doesn't require as robust a player base) with a form of tokens that can be redeemed for squad builder placeholders. For instance, playing 20 games in the women's FUT would net you 20 points (for sake of argument), plus 20 for each division you get promoted to. Then you redeem 80 of your points in the men's FUT for, say, an 83 OVR player with generic ICON chemistry (orange links all around and no country) that can be plugged into any slot (flexible position) in an SBC. Completing games and such in the men's FUT would reward you in the women's SBC's, all the while you earn coins in both modes but the economies are separate in the sense that you can't use women's FUT money on the men's FUT, so you don't have to choose which FUT you like more, and it strongly encourages you to use the women's FUT coins ON women's FUT, because you can't use it anywhere else but you can earn it in the men's mode.
    I think people would definitely play the women's FUT with this model for two main reasons. One is obvious: people like rewards and if you give people a substantial incentive to play something in 2019, people probably will. Second, diversity of game modes is always called for with vigor and even though the women's FUT would be separated a good deal, it's connected in terms of economy, I can easily see people hopping over for some women's FUT action on Sunday night after they have finished their FUT Champions games, or if Division Rivals ends tomorrow and you are Rank 1 with no hope of going up a division, why not just plug some Women's FUT online seasons to help you finish that SBC.
    Anyway, just thought of that. Seems plausible to me.

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