2K has announced the Company will donate $500,000 to The Leukemia & Lymphoma Society (LLS), as the culmination of a partnership and fan activation surrounding the launch of WWE 2K20 earlier this fall. The donation will support breakthrough blood cancer research to advance lifesaving treatments and critical support for patients and their families.
2K announced a partnership with LLS in September, aligning with the Company’s selection of WWE 2K20 cover Superstar and leukemia survivor Roman Reigns. The combined efforts of 2K, WWE and Reigns will support LLS’s mission, including its new Children’s Initiative, a comprehensive effort to take on pediatric cancer through more research grants and expanded free education and support services. 2K issued a call to action via the WWE Games Twitter account, urging consumers to retweet and spread the LLS message, as well as the donation link, with a maximum donation commitment of $500,000. The Company is happy to now confirm that the maximum amount of $500,000 will be donated.
In addition to its financial commitment, 2K will provide copies of Company-published video games to blood cancer patients, as well as coordinate visits with 2K personnel and WWE Superstars to LLS hospital partners. 2K previously hosted LLS leaders, patients and their families at a WWE 2K20 promotional event in Las Vegas in October, giving them an opportunity to play WWE 2K20 prior to its release. The attendees also met several WWE Superstars, including WWE 2K20 cover Superstars Roman Reigns and Becky Lynch.