Press Release
Xbox 360 Announces Exclusive Xbox Live Weekends During EA Sports Challenge Series

Xbox LIVE Offers Subscribers an Exclusive Online Sports 
Gaming Experience and
The Chance to Win Premium
 Prize Packages During the Upcoming Sports Seasons
REDMOND, WA — August 26, 2008 — Microsoft today announced a series of special Xbox LIVE weekends surrounding the EA SPORTS Challenge Series allowing hundreds of thousands of Xbox LIVE® online entertainment network subscribers the opportunity to join in a number of sports-related gaming activities during select sports seasons throughout the year.
The special Xbox LIVE weekends will be in conjunction with the multitude of EA SPORTS Challenge Series events that will take place around the country using four of EA’s most popular sports titles — NCAA Football 09, Madden NFL 09, NBA Live 09, and NASCAR 09.  Xbox LIVE weekends will be held during the last weekend of each month, beginning August 28, 2008 and running through March of 2009 giving sports fans a non-stop, superior gaming experience. 
Through this exclusive partnership with EA SPORTS, gamers of any skill level can register for Play & Win sweepstakes to earn exclusive prize packages while playing the games they love.  Prizes for the Play & Win sweepstakes include a 40” 1080p Flat-Panel LCD HDTV, 650W 5.1-Channel Home Theater System, a Madden NFL 20th Anniversary custom Xbox 360 console, and much more. Players can also test their skills by competing against the actual game development team to see who is the best of the best on the Xbox 360® video game and entertainment system from Microsoft.  Sign on to Xbox LIVE on the last Friday of each month from 4:00PM—7:00PM EST and show off your skills against the game development team. Add these Gamertags to your friends list:
Madden Developers      NCAA Developers           NASCAR 09 Developers
EASCmadden4                  EASCncaa5                          EASCnascar24
EASCmadden12                EASCncaa15                        EASCnascar88
EASCmadden21                EASCncaa14                        EASCnascar8
EASCmadden1                  EASCncaa24                        EASCnascar20
EASCmadden25                EASCncaa28                        EASCnascar31
EASCmadden81                EASCncaa10                        EASCnascar48
EASCmadden9                  EASCncaa25                        EASCnascar99
EASCmadden10                EASCncaa39                        EASCnascar16
EASCmadden85                EASCncaa6                          EASCnascar18
EASCmadden20                EASCncaa7                          EASCnascar29
“Xbox 360 is thrilled to partner with EA SPORTS for this campaign to help enhance the fan experience through gaming,” said Mike Fischer, General Manager.  “Sports video games are a way for sports fans to extend their passion for sports and Xbox LIVE is the ultimate way to connect with friends and family around the world, making the two a perfect fit.  When fans are not on the playing field and or watching the game on TV, they can turn on their Xbox 360 and play with their favorite team over Xbox LIVE.”
LIVE weekends to include:  August 28-31, September 25-28, October 23-26, November 27-30, December 25-28, January 29-01, February 26-01, and March [TBD]. 
For more information on the EA Sports Challenge Series, fans can visit www.xbox.com/EASportsChallenge.