ACTIVISION AND EUTECHNYX ANNOUNCE NASCAR THE GAME 2011, THE ELECTRIFYING RACING EXPERIENCE FANS HAVEBEEN WAITING FOR
SANTA MONICA, CA – SEPTEMBER 30, 2010 —Activision Publishing, Inc. (Nasdaq: ATVI) and leading independent developer Eutechnyx today announced the February 2011 release of NASCAR The Game 2011 for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Wii™. With a fresh infusion of real world detail and blistering racing action, NASCAR The Game 2011 completely redefines what fans can expect from a NASCAR racing game.
NASCAR The Game 2011 has been built from the ground up to make a thoroughly new experience. The team started by speaking with the people who know NASCAR best – the fans – and took that insight to the teams, drivers and officials to completely embrace what makes NASCAR America’s #1 motorsport.
Players can choose to play as themselves or as one of the sport’s real-world drivers as they battle it out for the NASCAR Sprint Cup Series Championship. Each pro driver has the AI characteristics of his or her real world counterpart, setting the stage for intense rivalries played out on the track. Damage is meticulously detailed and multi-car wrecks are the most extreme ever experienced in an officially licensed racing game. From the 22 real world tracks to full pit stop strategy action, NASCAR The Game 2011 captures the real atmosphere, sense of speed and spectacle that embodies NASCAR. Players can even feel the thrill of a win with the interactive celebration mode.
“While NASCAR has enjoyed a rich history in video games, we really wanted to take the next generation of NASCAR games to a new level,” said Blake Davidson, Managing Director of Licensed Products at NASCAR. “By partnering directly with Eutechnyx, the leading driving game developer in the business, to create NASCAR The Game 2011, we are convinced NASCAR fans and gamers alike will be blown away by the result. With Activision as the publishing partner, we have the perfect combination to set the bar for all future NASCAR titles.”
“The NASCAR videogame fanbase has been underserved for a long time and we’re bringing them something very special,” says David Oxford, Activision Publishing. Ed Martin, Executive Vice President at Eutechnyx, adds, “It was crucial to take a fresh look at what makes the sport so popular. We’re working very closely with NASCAR, the drivers, the teams, the tracks and the sponsors to get all the minute details right, and give this game the polish and push the fans deserve.”
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 23 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu, Charlotte and Pittsburgh. For more information, please visit www.eutechnyx.com.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
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