02:52 PM - January 15, 2016 by MMChrisS
During the NCAA general convention, the issue of athlete's being able to monetize their likenesses -- even for non athletic ventures, was not voted on despite the Pac-12 Proposing the measure.
In effect, the NCAA tabled the measure and may pick it back up next January when the general convention meets again -- but there was no sign of real movement for the measure at this convention.
In fact, there wasn't much movement on any real issues of substance at the convention. It does call into question what the point was of having so much new authority given to Power Five conferences with no real movement in year two on issues that truly do matter to both student athletes, fans, and schools.
On the gaming side, this means that any hope of a college sports video game is put off another year as well. As we've written about in the past, to get a college sports video game in the future will almost certainly mean athletes will be able to monetize their likenesses and licensing for players will occur. No gaming company will risk anything short of a 100% guarantee of no legal liability when it comes to using college teams and marks in games at this point -- nor will schools.
It doesn't help things that EA had a poorly timed (and rather cruel) PR stunt last week, which appeared to signal there were signs of life with the franchise. However, it does seem that thanks to a lack of action from the NCAA -- the franchise appears more dead than ever. Given the time it'd take to get a game to market (likely at least 18-24 months from scratch), you are talking about a long wait for a new college football game indeed.