03:06 PM - October 23, 2014 by Steve_OS
If you purchase NBA Live 15 during launch week (October 28 – November 6, 2014), you will receive $30 worth of Ultimate Team content, which includes 10 gold premium packs.
According to the blog, as soon as you fire up the game on Xbox One or PlayStation 4, you will receive all of the content. That is different from the pre-order bonus, which gives you one pack per week, for 10 weeks.
You can read all about what's new in NBA Live 15 Ultimate Team here.
We have contacted EA to clarify and will update when we hear back.
UPDATE: Just received confirmation from EA Sports. For those of you that pre-order the game, not only will you get the 10 gold premium packs, but you will also receive one pack per week, for 10 weeks, for a total of 20 packs.