10:14 AM - August 15, 2014 by A_Quiet_Pro
EA released a pretty hilarious video declaring the start of Madden season. The video features Kevin Hart and Dave Franco and has some rather funny moments. Check out the official PR below and watch the video above:
"Today EA SPORTS officially kicked off Madden Season with a humorous ad campaign video featuring Kevin Hart and Dave Franco. The video demonstrates how friends become frenemies during Madden Season, when rivalries heat up and you’ll stop at nothing to get the win. The full video is available here.
In addition to Hart and Franco, the spot also features cameos from other up-and-coming celebrities and young athletes including Colin Kaepernick, LeSean McCoy, Dez Bryant, Von Miller and Damian Lillard. Even the guys from the popular YouTube show, Epic Meal Time, join in on the fun. In a first for the Madden NFL franchise, the spot makes its debut online several days before it will hit broadcast television."