02:31 PM - July 31, 2014 by Steve_OS
The @NBA Twitter handle will be added to the official Spalding game ball for the 2014-15 NBA season, becoming the first professional sports league to include its social media handle on its official game ball.
EA Sports took this moment to show off the new game ball in NBA Live 15. A close up can be seen here.
Source - CBS Sports, EA Sports