10:48 AM - September 9, 2013 by Steve_OS
CBSsports.com has posted a new interview with NBA Live Executive Producer Sean O'Brien talking about the science which goes into rating players for the game.
NBA Live 14 will be including information from Synergy Sports Technologies, which means EA has what O'Brien calls a, "somewhat unique approach to how ratings work," in the game.
"We are attempting to be the first sports game to only use objective data to drive how the players and teams play within our game," O'Brien said. "There are still some subjective ratings within the game as this is a multi-year process and an enormous amount of work. Physical ratings such as speed and strength are still created and used."
There are other odds and ends in the interview you might find interesting, but no additional information on the game itself outside of ratings was discussed. We're expecting to hear more about the game, including actual gameplay, very soon!