07:05 PM - August 26, 2013 by MMChrisS
EA Sports is doubling down on mobile markets, with a free to play Madden coming to mobile devices tomorrow as part of the Madden NFL 25 release day.
This year, EA has had a mobile development team collaborating with the core designers of both current and next-gen games to try to incorporate some ideas and technology into the mobile app. The game will have the teams you expect, but not the rosters as the game will ship with incomplete rosters from NFL Franchises, with the option to upgrade either via an in-game rewards system or in-app purchases.
In the past, Madden has been an outright mess on mobile devices and the hope from the development team is to change that with new touch controls -- ditching the old virtual d-pad in the game. The goal is to get players to play the game with one hand.
The game has been on the Canadian marketplace for a week and the returns are mixed thus far. However, the free to play model does have some merit and it will be interesting to see where EA Sports takes Madden on mobile devices. Look for our review of the new mobile version of Madden soon here on Operation Sports.