10:18 AM - May 16, 2013 by MMChrisS
It turns out EA listens to customer feedback somewhat after all, as the company has decided to drop its online pass system from all EA games.
"Initially launched as an effort to package a full menu of online content and services, many players didn't respond to the format, "EA senior director of corporate communications John Reseburg said.
"We've listened to the feedback and decided to do away with it moving forward."
This move is definitely a move to spur more positive feedback towards the company, which has been at the center of consumer ire for a few years now. The more cynical person might conclude this is a move that was going to have to be made anyways if next-gen consoles offer a similar function built-in -- but there is nothing that indicates that just yet.
Regardless, for now, kudos to EA for listening to customer feedback and for getting rid of a very unpopular feature.