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It turns out EA listens to customer feedback somewhat after all, as the company has decided to drop its online pass system from all EA games.

"Initially launched as an effort to package a full menu of online content and services, many players didn't respond to the format, "EA senior director of corporate communications John Reseburg said.

"We've listened to the feedback and decided to do away with it moving forward."

This move is definitely a move to spur more positive feedback towards the company, which has been at the center of consumer ire for a few years now. The more cynical person might conclude this is a move that was going to have to be made anyways if next-gen consoles offer a similar function built-in -- but there is nothing that indicates that just yet.

Regardless, for now, kudos to EA for listening to customer feedback and for getting rid of a very unpopular feature.

Member Comments
# 1 Kentucky_Wildcat23 @ 05/16/13 11:37 AM
Maybe they will listen to what we want in games next!
 
# 2 PAPERNUT @ 05/16/13 11:40 AM
Glad to see this, but something tells me it is not that simple. I would say micro-transactions will be a replacement for this in some form or fashion next gen. Good PR for now though.....
 
# 3 DetroitStyle @ 05/16/13 11:53 AM
If it's not micro transactions they're just going to charge outright for online play.
 
# 4 chello97217 @ 05/16/13 12:06 PM
You guys realize this is possibly just a PR move? With rumor of Microsoft and PS3 both not allowing used games there is no need for an online pass if all games will just be registered to a console.
 
# 5 murph17 @ 05/16/13 12:22 PM
Yeah PR stunt...there will be some kind of online pass/or registering of games on the PS4 and X720.

They probably weren't making all that much $$ from the passes anyways especially when factoring in the server costs to administer the system. So they are gonna cut their losses now and try to make it look like a consumer-friendly move.
 
# 6 canucksss @ 05/16/13 12:25 PM
Somehow i feel cynical about this.....EA will do this and take less money??? I strongly agree with the first four posts. I am very sure, EA will still charge customers in other areas after buying the game. Hoping that EA will also listen to their loyal consumers how to improve their games (in particular NHL).
 
# 7 rspencer86 @ 05/16/13 12:31 PM
Can we not give EA credit for listening to customers here? This is simply a way to allow the maximum amount of people they can to have access to the parts of the game that involve microtransactions, a.k.a. Ultimate Team. In other words, a way to make more money.

If EA had listened to customers, there would have never been any Online Pass in the first place.
 
# 8 bcruise @ 05/16/13 12:32 PM
Will be interesting to see the dominoes fall on this one as more companies that adopted the online pass will probably do the same.
 
# 9 maafla1 @ 05/16/13 12:34 PM
Am I missing something? What's the big deal? When you bought a new EA title the online code was included, free of charge. I can understand that people who buy used titles have to pay to get an on-line pass but $10 is hardly prohibitive.
 
# 10 Chizzypoof @ 05/16/13 12:37 PM
I'm thinking that they lost revenue from used games sales requiring an online pass. If someone bought a game used and didn't want to buy the required online pass they just didn't bother with the MP aspects of the game. With that EA lost potential customers of multiplayer DLC.

It's better to have the customer in the door, or in the multiplayer game, then entice them with DLC for a better experience. Online Passes stopped them from ever entering.

It's a good move for the company and gamers. That's how I see it.
 
# 11 iory_yagamy @ 05/16/13 02:06 PM
Now I have a reason for buying a second hand Madden 25 and maybe FIFA 14
 
# 12 noshun @ 05/16/13 02:23 PM
EA listening to customers,.. yeah right. Take that with a grain. As soon as you let your guard down, they've already had a backup plan in place to screw you. Its a fašade.
 
# 13 Valdarez @ 05/16/13 02:33 PM
A softer, kinder, more gentler EA? Did Peter Moore leave when I wasn't looking?
 
# 14 HozAndMoose @ 05/16/13 02:58 PM
Quote:
Originally Posted by chello97217
You guys realize this is possibly just a PR move? With rumor of Microsoft and PS3 both not allowing used games there is no need for an online pass if all games will just be registered to a console.
Have you been locked in a cave? Both companies have confirmed that used games will play on next gen.
 
# 15 HozAndMoose @ 05/16/13 02:59 PM
Quote:
Originally Posted by Chizzypoof
I'm thinking that they lost revenue from used games sales requiring an online pass. If someone bought a game used and didn't want to buy the required online pass they just didn't bother with the MP aspects of the game. With that EA lost potential customers of multiplayer DLC.

It's better to have the customer in the door, or in the multiplayer game, then entice them with DLC for a better experience. Online Passes stopped them from ever entering.

It's a good move for the company and gamers. That's how I see it.
Pretty sure places like game stop get 100% of the money on used games.
 
# 16 JoeMimic @ 05/16/13 03:03 PM
If I bought any game used that required a online pass I'd always check ebay first. Just to save 3-4 bucks in most cases.
 
# 17 jenglund @ 05/16/13 03:07 PM
Yeah, this is a complete PR stunt. They didn't make any money off online passes, so they aren't going to bother with the process of creating them and setting them up. They'll just go down a different path to try to get money.

It'll be Ultimate Team, or having to buy uniforms, or the car packs...the future will be us buying a very barebones game that will require us to spend more money to get "the complete package".

I wish I could buy a Madden game WITHOUT Ultimate Team for $40, but that'll never happen.
 
# 18 RUFFNREADY @ 05/16/13 03:31 PM
Wow, it took EA how many years to listen to customers and their feedback? EA is all about the money; don't be surprised if they charge for something else!!! They still made a couple million off of Us customers, with their online pass!
cheers
 
# 19 Schmackity @ 05/16/13 03:44 PM
XBOX has already confirmed the ability to play old games as well as not being always connected to the internet.
 
# 20 inkcil @ 05/16/13 04:05 PM
There is no reason to give EA kudos...no doubt this was just a business decision done by the numbers.
 

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