Jon Murphy: If you look further back into the past of PES you can see they've obviously gone from a game that was totally different from PES to one that started copying PES to one that started taking areas PES did well further into the product they have now.
There's been a whole series of - and I'm sure they won't disagree with this - taking PES apart and rebuilding theirs in direct comparison. And you see other things, such as the replication of players, which we're now bouncing back at with our Player ID. And there are other recent examples as well where it seems as soon as we're announcing one thing they're announcing the same thing as well. I'm not sure how that happens by accident so often.
What are you saying there? Are you accusing EA of copying PES?
Jon Murphy: Yes.
I wouldn't say they are actively doing that right now. I'm saying they have a long history of copying PES to get to where they want to be. People shouldn't forget that's how they got where they are. You can give them loads of credit for how they've got to where they got to now, and you can see it as a totally valuable product in its own right that does have ideas we can all learn from, but we shouldn't forget that PES innovated all of this stuff and they did copy it.