How do you feel basketball games should be represented in an authentic way? Make you feel as if you are the player? Watching a game on TV?
I think that games should be experienced from the perspective of the player, the coach and a TV spectator. The game mode itself or the camera angle can change the presentation of a game. We did a lot of consumer research about how they want to experience the game and one item stood out- ESPN.
That being said, we met with ESPN and got unprecedented access to their producers, directors and camera men to insure that we replicate and authentic ESPN broadcast. This includes their graphics packages, camera wipes and some of ESPN exclusive technologies that I can’t talk about just yet.