PS5 Takes 62% of Black Friday Sales, Switch 2 Secures Strong Second

Black Friday is the perfect time to get consoles and other tech. And, people surely did. Sony had a fantastic Black Friday run this year, with the PS5 absolutely dominating sales charts.

The data from GSD, published by Game Business, indicates that the PS5 accounted for roughly 62% of all console hardware sold during the Black Friday period. It was one of the strongest performances on the platform since launch. The market was filled with bundles and discounts, and clearly, people loved them.

To be honest, the momentum isn’t surprising. The PS5 had been getting serious price cuts for weeks, and retailers kept stacking bundle deals with games like Spider-Man 2 and Call of Duty: Black Ops 6. The deals were too sweet to ignore. Pair that with the newly refreshed PS5 slim, and you have people spending money on gaming for the holiday.

Switch 2 Follows Closely

While the PS5 dominated the sales chart, Switch 2 is also quite close. According to the data, Switch 2 took a sizeable chunk of 27% of all hardware sales during the Black Friday period. And, it makes sense. The console came out this year, and fans were waiting for the discounts on Black Friday to get it. Plus, games like Mario Kart World also help push the sales trend up.

Its predecessor, the Switch, also performed admirably, taking 5% of sales during Black Friday. For an 8-year-old console, these are decent numbers.

Xbox Falls Behind Again

On the other hand, Xbox had a noticeably quieter Black Friday, trailing far behind PS5 and Switch. Even with Series X price cuts and the constant push of Game Pass, the platform didn’t gain much traction. 

Still, Microsoft tends to make most of its money through services rather than hardware, so the company isn’t exactly panicking, but the gap is widening fast.

Black Friday 2025 basically confirmed what most people already suspected: PS5 is running the show right now, Nintendo is cruising on Switch 2 hype, and Xbox has a lot of ground to make up heading into 2025. Even if Xbox remains committed to the console market, something obviously needs to be done.