05:53 AM - March 8, 2012 by Steve_OS
EA SPORTS™ and ESPN announced today the return of the award-winning Madden NFL Cover Vote campaign, where fans can cast their vote for the next athlete to grace the cover of one of the highest-selling videogame franchises in North America. Last year, nearly 13 million votes were cast through ESPNSportsNation.com and ESPN mobile in both companies’ most successful cross-platform activation. Tenth-seeded Cleveland Browns running back, Peyton Hillis, trucked through the six week competition all the way to the ultimate end zone – the Madden NFL 12 cover.
This year’s competition will incorporate more athletes and more chances to vote as the field has been expanded to 64 NFL players, putting even more control in the hands of the fans. Beginning today through March 21, fans can visit the SportsNation Facebook page to choose among the 64 candidates in a play-in round (each matchup features two players from the same NFL team) to advance to the official 32-player, seeded tournament. The winners of the play-in round will be unveiled with the official seeded, 32-player bracket on March 21 on ESPN’s “Madden Cover Vote Special” from 5-6p.m. EST. To ensure their favorite player advances to the next round, fans are encouraged to vote daily and tweet their picks using #MyMaddenCoverVote on Twitter. Every Wednesday between March 21 and April 25, fans can tune into SportsNation on ESPN2 at 5p.m. EST to check out the latest Madden NFL 13 Cover Vote standings.
In addition to the SportsNation Facebook page, fans will be able to vote in the play-in round via the open Web through widgets embedded on blogs, websites and more. Each widget features an individual match-up for each of the 32 total teams in the league. For the cover vote from March 21-April 25, all voting must be cast at ESPN.com/MaddenVote.
To vote for your favorite Madden NFL 13 cover athlete, click here. The full press release, can be seen here.