Forbes has just posted an interview with Chris Erb, VP Brand Marketing at EA Sports, as they talk about their growth on Facebook and upcoming EA Sports retail stores.
"As pervasive as digital is, there’s still an offline component to acquiring new customers that remains important. Our approach is to be creative and innovative with whatever we’re doing offline, and ensure that it connects with our digital strategies. For example, we just started construction on our first North American EA SPORTS retail store, which will open this fall in the Charlotte, NC, airport. It is the first of what we hope to be at least three new retail stores to open in the next year, and it’s a place people will be able to interact and buy their favorite EA SPORTS games. As we look to expand the overall sports game audience, it’s important for us to create environments for people to get their hands on our products and experience how much interactive sports experiences have evolved over the past few years."