11:52 AM - December 8, 2010 by MMChrisS
Should EA be worried about any potential NFL lockout?
Chris Sanner: I think the short-term interests of the Madden brand would be relatively unaffected by any potential lockout. You are hearing a lot on both sides about whether there will even be a lockout, so it's a full wait and see on that issue altogether. However, if a lockout occurs, I'd think Madden sales would slip -- probably modestly -- but Madden can make up for much of the potential slip in the short term by putting out a great product to a NFL-hungry audience.
The real problem lies with the long-term interests of the Madden franchise. What sport has not taken a hit from a lockout on the popularity front? It's very possible that the NFL could be set back quite a bit, especially if the 2011 season never happens. That will have a very tangible effect on Madden's sales long term if the NFL brand cools significantly. At that point, EA might have to ask if the NFL license is worth the exclusive cost they are paying for it.
Robert Kollars: I don't think that EA should worry too much. Even if there is a lockout, the NFL and Madden fanbase will still be there. It may even cause fans of the real NFL to want to grab a copy of Madden even more. If you can't watch the NFL on TV, at least you can try to replicate it on a console.
And while what I am about to propose simply will not happen, especially after the Elite fiasco, if the NFL is locked out, I would love to see Madden go without a release next year. I can only imagine the improvements the developers could make to this game if they had a full two-year developmental cycle.
Read More - OS Roundtable: Should EA Be Worried About a Potential NFL Lockout?