05:57 PM - December 7, 2010 by ChaseB
Eric Brown, Electronic Arts' CFO, pointed out today at the UBS 38th Annual Media and Communications Conference that fans of FIFA
Ultimate Team mode are willing to pony up the cash to improve their teams with virtual soccer cards, according to Gamespot
Spending that amount of virtual space bucks on virtual cards obviously makes it clear why EA was intent on adding the Ultimate Team mode to other sports franchises like Madden
. And while Brown did not point out how much money the Madden
series have brought in on the Ultimate Team front, the increasing amount of profits brought in by FIFA
Ultimate Team show that UT mode is at least a successful model for the footie franchise.
Overall, EA expects $750 million, or about 20 percent of its revenue, to come from the digital business. So we should probably expect more DLC rather than less in our sports games in the future.
Source - EA expects 20% of sales to be digital (Gamespot)