02:47 PM - November 17, 2010 by ChaseB
The NPD results for October were released yesterday, and while the news about NBA 2K11's successful launch was the big story, some other sports games disappointed. To be more specific, NHL 11, EA Sports MMA and Tony Hawk: Shred all struggled during the month of October, according to analyst firm Cowan and Company.
In an article published by GamesIndustry.biz, Cowan and Company points out that Tony Hawk: Shred sold just 3,000 units during its first month at retail. Yikes.
The Tony Hawk franchise has struggled for a couple years now, so it's no surprise that Shred did poorly at retail, but 3,000 copies is frighteningly low. Robomodo, the developer of the last two peripheral-based Tony Hawk games recently underwent staff cuts and is off the Tony Hawk series, so it will be interesting to see how Activision tries to breathe life back into a once-dominant sports franchise.
EA Sports MMA sold 45,000 copies, which may explain why I have trouble finding anyone to play online that is anywhere close to my skill level. As has been said before, this is not entirely surprising news given the lack of a "true" license backing the title. It will be interesting to see how much of a tail there is to the EA MMA sales because word of mouth has been strong here at OS and on Metacritic. Perhaps we may see a TV-style situation where a critical darling gets a second chance.
Finally, what I found to be the most interesting part of this sales analysis is that Cowan and Company places some of the lack of industry software growth on the shoulders of NHL 11.
This seems strange to me because NHL 11 actually was in the NPD's top five for September 2010, and that was after it did not even break into the top 10 during September 2009.
Source - Tony Hawk: Shred flops with only 3000 units sold in US (GamesIndsutry.biz) via Joystiq