01:00 PM - November 16, 2010 by ChaseB
One THQ executive just told us that game prices are too high
, but Danny Bilson, THQ's executive vice president of core games, wants to tell us again. While speaking with IGN
, Bilson talked about the $40 business model a bit more.
At a glance it almost seems like he's joining with Activision Blizzard boss Bobby Kotick in criticizing
EA's "Online Pass" idea. However, that would not make much sense since Bilson oversees the Smackdown vs. Raw
franchise and the UFC Undisputed
series -- two franchises that use a model that is not unlike the Online Pass prototype. So the only conclusion is that he's talking about the future.
All right Bilson, but I'm still kind of confused. Are you saying you didn't like that UFC Undisputed
made used gamers pay for Online Camps and Smackdown vs. Raw 2011
made used gamers pay for online access? If so, what are you going to do about it? When will we see this model in other games beyond just the new MX vs. ATV
Since the next UFC
games are not coming out in the near future, I have to assume "another franchise" is not one of those titles. However, if all goes well with MX vs. ATV
, maybe we will see full-featured UFC
titles at $40 this time next year.
Source - THQ's $40 Plan to Solve Used Games (IGN)