Check out the new NBA 2K11 Developer Insight, featuring Jordan Shoes.
"To some people, they are just shoes. To others, they are the culture that defines the NBA. To us, they are authenticity... plain and simple. If it happens in the NBA, we go above and beyond to make sure it appears in our game. That’s why I was beyond excited about our partnership with Michael Jordan this year. This partnership afforded us the ability to bring you the greatest shoe collection the NBA culture has ever seen."