"You've got 20,000 in-game Madden Coins from your pre-order. Madden NFL 11 has Madden Moments LIVE this year! This, as we say, is a match made in pigskin heaven. Because now you can recreate the best moments of the NFL on a week-by-week basis. Use your coins to buy individual moments, an entire week of moments, or go really deep and get the whole season. Watch the video to learn more about this exclusive Madden Mondays feature announcement."