"The average length of a "Madden NFL 10" game is 63 minutes, but only 17 minutes of this time is spent actually playing the game. The other 46 minutes are spent on things like calling plays, setting up audibles, making substitutions, and watching replays. Another crazy stat thrown out at the event is the fact that while most team playbooks offer an average of 330 plays, the average gamer only uses 13 plays per game.
That is why the tag line for this year's game is "'Madden NFL 11': Simpler. Quicker. Deeper," as EA Sports is looking to not only speed up the time it takes to complete a game, but make the experience geared more toward how people are actually playing "Madden" online according to this user data they've compiled.
"Our online base, our online connected rate continues to rise dramatically," explains "Madden" executive producer Jeremy Strauser. "We're able to now bring a tremendous amount of data in on real-time usage, real-time gameplay, in terms of reports from our connected user base.
"We're bringing in over 173 million data reports ever single day with 'Madden,'" adds Strauser. "We're able to take this real-time data, confirm what's working, what's not working, and make changes to the game real-time while it's consumed."
One example of how this quick-fix ability is a gameplay tweak from last year. When "Madden NFL 10" first shipped, EA started tracking Hit Stick tackles. While 1,135,443,163 were attempted, an astounding 518,959,818 were actually completed, for a success rate of 46-percent. Hit Stick tackles were meant to be a high risk/high reward type feature where gamers whiff and pay the price, but by making 46-percent of these tackles, the high risk part of the equation was almost nullified. So EA Sports went in and made a gameplay change through an online update about a month into the season, and the Hit Stick success rate plummeted down to the levels the game designers originally intended."