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EA SPORTS LAUNCHES FIRST-EVER PREPAID DEBIT CARD
WITH REWARDS FOR LOYAL CUSTOMERS

Points for Everyday Spending Used Toward EA SPORTS Game Titles

REDWOOD CITY, Calif., - December 3, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) has made it easier for loyal gamers to buy their favorite EA SPORTS™ titles with the launch of the first-ever EA SPORTS branded prepaid debit card. The reloadable prepaid debit card enables users to receive a percent back from every purchase at thousands of brick-and-mortar and online retailers to redeem points (“EA SPORTS Rewards Points”) that can be used to purchase select EA SPORTS game titles.

“The EA SPORTS DebitSmart Visa® Prepaid Card is a great opportunity for us to offer our community of loyal customers a new way to purchase and save on their favorite EA SPORTS game titles,” said Todd Sitrin, Group Vice President Global Marketing at EA SPORTS. “Consumers use the card while making their everyday purchases and are rewarded with EA SPORTS video games. This program is a perfect marriage of encouraging responsible spending while providing a unique reward program.”

The Visa-branded EA SPORTS prepaid card is reloadable and funds can be allocated from a payroll direct deposit, checking account, another prepaid card or at thousands of GreenDot and Western Union retail locations nationwide including Wal-Mart, CVS/Pharmacy, Walgreens, Rite Aid, 7-Eleven, and Radio Shack. The EA SPORTS DebitSmart™ Visa® Prepaid Card can be used to make purchases at more than 20 million locations where Visa prepaid cards are accepted and have access to millions of ATM’s worldwide.

EA SPORTS prepaid cardholders can earn “EA SPORTS Reward Points” at over 26,000 community brick-and-mortar retailers including Macy’s, Barnes and Noble, Sunglass Hut, Office Max, Papa John’s and Coldstone, more than 700 online retailers including Wal-Mart, Target, Netflix, Apple iTunes, Gap, and Toys ‘R’ Us and at select grocery and convenience stores. Cardholders can then redeem their “Game Cash’ at the EA SPORTS store by visiting www.EASPORTSrewards.com.

Enrollment can be done online or over the phone by calling 877-732-7114 for the EA SPORTS DebitSmart™ Visa® Prepaid Card.

The EA SPORTS DebitSmart Visa® Prepaid Card was created in partnership with Coconut Creek, Florida-based StorValue Card Solutions, LLC, the industry leader of co-brand and rewards based general purpose reloadable prepaid card products and is issued by MetaBank™.

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