05:41 AM - December 1, 2009 by Steve_OS
Multi-Million Unit-Selling Franchise Returns with Rhythm Racing® 2.0 Physics Engine, Dynamic Control System and Real-Time Terrain Deformation
AGOURA HILLS, Calif.--(BUSINESS WIRE)--Dec. 1, 2009-- THQ Inc. (NASDAQ: THQI) today announced the release of MX vs. ATV™ Reflex™, marking the highly anticipated return of the multi-million unit-selling franchise. MX vs. ATV Reflex marks the debut of Rainbow Studios' proprietary Rhythm Racing® 2.0 physics engine, with cutting-edge features such as intuitive, dual-stick control and real-time terrain deformation that changes the track with every lap. Developed by THQ’s award-winning internal studio Rainbow Studios, MX vs. ATV Reflex features a wide variety of race modes, vehicles and worlds to explore, and is now available at retail outlets nationwide for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PSP® (PlayStation®Portable) system and Nintendo DS™.
“MX vs. ATV is one of THQ’s most profitable original franchises, offering an exhilarating racing experience for gamers, off-road fans and mainstream consumers of all ages,” said Brian Coleman, vice president of global brand management, THQ. “MX vs. ATV Reflex builds on Rainbow Studios’ unmatched pedigree and delivers this Holiday’s must-have racing title.”
“The Rhythm Racing 2.0 physics engine revolutionizes the franchise, and captures the thrilling spectacle of the sport like never before,” said Nick Wlodyka, general manager, Rainbow Studios. “The dual-stick controls and unprecedented terrain deformation will forever change the way racing games are played.”
The media have recognized MX vs. ATV Reflex as the next evolution in off-road racing:
“…nothing short of genre redefining.”
- PLAY Magazine, 9.5 out of 10
“…truly captures what the sport is all about.”
- GameFocus, 9.2 out of 10
“…the new standard on what motocross gaming should be!”
- XboxAddict, 9.1 out of 10
About MX vs. ATV Reflex
MX vs. ATV Reflex marks the highly anticipated return of the MX vs. ATV franchise and features the all-new Rhythm Racing 2.0 physics engine, Rider Reflex control system and real-time terrain deformation. The Rider Reflex control system separates machine steering from body positioning, allowing the independently controlled rider to shift his weight, perform death-defying stunts and avoid potentially devastating wrecks. MX vs. ATV Reflex’s unprecedented terrain deformation system ensures no two tracks are ever the same, allowing gamers to carve lines and deep ruts that have a real-time impact on gameplay and remain persistent through the full length of each race. For more information on MX vs. ATV Reflex, please visit http://www.mxvsatv.com.