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Three-Time NBA All-Star Currently Looking for First NBA Title

Redwood City, Calif. – Thursday, June 11, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Orlando Magic center, Dwight Howard, will be the cover athlete for NBA LIVE 10. A three-time NBA All-Star, Howard is currently looking to lead the Magic franchise to their first NBA Championship. The No. 1 pick of the 2004 NBA Draft was the 2009 NBA Defensive Player of the Year presented by Kia Motors, an All-NBA First Team selection the last two seasons, and stole the show at the 2008 NBA Sprite Slam Dunk Contest with his superhero antics. Additionally, Howard was the starting center of the 2008 U.S. Basketball Men’s Senior National Team which won the gold medal at the Olympics in Beijing. NBA LIVE 10 is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

“It’s an honor to be named as the cover athlete for NBA LIVE 10,” said Howard. “This year has been a crazy ride and this is a cool way to cap it off. Of course - there is one more thing I’m on the hunt for that would complete it.”

Featuring several innovations to the core gameplay experience and online game modes, NBA LIVE 10 is bringing a renewed focus to the long-running EA SPORTS basketball franchise. The groundbreaking Dynamic DNA service, driven by Synergy Sports Technology, will make a return in NBA LIVE 10, with significant improvements that will allow players to connect their game to the NBA season like never before.

Along with Howard, regional NBA LIVE 10 cover athletes for France, Germany, Spain and Italy will be named at a later date.

The NBA LIVE franchise has graced multiple generations of consoles for over 15 years, and has sold more than 35 million units lifetime. The game will be available for the PLAYSTATION®3 computer entertainment system, PSP® (PlayStation®Portable) system, and Xbox 360® video game and entertainment system from Microsoft. The game has not yet been rated by the ESRB. For more information, log onto www.nbalive10.com.

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Member Comments
# 1 gametime25 @ 06/11/09 07:11 PM
Screw the Lakers... Anyways NBA Live made the right choice.
 
# 2 DubTrey1 @ 06/11/09 09:04 PM
Who cares who is on the cover? I can't wait to see actually how EA jumps up to attempt to take some of the thunder that 2K has going for them -
 
# 3 Goffs @ 06/11/09 10:28 PM
lol seems fitting...i kinda saw this coming
 
# 4 michfan16 @ 06/11/09 10:30 PM
SWWWWEEEEEEETTT
 
# 5 JBHuskers @ 06/11/09 10:38 PM
I think that's a sweet looking cover.
 
# 6 bowdown2shadi @ 06/11/09 10:40 PM
Quote:
Originally Posted by DubTrey1
Who cares who is on the cover? I can't wait to see actually how EA jumps up to attempt to take some of the thunder that 2K has going for them -
LOL great way to put it. I agree with you.
 
# 7 nightcreeper @ 06/11/09 10:52 PM
this means 2k is gonna be wayyyyy better this year....
 
# 8 StCharles2010 @ 06/12/09 12:00 AM
Excuse me for my ignorance but wat player models?
 
# 9 tabulaRasa @ 06/12/09 03:38 AM
2K will own their asses again, It´s hilarious to see all the EA fanboys say EVERY YEAR how this is EAs year.... getting old,

2K is basketball.
 
# 10 Da_Czar @ 06/12/09 09:47 AM
Quote:
Originally Posted by tabulaRasa
2K will own their asses again, It´s hilarious to see all the EA fanboys say EVERY YEAR how this is EAs year.... getting old,

2K is basketball.
I think I'm psychic..... I predict someone will repost this quote sometime in October......
 
# 11 23 @ 06/12/09 11:38 AM
lol, you better believe it
 
# 12 fistofrage @ 06/12/09 04:21 PM
I went to Game 4 last night. EA Sports was everywhere. The best part is they were handing out Red Capes with the EA logo on them.

I didn't get one because they were handing them out pretty far away from the arena and we got dropped right at the South Entrance. But they must have handed out Thousands of those.
 

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